5. KNOW
YOUR
AUDIENCE
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
6. The
Relevance
Bulls Eye
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
7. When you know your audience:
1. Clearly understand who your product is for
2. Know their who, what, when, where, why and how
3. Listen to them
4. Know who they listen to
5. Once they buy, serve them like they’re the only one
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
8. SEARCH
IS STILL NO. 1
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
9. Social and PR
Converge to Elevate Search
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
10. Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
11. Without Content,
You Do Not Exist
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
12. Measure
For The Future
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
Not the Past
ELASTICITY + THERE IS NO FRESH BROCCOLI
13. Two types of
Marketing
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
14. There Is
No Easy Button
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
15. Nothing worth having comes easy.”
- Theodore Roosevelt
ELASTICITY + THERE IS NO FRESH BROCCOLI
16.
17. I promise from now on you’ll remember that
when you see a head of broccoli.
ELASTICITY + THERE IS NO FRESH BROCCOLI