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‫ה‬ ‫טכנולוגיית‬-iBeacon
‫ינואר‬2015
All Rights Reserved – Zikit
‫הקדמה‬
‫להמחיש‬ ‫בכדי‬ ‫נועדה‬ ‫זו‬ ‫קצרה‬ ‫מצגת‬,‫בלבד‬ ‫כללים‬ ‫בקווים‬,‫אשר‬ ‫היכולת‬ ‫את‬
‫ה‬ ‫בטכנולוגיית‬ ‫טמונה‬-iBeacon.
‫חברת‬Zikit‫לקהל‬ ‫שימוש‬ ‫בה‬ ‫עושה‬ ‫אשר‬ ‫בישראל‬ ‫החלוצה‬ ‫להיות‬ ‫גאה‬
‫הקמעונאי‬.
All Rights Reserved
‫כללי‬
‫ה‬ ‫טכנולוגיית‬-iBeacon‫סגורים‬ ‫במקומות‬ ‫המשתמש‬ ‫של‬ ‫מיקום‬ ‫זיהוי‬ ‫יכולת‬ ‫מאפשרת‬,‫מבלי‬
‫בפרטיותו‬ ‫לפגוע‬.
‫הוכרזה‬ ‫הטכנולוגיה‬"‫השורות‬ ‫בין‬"‫ידי‬ ‫על‬Apple‫ה‬ ‫על‬ ‫ההכרזה‬ ‫מן‬ ‫כחלק‬-ios7‫ביוני‬2013.
‫להיום‬ ‫נכון‬,‫אנדרואיד‬ ‫במכשירי‬ ‫גם‬ ‫מאד‬ ‫ונפוצה‬ ‫נתמכת‬ ‫הטכנולוגיה‬.
All Rights Reserved
Tim Cook,
CEO of
Apple Inc.
‫החיישנים‬
‫ה‬ ‫טכנולוגיית‬-iBeacon‫פינג‬ ‫ככדור‬ ‫גודלם‬ ‫אשר‬ ‫חכמים‬ ‫חיישנים‬ ‫פריסת‬ ‫על‬ ‫מתבססת‬-‫פונג‬.
‫לחשמל‬ ‫חיבור‬ ‫מצריכים‬ ‫אינם‬ ‫החיישנים‬,‫ל‬ ‫או‬ ‫לאינטרנט‬-GPS.
‫החיישנים‬ ‫של‬ ‫הקטן‬ ‫גודלם‬ ‫בשל‬,‫בחנות‬ ‫סמויה‬ ‫בצורה‬ ‫להתקינם‬ ‫ניתן‬.
‫לחנות‬ ‫בכניסה‬ ‫כלל‬ ‫בדרך‬ ‫נעשית‬ ‫החיישנים‬ ‫התקנת‬‫מי‬ ‫ידי‬ ‫על‬ ‫זאת‬ ‫לעשות‬ ‫ומומלץ‬ ‫במרכזה‬ ‫או‬
‫בתוכנה‬ ‫מרחק‬ ‫חישובי‬ ‫בשל‬ ‫לכך‬ ‫שהוכשר‬.
All Rights Reserved
‫במרחק‬ ‫הדיוק‬
All Rights Reserved
‫הינו‬ ‫השידור‬ ‫מרחק‬
‫בודדים‬ ‫מסנטימטרים‬
‫כ‬ ‫של‬ ‫רדיוס‬ ‫ועד‬-50‫מ‬'.
‫לחיישן‬ ‫שהקרבה‬ ‫ככל‬
‫יותר‬ ‫גדולה‬,
‫הדיוק‬ ‫משתפר‬ ‫כך‬.
https://www.youtube.com/watch?v=Nh4l0UD8lpU
‫למובייל‬ ‫החיבור‬
All Rights Reserved
‫ה‬ ‫טכנולוגיית‬-iBeacon‫תומכת‬ ‫לאפליקציה‬ ‫התממשקות‬ ‫באמצעות‬ ‫מתאפשרת‬.
‫לענן‬ ‫חיבוריות‬ ‫באמצעות‬ ‫אותו‬ ‫ומפענחת‬ ‫החיישן‬ ‫את‬ ‫מזהה‬ ‫האפליקציה‬.
‫זו‬ ‫בדרך‬,‫הנכון‬ ‫בקונטקסט‬ ‫למשתמש‬ ‫הרלוונטי‬ ‫התוכן‬ ‫את‬ ‫להתאים‬ ‫ניתן‬.
‫המחשה‬ ‫להלן‬:
All Rights Reserved
All Rights Reserved
‫היי‬‫אמיר‬,
‫הבא‬ ‫ברוך‬!
‫אליך‬ ‫התגעגענו‬...
‫שחיפשת‬ ‫הריצה‬ ‫נעלי‬!
‫עכשיו‬‫ב‬-30%‫הנחה‬
‫אצלנו‬ ‫שקנית‬ ‫תודה‬!
‫נעימה‬ ‫ריצה‬...
‫עלינו‬ ‫קצת‬:
Zikit‫שעושה‬ ‫בישראל‬ ‫הראשונה‬ ‫החברה‬ ‫הינה‬
‫ה‬ ‫בטכנולוגיית‬ ‫שימוש‬-iBeacon‫הקמעונאות‬ ‫לענף‬.
‫הפתרון‬‫מאפשר‬ ‫שלנו‬‫יותר‬ ‫טוב‬ ‫לדעת‬ ‫לקמעונאי‬
‫הפיסית‬ ‫בחנות‬ ‫אצלו‬ ‫קורה‬ ‫מה‬,‫שיפור‬ ‫לצורך‬
‫המכירות‬ ‫והגדלת‬ ‫הצרכן‬ ‫של‬ ‫הקניות‬ ‫חוויית‬.
All Rights Reserved
‫ה‬ ‫טכנולוגיית‬ ‫על‬ ‫נוסף‬ ‫מידע‬-iBeacon:
•‫שלנו‬ ‫הבלוג‬:http://zikitblog.tumblr.com/
•‫קבוצת‬‫הפייסבוק‬‫קהילת‬ ‫של‬iBeacon Israel:https://www.facebook.com/groups/iBeaconIsrael/
•‫קבוצת‬‫הלינקדאין‬iBeacon in Business:https://www.linkedin.com/groups?home=&gid=7427540
•‫שלנו‬ ‫השותפה‬ ‫של‬ ‫הבלוג‬Estimote:http://blog.estimote.com/
•‫ההודית‬ ‫החברה‬ ‫של‬ ‫הבלוג‬-Mobstac:http://blog.mobstac.com/
All Rights Reserved
‫ינואר‬2015
www.zik-it.com
All Rights Reserved – Zikit

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טכנולוגיית ה-iBeacon בקווים כלליים | Zik-it.com | Jan' 2015

  • 2. ‫הקדמה‬ ‫להמחיש‬ ‫בכדי‬ ‫נועדה‬ ‫זו‬ ‫קצרה‬ ‫מצגת‬,‫בלבד‬ ‫כללים‬ ‫בקווים‬,‫אשר‬ ‫היכולת‬ ‫את‬ ‫ה‬ ‫בטכנולוגיית‬ ‫טמונה‬-iBeacon. ‫חברת‬Zikit‫לקהל‬ ‫שימוש‬ ‫בה‬ ‫עושה‬ ‫אשר‬ ‫בישראל‬ ‫החלוצה‬ ‫להיות‬ ‫גאה‬ ‫הקמעונאי‬. All Rights Reserved
  • 3. ‫כללי‬ ‫ה‬ ‫טכנולוגיית‬-iBeacon‫סגורים‬ ‫במקומות‬ ‫המשתמש‬ ‫של‬ ‫מיקום‬ ‫זיהוי‬ ‫יכולת‬ ‫מאפשרת‬,‫מבלי‬ ‫בפרטיותו‬ ‫לפגוע‬. ‫הוכרזה‬ ‫הטכנולוגיה‬"‫השורות‬ ‫בין‬"‫ידי‬ ‫על‬Apple‫ה‬ ‫על‬ ‫ההכרזה‬ ‫מן‬ ‫כחלק‬-ios7‫ביוני‬2013. ‫להיום‬ ‫נכון‬,‫אנדרואיד‬ ‫במכשירי‬ ‫גם‬ ‫מאד‬ ‫ונפוצה‬ ‫נתמכת‬ ‫הטכנולוגיה‬. All Rights Reserved Tim Cook, CEO of Apple Inc.
  • 4. ‫החיישנים‬ ‫ה‬ ‫טכנולוגיית‬-iBeacon‫פינג‬ ‫ככדור‬ ‫גודלם‬ ‫אשר‬ ‫חכמים‬ ‫חיישנים‬ ‫פריסת‬ ‫על‬ ‫מתבססת‬-‫פונג‬. ‫לחשמל‬ ‫חיבור‬ ‫מצריכים‬ ‫אינם‬ ‫החיישנים‬,‫ל‬ ‫או‬ ‫לאינטרנט‬-GPS. ‫החיישנים‬ ‫של‬ ‫הקטן‬ ‫גודלם‬ ‫בשל‬,‫בחנות‬ ‫סמויה‬ ‫בצורה‬ ‫להתקינם‬ ‫ניתן‬. ‫לחנות‬ ‫בכניסה‬ ‫כלל‬ ‫בדרך‬ ‫נעשית‬ ‫החיישנים‬ ‫התקנת‬‫מי‬ ‫ידי‬ ‫על‬ ‫זאת‬ ‫לעשות‬ ‫ומומלץ‬ ‫במרכזה‬ ‫או‬ ‫בתוכנה‬ ‫מרחק‬ ‫חישובי‬ ‫בשל‬ ‫לכך‬ ‫שהוכשר‬. All Rights Reserved
  • 5. ‫במרחק‬ ‫הדיוק‬ All Rights Reserved ‫הינו‬ ‫השידור‬ ‫מרחק‬ ‫בודדים‬ ‫מסנטימטרים‬ ‫כ‬ ‫של‬ ‫רדיוס‬ ‫ועד‬-50‫מ‬'. ‫לחיישן‬ ‫שהקרבה‬ ‫ככל‬ ‫יותר‬ ‫גדולה‬, ‫הדיוק‬ ‫משתפר‬ ‫כך‬. https://www.youtube.com/watch?v=Nh4l0UD8lpU
  • 6. ‫למובייל‬ ‫החיבור‬ All Rights Reserved ‫ה‬ ‫טכנולוגיית‬-iBeacon‫תומכת‬ ‫לאפליקציה‬ ‫התממשקות‬ ‫באמצעות‬ ‫מתאפשרת‬. ‫לענן‬ ‫חיבוריות‬ ‫באמצעות‬ ‫אותו‬ ‫ומפענחת‬ ‫החיישן‬ ‫את‬ ‫מזהה‬ ‫האפליקציה‬. ‫זו‬ ‫בדרך‬,‫הנכון‬ ‫בקונטקסט‬ ‫למשתמש‬ ‫הרלוונטי‬ ‫התוכן‬ ‫את‬ ‫להתאים‬ ‫ניתן‬.
  • 8. All Rights Reserved ‫היי‬‫אמיר‬, ‫הבא‬ ‫ברוך‬! ‫אליך‬ ‫התגעגענו‬... ‫שחיפשת‬ ‫הריצה‬ ‫נעלי‬! ‫עכשיו‬‫ב‬-30%‫הנחה‬ ‫אצלנו‬ ‫שקנית‬ ‫תודה‬! ‫נעימה‬ ‫ריצה‬...
  • 9. ‫עלינו‬ ‫קצת‬: Zikit‫שעושה‬ ‫בישראל‬ ‫הראשונה‬ ‫החברה‬ ‫הינה‬ ‫ה‬ ‫בטכנולוגיית‬ ‫שימוש‬-iBeacon‫הקמעונאות‬ ‫לענף‬. ‫הפתרון‬‫מאפשר‬ ‫שלנו‬‫יותר‬ ‫טוב‬ ‫לדעת‬ ‫לקמעונאי‬ ‫הפיסית‬ ‫בחנות‬ ‫אצלו‬ ‫קורה‬ ‫מה‬,‫שיפור‬ ‫לצורך‬ ‫המכירות‬ ‫והגדלת‬ ‫הצרכן‬ ‫של‬ ‫הקניות‬ ‫חוויית‬. All Rights Reserved
  • 10. ‫ה‬ ‫טכנולוגיית‬ ‫על‬ ‫נוסף‬ ‫מידע‬-iBeacon: •‫שלנו‬ ‫הבלוג‬:http://zikitblog.tumblr.com/ •‫קבוצת‬‫הפייסבוק‬‫קהילת‬ ‫של‬iBeacon Israel:https://www.facebook.com/groups/iBeaconIsrael/ •‫קבוצת‬‫הלינקדאין‬iBeacon in Business:https://www.linkedin.com/groups?home=&gid=7427540 •‫שלנו‬ ‫השותפה‬ ‫של‬ ‫הבלוג‬Estimote:http://blog.estimote.com/ •‫ההודית‬ ‫החברה‬ ‫של‬ ‫הבלוג‬-Mobstac:http://blog.mobstac.com/ All Rights Reserved