IABCSeattle's March 16, 2010 Morning Manager event was a home run hit. Fantastic presenter TJ Kelly (@tjkelly42), VP at Edelman Digital, shared great insights and wisdom on trends in social commerce, micro-broadcasting and how social media is changing the way we communicate.

1. Beyond Channels March 2010
Trends and ideas that engage, influence, connect & amplify

2. 1) State of Play
2) Foundation for Authenticity
3) Where are We Going
4) Questions & Discussion
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3. STATE OF PLAY

4. “SOCIAL MEDIA”
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5. 5
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6. MEDIA IS SOCIAL, BUSINESSES CAN SHOULD BE SOCIAL
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7. FOUNDATION

8. ESTABLISHING AN ACTIVATION LAYER AS A FOUNDATION
AUDIENCE BASED PROGRAMS Q1 Q2 Q3 Q4
Consumer Programs
Added Building Block - Social Media Relations
Corporate Programs
Employee Programs
Shareholder Programs
Media Relations
FOUNDATIONAL LAYER ACROSS ALL PROGRAMS
Social Media Relations
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9. DIFFERENT FORMS OF ENGAGEMENT ACROSS DIFFERENT PROPERTIES.
EVERY ENCOUNTER MATTERS.
Digital
It’s important to remember that Engagement
social media is part of a broader
ecosystem.
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10. It’s NOT just about the story
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11. Transparency Mutual Respect
It’s about the conversation
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12. INSIGHT-DRIVEN, REAL-TIME ENGAGEMENT & AUTHENTICITY
AN EVERYDAY PRACTICE
• Topics of interest, issues
• Complaints, compliments
LISTEN • Questions
• Refine
• Target
• Preempt
IMPROVE ASSESS • Needs
• Motivations
• Goals
• Objectives
• Proactively converse
ENGAGE
• Respond and help
• Mitigate or amplify conversation
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13. WHERE ARE WE GOING?

14. 1 MICRO-BROADCASTING
Twitter, status updates on Facebook, LinkedIn etc.—they
are all forms of micro-broadcasting, a phenomenon where
individuals broadcast their activities across multiple social
networks and systems
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15. 1 Broadcasting activities across multiple networks
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16. 1 Broadcasting activities to friends and followers
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17. 2 GOING LOCAL
Digital interactions are becoming localized. From
tweetups, to foursquare, to geolocating your media—
people desire to connect with those in their proximity.
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18. 2 Geolocating & face to face interactions
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19. 2 Regional segmentation marketing
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20. 3 AGGREGATION
Internet users are increasingly becoming used to relevant
information coming to them vs. them having to go out and
find it. Digital destinations are increasingly evolving into
content rich “dashboards” to meet this demand.
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21. 3 Topic aggregation
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22. 3 Sprite dashboard
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23. 4 REAL-TIME COMMUNITY
Connectivity is increasingly becoming real time as more digital
experiences move toward communication and interactions
which occur instantaneously and without delay
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24. 4 Social merchandising in real-time
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25. 4 Engaging customers/potential customers in real-time
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26. 4 Real-time mobile communicaton in social context
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27. 4 Event based real-time community/conversation
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28. 5 SOCIAL COMMERCE
Social commerce is the socialization of the entire
commerce cycle starting from awareness, moving to
consideration, purchase and post purchase.
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29. 5 Buying off the Facebook wall
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30. 5 Getting purchase advice from peers
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31. 5 Collective buying and selling
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32. 1) Micro-broadcasting
2) Going Local
3) Aggregation
4) Real-time Community
5) Social Commerce
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33. QUESTIONS & DISCUSSION

34. TJ.Kelly@edelman.com
@tjkelly42
LinkedIn.com/tjkelly42
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