The Church, as in the hundreds of millions of people who profess Christ, is probably the world’s most powerful “content distribution network”, but they are often held back by fear - sometimes legitimate fear of physical repercussions, but increasingly social fear of rejection. How do we help digital natives (especially young people) feel comfortable sharing the gospel online?

1. S O C I A L E VA N G E L I S M
I N D I G I T O U S 2 0 1 5

5. H O N G K O N G

6. W E M A K E T H I N G S G O
V I R A L

7. S O C I A L I N T E R V I E W ( 5 0 M U S E R S )

8. O N O K O M A R K E T I N G

9. 6 1 , 0 0 0 L I K E S1 0 4 , 0 0 0 L I K E S

10. 2 7 M I L L I O N L I K E S1 0 4 , 0 0 0 L I K E S

11. S O C I A L E VA N G E L I S M
I N D I G I T O U S 2 0 1 5

12. 1 . 4 B I L L I O N P E O P L E
FA C E B O O K 2 0 1 5

13. 1 . 4 B I L L I O N P E O P L E
FA C E B O O K 2 0 1 5
9 5 % + O F FA C E B O O K U S E R S H AV E AT L E A S T O N E
C H R I S T I A N F R I E N D

14. S O C I A L I N D I A
• 243m internet users (5 hours a day online)
• 106m social media users (2 hours a day on social
media)

15. M O B I L E I N D I A
• 70% of web traffic through mobile devices
• 886m mobile subscriptions (349m people)
• 95% pre-paid
• Mostly ‘feature phones’

16. H U N G RY G E N E R AT I O N

17. H U N G RY G E N E R AT I O N
Bible
17M
Quotations Of Chairman Mao
0.06M

18. H U N G RY G E N E R AT I O N
Bible
17M
Quotations Of Chairman Mao
0.06M
Christian Congregation
42M
Communist Party
5M

19. H U N G RY G E N E R AT I O N
Bible
17M
Quotations Of Chairman Mao
0.06M
Christian Congregation
42M
Communist Party
5M
Jesus
18M
Chinese President
4M

20. H U N G RY G E N E R AT I O N
Bible
17M
Quotations Of Chairman Mao
0.06M
Christian Congregation
42M
Communist Party
5M
Jesus
18M
Chinese President
4M
Christmas
150M
National Day
50M

21. H U N G RY G E N E R AT I O N
Bible
17M
Quotations Of Chairman Mao
0.06M
Christian Congregation
42M
Communist Party
5M
Jesus
18M
Chinese President
4M
Christmas
150M
National Day
50M
God
165M Mentions
Mao Zedong
10M

22. H O W T O R E A C H T H E M ?
• SMS
• Promoted Content
• Social Mission

23. S M S

24. S M S E VA N G E L I S M
• Obtain list of numbers (e.g. through Gmail/Android
app)
• Send conversational message
• Respond to people who reply / missed-call

25. - C H R I S T I A N S
“Need prayer? Reply or missed-call this number &
we would love to pray with you”

27. P R O M O T E D C O N T E N T

28. P R O M O T E D C O N T E N T
T R A F F I C C O N T E N T
F O L L O W
U P

29. P R O M O T E D C O N T E N T
T R A F F I C C O N T E N T
F O L L O W
U P

30. G O O G L E A D S

31. G O O G L E A D S
1 R U P E E / C L I C K

32. Y O U T U B E A D S

33. Y O U T U B E A D S
1 R U P E E / V I E W

38. S O C I A L M I S S I O N

39. P 2 P V S B R O A D C A S T

40. P 2 P V S B R O A D C A S T

41. P 2 P V S B R O A D C A S T

42. P 2 P V S B R O A D C A S T

43. P 2 P V S B R O A D C A S T

44. B U B B L E S V S B R I D G E S

45. B U B B L E S V S B R I D G E S
1 2 % R E A C H

46. B U B B L E S V S B R I D G E S
1 2 % R E A C H
8 5 % R E A C H
8 5 % R E A C H
8 5 % R E A C H
8 5 % R E A C H

47. B U B B L E S V S B R I D G E S
B U B B L E S
M O S T LY C H R I S T I A N
F R I E N D S
S O C I A L R E - I N F O R C E M E N T
T O S H A R I N G C H R I S T
W O R L D V I E W A C C E P T E D
B R I D G E S
M O S T LY N O N - C H R I S T I A N
F R I E N D S
S O C I A L R E J E C T I O N
W H E N S H A R I N G C H R I S T
W O R L D V I E W R E J E C T E D

48. - L U K E 1 4 : 2 7
• “And whoever does not carry their cross and
follow me cannot be my disciple.”

49. 1 .
U N D E R S TA N D
• “Please notice that I am
funny, interesting,
beautiful, and worthy of
love.”
• Primal desire for
community

50. - J E S U S ( M AT T H E W 1 4 : 1 6 )
“They do not need to go away; you give them
something to eat!”

51. 2 . P R AY

52. 3 . L E A R N

53. 4 . S H A R E
• Offer to pray
• Use photos
• Use your life story
• Use music
• Use bible verses

58. F I N A L T H O U G H T S
• Let young people do things.
• Fail more often.

59. ( Q & A )