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BSI,[object Object],WhySocial Media Projects Fail?! – A European Perspective,[object Object],Brand Science Institute, 17th August 2010,[object Object]
S,[object Object],R,[object Object],P,[object Object],V,[object Object],L,[object Object],T,[object Object],L,[object Object],Wedid an undercoverstudyforthe last 7 months in 12 countries acrossEuropesbiggestcompaniesto understand: ,[object Object],„Whatgoeswrong?“,[object Object],563 marketersfrom 52 Brands wereinvolved!,[object Object],P,[object Object]
CRM?,[object Object],RESEARCH?,[object Object],ADVERTISING?,[object Object],81% OF ALL COMPANIES DON‘T HAVE A CLEAR SOCIAL MEDIA STRATEGY!,[object Object],MARKETING?,[object Object],PR?,[object Object]
CORPORATES TEND TO TAKE TWICE AS LONG AS START-UPS FOR SOCIAL MEDIA PROJECTS,[object Object]
ONLY 7% UNDERSTAND THE REAL VALUE OF CUSTOMER INTERACTIONS!,[object Object]
ONLY 27% HAVE A CLEAR UNDERSTANDING OF THEIR CUSTOMERS,[object Object]
SOCIAL MEDIA PROJECTS ARE THREE TIMES MORE UNDER CONTROL,[object Object]
Show me the money!,[object Object],73% HAD TO SHOW THE MONEY AFTER    12 MONTHS,[object Object]
76% FEEL THAT LEGAL DEPARTMENTS HINDER SOCIAL MEDIA PROJECTS ,[object Object]
87% HAD TO CORRECT THEIR SOCIAL MEDIA EXPECTATIONS,[object Object]
72% THOUGHT SOCIAL MEDIA MUST BE VIRAL,[object Object]
68% NEVER HEARD OF THE 1-9-90 RULE,[object Object],Ein halbes Prozent aller aktiv gewordenen Nutzer ist für fast zwei Drittel der Editierungen verantwortlich - ein Kreis von nicht einmal 2000 Personen.,[object Object],Wikipedia könnte nicht funktionieren ohne diesen harten Kern, die WikipedianerSpiegel 16/2010,[object Object]
84% COMPARE SOCIAL MEDIA PERFORMANCE WITH STANDARD MEDIA MEASURES,[object Object]
76% DON‘T MODERATE SOCIAL MEDIA PROJECTS ACCURATELY (IF AT ALL),[object Object]
ONLY 7% UNDERSTAND THE CRM VALUE OF SOCIAL MEDIA,[object Object]
91% ALLOCATE BUDGETS THE WRONG WAY!,[object Object],K,[object Object],Social Media,[object Object],Traditional Marketing/Media,[object Object],t,[object Object]
37% THINK THAT SOCIAL MEDIA IS A MEDIA BUY ,[object Object]
53% WERE STEPPING INTO THE GEEK-TRAP,[object Object]
92% ARE NOT AWARE OF THEIR FB DEPENDENCY,[object Object],*,[object Object],e.g. Like-Value: $0.25,[object Object],= $ 361.121,25,[object Object]
71% TAKE EXPENSIVE UPFRONT INVESTMENTS TO SECURE TECHNICAL FUNCTIONALITY,[object Object]
ONLY 11% HAVE SOCIAL MEDIA GUIDELINES,[object Object]
86% DON‘T HAVE A CLUE HOW TO HANDLE A SOCIAL MEDIA BACKLASH,[object Object],86% DON‘T HAVE MANUALS HOW TO HANDLE A SOCIAL MEDIA BACKLASH,[object Object]
ONLY 4% SHARE THEIR SOCIAL MEDIA EXPERIENCE THROUGHOUT THE COMPANY,[object Object]
WWW.BSI.AG,[object Object]

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Why Social Media Projects Fail?! – A European Perspective

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