2. From: To:
Traditional Thinking Culture of Experimentation
4 + 4 = 8 8 =4 + 4
=2 + 6
=4 X 2
= 12 - 4
= 24/3
Discovery of what is “right”. Discovery of what WORKS.
The so-called “correct” answer. An infinity of POSSIBLE
answers.
6. analyze
design launch
&
build &
observe idea present decision
test design build market users
7. Better business results: Total spent and resulting users
Traditional Waterfall Experiment Early & Often
Active Users
Merlin GoConnect SnapTax
Total Spent to Date ($)
12. Customer
Benefit Active Users Ops Cost
+20%
farm income
-75%
cost/farmer
2010 2011 2012
13. Why Experiment?
More Engaged Employees
Happier Customers
Better Business Results
14. Intuit: A Culture of Experimentation
From a handful… To over 1300 experiments
2008 2012
Encompassing all areas …
• Legal • Product
• Customer Care • IT
• Marketing • HR