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Improving the lives of 60M people
From:                             To:
Traditional Thinking              Culture of Experimentation



  4 + 4 =     8                         8   =4 + 4

                                            =2 + 6

                                            =4 X 2

                                            = 12 - 4

                                            = 24/3


Discovery of what is “right”.     Discovery of what WORKS.
The so-called “correct” answer.   An infinity of POSSIBLE
                                  answers.
Rapid Customer Experiments
analyze                             launch
                &                                   &
observe idea present decision   design   build   market   users
analyze                             launch
                &                                   &
observe idea present decision   design   build   market   users
analyze
             design                              launch
                &
              build                                 &
observe idea present decision
               test             design   build   market   users
Better business results: Total spent and resulting users


                            Traditional Waterfall        Experiment Early & Often
  Active Users




                                    Merlin   GoConnect            SnapTax
  Total Spent to Date ($)
Grand Challenge
Create new business
that improve financial
lives of Indian farmers
Deep Customer Immersion
Vision: Raise farmer incomes by 10%



                         TM - Fasal

                         Green Chilli
                         Padra 75-95
                         Agent 9765590632
                         Baroda 80-95
                         Agent 9354240167
                         Ahmedabad 85-95
                         Agent 9845540421
Creating A Culture of Experimentation
Customer
 Benefit        Active Users       Ops Cost


   +20%
farm income
                                      -75%
                                   cost/farmer


              2010   2011   2012
Why Experiment?


  More Engaged Employees




  Happier Customers




  Better Business Results
Intuit: A Culture of Experimentation
 From a handful…                    To over 1300 experiments




     2008                                      2012
                   Encompassing all areas …
              • Legal              • Product
              • Customer Care      • IT
              • Marketing          • HR
8,000 innovators & entrepreneurs
three
lessons
learned
fall in love with
the problem…
not the solution
scrappy does
not mean crappy
there is no right
answer other
than getting
started…
Creating A Culture of Experimentation

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Creating A Culture of Experimentation

  • 1. Improving the lives of 60M people
  • 2. From: To: Traditional Thinking Culture of Experimentation 4 + 4 = 8 8 =4 + 4 =2 + 6 =4 X 2 = 12 - 4 = 24/3 Discovery of what is “right”. Discovery of what WORKS. The so-called “correct” answer. An infinity of POSSIBLE answers.
  • 4. analyze launch & & observe idea present decision design build market users
  • 5. analyze launch & & observe idea present decision design build market users
  • 6. analyze design launch & build & observe idea present decision test design build market users
  • 7. Better business results: Total spent and resulting users Traditional Waterfall Experiment Early & Often Active Users Merlin GoConnect SnapTax Total Spent to Date ($)
  • 8. Grand Challenge Create new business that improve financial lives of Indian farmers
  • 10. Vision: Raise farmer incomes by 10% TM - Fasal Green Chilli Padra 75-95 Agent 9765590632 Baroda 80-95 Agent 9354240167 Ahmedabad 85-95 Agent 9845540421
  • 12. Customer Benefit Active Users Ops Cost +20% farm income -75% cost/farmer 2010 2011 2012
  • 13. Why Experiment? More Engaged Employees Happier Customers Better Business Results
  • 14. Intuit: A Culture of Experimentation From a handful… To over 1300 experiments 2008 2012 Encompassing all areas … • Legal • Product • Customer Care • IT • Marketing • HR
  • 15. 8,000 innovators & entrepreneurs
  • 17. fall in love with the problem… not the solution
  • 19. there is no right answer other than getting started…