Enviar pesquisa
Carregar
Social Media for Breakthrough B2B Marketing
•
1 gostou
•
1,077 visualizações
BSI
Seguir
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 37
Recomendados
STOMP Presentation
STOMP Presentation
maojie
Social Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact Conference
McClenahan Bruer
Web2.0 in the classroom…The Who, What, Where and the How
Web2.0 in the classroom…The Who, What, Where and the How
Anne-Mart Olsen
San Diego Zoo 1
San Diego Zoo 1
William Hazard
2010 Applicant Presentation
2010 Applicant Presentation
Academy of Management AOM
Social Media For B2B (Business to Business)
Social Media For B2B (Business to Business)
Digital Vidya
New Media Ethics and the Olympic Movement (Lecture 2 of 5)
New Media Ethics and the Olympic Movement (Lecture 2 of 5)
University of Salford, Manchester
A real life example to show the added value of the Phenotype Database (dbNP)....
A real life example to show the added value of the Phenotype Database (dbNP)....
Chris Evelo
Mais conteúdo relacionado
Destaque
35 efésios 6 as armaduras
35 efésios 6 as armaduras
IGREJA ADCP CAMPOS ELÍSEOS
8 al 14 de febrero
8 al 14 de febrero
San José Ares
8 Alimentos Para Perder Peso
8 Alimentos Para Perder Peso
accuratemogul6667
Social media for b2 b
Social media for b2 b
bainsravi
A Poesia Visualde Rarindra Prakarsa
A Poesia Visualde Rarindra Prakarsa
atmaca77
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
Venchito Tampon
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Verlag/Management Publishing
8 alteracion
8 alteracion
Paul Heriver Gonzales Palacios
Water Initiative 2014 Canadian Water Network Research Project Overview
Water Initiative 2014 Canadian Water Network Research Project Overview
Joel Gehman
The SOURCES project_D. SALAMEH
The SOURCES project_D. SALAMEH
Dalia SALAMEH
Location recce sandall beat wood
Location recce sandall beat wood
BigGun-96
Social Media for B2B Relationship Building
Social Media for B2B Relationship Building
Bryony Thomas
Design Basics for DIY Print and Digital Publications
Design Basics for DIY Print and Digital Publications
Paul Brown
InternChina China Internship Programme 2017 presentation
InternChina China Internship Programme 2017 presentation
University of Sussex, Careers & Employability Centre
Boss Versus Leader
Boss Versus Leader
Trish Mullen
Social Media for B2B Enterprise by Dr Augustine Fou
Social Media for B2B Enterprise by Dr Augustine Fou
Dr. Augustine Fou - Independent Ad Fraud Researcher
Linguagens de programação 12º M12
Linguagens de programação 12º M12
Luis Ferreira
Destaque
(17)
35 efésios 6 as armaduras
35 efésios 6 as armaduras
8 al 14 de febrero
8 al 14 de febrero
8 Alimentos Para Perder Peso
8 Alimentos Para Perder Peso
Social media for b2 b
Social media for b2 b
A Poesia Visualde Rarindra Prakarsa
A Poesia Visualde Rarindra Prakarsa
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
8 alteracion
8 alteracion
Water Initiative 2014 Canadian Water Network Research Project Overview
Water Initiative 2014 Canadian Water Network Research Project Overview
The SOURCES project_D. SALAMEH
The SOURCES project_D. SALAMEH
Location recce sandall beat wood
Location recce sandall beat wood
Social Media for B2B Relationship Building
Social Media for B2B Relationship Building
Design Basics for DIY Print and Digital Publications
Design Basics for DIY Print and Digital Publications
InternChina China Internship Programme 2017 presentation
InternChina China Internship Programme 2017 presentation
Boss Versus Leader
Boss Versus Leader
Social Media for B2B Enterprise by Dr Augustine Fou
Social Media for B2B Enterprise by Dr Augustine Fou
Linguagens de programação 12º M12
Linguagens de programação 12º M12
Mais de BSI
What is phrasing - An explorative approach to improved user manipulation
What is phrasing - An explorative approach to improved user manipulation
BSI
Who is the better marketer? A comparison between marketing executives and dru...
Who is the better marketer? A comparison between marketing executives and dru...
BSI
Lausanne beyond socialmedia
Lausanne beyond socialmedia
BSI
Reinventing Consumer Interaction in the Social Media Era and beyond - Managin...
Reinventing Consumer Interaction in the Social Media Era and beyond - Managin...
BSI
Marketing 2.0 Conference - Insights from the Social Media Industry
Marketing 2.0 Conference - Insights from the Social Media Industry
BSI
Warum Social Media Projekte scheitern…und warum immer mehrere Parteien daran ...
Warum Social Media Projekte scheitern…und warum immer mehrere Parteien daran ...
BSI
Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM so...
Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM so...
BSI
Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis
Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis
BSI
Why Social Media Projects Fail?! – A European Perspective
Why Social Media Projects Fail?! – A European Perspective
BSI
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
BSI
FRIEND ME! BEST PRACTICES FOR HARNESSING THE POWER OF SOCIAL MEDIA
FRIEND ME! BEST PRACTICES FOR HARNESSING THE POWER OF SOCIAL MEDIA
BSI
How Consumers Interact with Brands in the Conversation Ecosystem
How Consumers Interact with Brands in the Conversation Ecosystem
BSI
Nutzungsverhalten Location-Based-Services Deutschland
Nutzungsverhalten Location-Based-Services Deutschland
BSI
WOMDAY 07 Befindlichkeiten, Motivationen und Erwartungen der Nutzer im Web 2.0
WOMDAY 07 Befindlichkeiten, Motivationen und Erwartungen der Nutzer im Web 2.0
BSI
Quantifying WOM Diffusion – Who gains, Who loses, from Viral-Videos
Quantifying WOM Diffusion – Who gains, Who loses, from Viral-Videos
BSI
Budgetallokation auf Basis Markenpersönlichkeits- und Kaufbereitschaftsindika...
Budgetallokation auf Basis Markenpersönlichkeits- und Kaufbereitschaftsindika...
BSI
ViralMediaDay – Emotions in Viral Marketing
ViralMediaDay – Emotions in Viral Marketing
BSI
Brand Community Forum – From Commodity to Community
Brand Community Forum – From Commodity to Community
BSI
Istrategy Conference – Don't Let Your Brand Get Lost in the Social Media Shuffle
Istrategy Conference – Don't Let Your Brand Get Lost in the Social Media Shuffle
BSI
Real-Time Web: Markenstudie zu Einsatzmöglichkeiten von Twitter & Co.
Real-Time Web: Markenstudie zu Einsatzmöglichkeiten von Twitter & Co.
BSI
Mais de BSI
(20)
What is phrasing - An explorative approach to improved user manipulation
What is phrasing - An explorative approach to improved user manipulation
Who is the better marketer? A comparison between marketing executives and dru...
Who is the better marketer? A comparison between marketing executives and dru...
Lausanne beyond socialmedia
Lausanne beyond socialmedia
Reinventing Consumer Interaction in the Social Media Era and beyond - Managin...
Reinventing Consumer Interaction in the Social Media Era and beyond - Managin...
Marketing 2.0 Conference - Insights from the Social Media Industry
Marketing 2.0 Conference - Insights from the Social Media Industry
Warum Social Media Projekte scheitern…und warum immer mehrere Parteien daran ...
Warum Social Media Projekte scheitern…und warum immer mehrere Parteien daran ...
Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM so...
Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM so...
Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis
Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis
Why Social Media Projects Fail?! – A European Perspective
Why Social Media Projects Fail?! – A European Perspective
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
Markets are Conversations – What drives Word-of-Mouth Marketing Today?
FRIEND ME! BEST PRACTICES FOR HARNESSING THE POWER OF SOCIAL MEDIA
FRIEND ME! BEST PRACTICES FOR HARNESSING THE POWER OF SOCIAL MEDIA
How Consumers Interact with Brands in the Conversation Ecosystem
How Consumers Interact with Brands in the Conversation Ecosystem
Nutzungsverhalten Location-Based-Services Deutschland
Nutzungsverhalten Location-Based-Services Deutschland
WOMDAY 07 Befindlichkeiten, Motivationen und Erwartungen der Nutzer im Web 2.0
WOMDAY 07 Befindlichkeiten, Motivationen und Erwartungen der Nutzer im Web 2.0
Quantifying WOM Diffusion – Who gains, Who loses, from Viral-Videos
Quantifying WOM Diffusion – Who gains, Who loses, from Viral-Videos
Budgetallokation auf Basis Markenpersönlichkeits- und Kaufbereitschaftsindika...
Budgetallokation auf Basis Markenpersönlichkeits- und Kaufbereitschaftsindika...
ViralMediaDay – Emotions in Viral Marketing
ViralMediaDay – Emotions in Viral Marketing
Brand Community Forum – From Commodity to Community
Brand Community Forum – From Commodity to Community
Istrategy Conference – Don't Let Your Brand Get Lost in the Social Media Shuffle
Istrategy Conference – Don't Let Your Brand Get Lost in the Social Media Shuffle
Real-Time Web: Markenstudie zu Einsatzmöglichkeiten von Twitter & Co.
Real-Time Web: Markenstudie zu Einsatzmöglichkeiten von Twitter & Co.
Último
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launceston
djhbuildersau
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
lng ths
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
ThanzirNazer
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
HajeJanKamps
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Dubai Escort Service +971564212067 Top Punjabi Model Call In Dubai
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
Stephan Koning
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
mcshagufta46
Project Brief & Information Architecture Report
Project Brief & Information Architecture Report
amberjiles31
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
baron83
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
Thailand Board of Investment North America
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access
MC Heights construction company in Jhang
MC Heights construction company in Jhang
mcgroupjeya
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
JohnCarloValencia4
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
P&CO
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
gomezdominic3
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
Steve Rader
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
Brian Solis
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Sourav Sikder
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Operational Excellence Consulting
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Charles Cotter, PhD
Último
(20)
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launceston
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
Project Brief & Information Architecture Report
Project Brief & Information Architecture Report
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
MC Heights construction company in Jhang
MC Heights construction company in Jhang
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Social Media for Breakthrough B2B Marketing
1.
2.
3.
4.
5.
6.
Integrate across channels
(RSS feeds)
7.
Promote campaigns &
events
8.
Stimulate with competitions
9.
Create venues for
customer conversations
10.
11.
Identify influencers
12.
Engage in discussion
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
Outreach to influencers
to collect questions for next video
29.
30.
31.
32.
1,200 ideas
33.
Public voting
34.
Fostered global collaboration
35.
$250,000 prize
36.
37.
38.
Launched 18th February
39.
90 members
40.
Video, blogs,
downloadable content, conversations
41.
RSS, Twitter, email,
telephone outreach
42.
43.
44.
45.
46.
47.
48.
49.
3,023 votes
50.
829 comments
51.
52.
53.
54.
56.