SlideShare uma empresa Scribd logo
1 de 45
Baixar para ler offline
Thursday, August 20th, 2015
#SocialMediaAudit
[Webinar]
How to Use a Social Media Audit
to Increase Traffic & Followers
Housekeeping
• This webinar is being recorded
• You’ll get an email within 24 hours with the slides and the
recording
• Stay tuned for Q&A: 25% discount code to INBOUND 2015
• Ask questions on Twitter using #SocialMediaAudit
Presenters
Erica Moss
Community Manager, Bitly
@ericajmoss
Brittany Leaning
Content Strategist, HubSpot
@bleaning
Webinar Agenda
Defining a Social Media Audit
Method: Frequency, Timing
Audience: Content, Messaging, Engagement
Appearance: Format, Style
Analytics: Driving Leads and Traffic
As Defined by Graphique Creative:
Social Media Audit is an essential step before diving into the social media waters. It's a "social playbook"; a detailed how-to founded
on research and insights gathered both internally and externally about your brand. From the evaluation of your existing initiatives to a
comprehensive competitive analysis and detailed online brand representation report, a Social Media Audit accomplishes the
Research and Discovery phase of any long-term strategic plan, but without a heavier financial commitment.
Get a pulse check on what’s working
& what’s not
Brand perception
Optimize your posts based on your
audiences & goals
…. Basically:
Templates
Method:
Frequency & Timing
In what timeframes are
you posting things?
How often are you
posting things?
Does higher posting =
higher engagement?
Questions to
Consider
Company Size-Specific, Most Interactions Per
Post
Source: HubSpot Social Media Benchmarks Report
Industry-Specific, Most Interactions Per
Post
Source: HubSpot Social Media Benchmarks Report
Best Time to Post on Facebook
Source: QuickSprout
Best Time to Post on Twitter
Source: QuickSprout
Twitter Tip
Source: QuickSprout
Best Time to Post on LinkedIn
Source: QuickSprout
Best Time to Post on Pinterest
Source: QuickSprout
Best Time to Post on Instagram
Source: QuickSprout
Best Time to Post on Google+
Source: QuickSprout
Quality > Quantity
Don’t forget to include images!
Source: SocialMediaExaminer
Don’t forget to include images!
Source: Buffer & B2B Marketing Mentor
Appearance: Format & Style
Are the cover photos and profile pictures current?
Are the images being shared an optimal size?
Are you using stock photos?
How do you interact with other brands?
What things are “liked” by and on your page?
Questions to Consider
Use proper image dimensions
Test post frequency for your company
size/industry benchmark
Integrate Social with your other marketing
channels (email, landing pages, etc.)
Add social sharing images and follow buttons in
emails and thank-you pages to offers
Optimizing Social Channels
Consistency
How to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and Followers
Audience:
Content, Messaging
& Engagement
Is your About copy updated? Are you taking
advantage of the real estate?
What types of comments are common? What is the
brand sentiment? How quickly do you respond?
Are you posting content based on different customer
personas?
Questions to Consider
How to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and Followers
Analytics: Driving leads and followers
Create an Editorial Calendar
Once you know the best frequency,
schedule your posts:
Analyze Your Posts: What are people
clicking, when, and why? Record your
findings.
How to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and Followers
Facebook
Twitter
LinkedIn
True Social Metrics
Bitly
9 Key Takeaways
1. Use a Social Media Audit to create custom goals per channel
2. Cross-Promote Your Social Presence
3. Share Useful, Valuable Content (i.e. quality > quantity when posting)
4. Post More Pictures and Videos
5. Have Great Avatars & Cover Photos
6. Automate & Tweet on the Fly (a good mix of both, but mostly schedule
at optimal times)
7. Find, Follow, & Build Relationships with People in Your Industry
8. Offer Incentives to Fans/Followers (contests, etc.)
9. Be consistent
25% DISCOUNT CODE FOR WEBINAR
ATTENDEES, EXPIRES AUGUST 31:
BITLY15
Learn how to match social strategy to business goals
in this ebook: http://bitly.is/smStrategy

Mais conteúdo relacionado

Mais procurados

How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...Rallyverse
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageHubSpot
 
20 influencer marketing quotes
20 influencer marketing quotes20 influencer marketing quotes
20 influencer marketing quotesPrezly
 
Influencer Relations: The Strategy and The Science
Influencer Relations: The Strategy and The ScienceInfluencer Relations: The Strategy and The Science
Influencer Relations: The Strategy and The ScienceLEWIS
 
40 Top PR Pros Share Their Secrets For Effective Influencer Marketing
40 Top PR Pros Share Their Secrets For Effective Influencer Marketing40 Top PR Pros Share Their Secrets For Effective Influencer Marketing
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
 
201508 answersguide
201508 answersguide201508 answersguide
201508 answersguidecentral.zone
 
Influencer Marketing: The Better Practice Guide
Influencer Marketing: The Better Practice GuideInfluencer Marketing: The Better Practice Guide
Influencer Marketing: The Better Practice GuideOnalytica
 
How to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanHow to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanCindy Kim
 
Influencer Marketing 2017 (Arjun)
Influencer Marketing 2017 (Arjun)Influencer Marketing 2017 (Arjun)
Influencer Marketing 2017 (Arjun)Arjun Gupta
 
Marketing Automation Hacks: The Act-On Edition
Marketing Automation Hacks: The Act-On EditionMarketing Automation Hacks: The Act-On Edition
Marketing Automation Hacks: The Act-On EditionAct-On Software
 
How to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesHow to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
 
How to Build an Influencer Program (That Gets Results)
How to Build an Influencer Program (That Gets Results)How to Build an Influencer Program (That Gets Results)
How to Build an Influencer Program (That Gets Results)Onalytica
 
Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
 
Meet the Influencers: Web Summit 2015
Meet the Influencers: Web Summit 2015Meet the Influencers: Web Summit 2015
Meet the Influencers: Web Summit 2015Eastwick
 
Mathew Sweezey - Getting Executive Buy In for Marketing Resources
Mathew Sweezey - Getting Executive Buy In for Marketing ResourcesMathew Sweezey - Getting Executive Buy In for Marketing Resources
Mathew Sweezey - Getting Executive Buy In for Marketing ResourcesJulia Grosman
 
Data Driven Social Media Marketing Insights
Data Driven Social Media Marketing InsightsData Driven Social Media Marketing Insights
Data Driven Social Media Marketing InsightsArgyle Social
 
Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsNewt Barrett
 

Mais procurados (20)

Killer Growth Hacking Trends to Adopt in 2016
Killer Growth Hacking Trends to Adopt in 2016Killer Growth Hacking Trends to Adopt in 2016
Killer Growth Hacking Trends to Adopt in 2016
 
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
 
20 influencer marketing quotes
20 influencer marketing quotes20 influencer marketing quotes
20 influencer marketing quotes
 
Influencer Relations: The Strategy and The Science
Influencer Relations: The Strategy and The ScienceInfluencer Relations: The Strategy and The Science
Influencer Relations: The Strategy and The Science
 
40 Top PR Pros Share Their Secrets For Effective Influencer Marketing
40 Top PR Pros Share Their Secrets For Effective Influencer Marketing40 Top PR Pros Share Their Secrets For Effective Influencer Marketing
40 Top PR Pros Share Their Secrets For Effective Influencer Marketing
 
201508 answersguide
201508 answersguide201508 answersguide
201508 answersguide
 
Influencer Marketing: The Better Practice Guide
Influencer Marketing: The Better Practice GuideInfluencer Marketing: The Better Practice Guide
Influencer Marketing: The Better Practice Guide
 
How to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanHow to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing Plan
 
Influencer Marketing 2017 (Arjun)
Influencer Marketing 2017 (Arjun)Influencer Marketing 2017 (Arjun)
Influencer Marketing 2017 (Arjun)
 
Marketing Automation Hacks: The Act-On Edition
Marketing Automation Hacks: The Act-On EditionMarketing Automation Hacks: The Act-On Edition
Marketing Automation Hacks: The Act-On Edition
 
How to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesHow to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and Sales
 
How to Build an Influencer Program (That Gets Results)
How to Build an Influencer Program (That Gets Results)How to Build an Influencer Program (That Gets Results)
How to Build an Influencer Program (That Gets Results)
 
Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)
 
Meet the Influencers: Web Summit 2015
Meet the Influencers: Web Summit 2015Meet the Influencers: Web Summit 2015
Meet the Influencers: Web Summit 2015
 
Mathew Sweezey - Getting Executive Buy In for Marketing Resources
Mathew Sweezey - Getting Executive Buy In for Marketing ResourcesMathew Sweezey - Getting Executive Buy In for Marketing Resources
Mathew Sweezey - Getting Executive Buy In for Marketing Resources
 
Singley Mackie - Putting Social Back Into Social Meda
Singley Mackie - Putting Social Back Into Social MedaSingley Mackie - Putting Social Back Into Social Meda
Singley Mackie - Putting Social Back Into Social Meda
 
Data Driven Social Media Marketing Insights
Data Driven Social Media Marketing InsightsData Driven Social Media Marketing Insights
Data Driven Social Media Marketing Insights
 
Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-Profits
 
Content Marketing Master Class - Daniel Lemin, Convince and Convert
Content Marketing Master Class - Daniel Lemin, Convince and ConvertContent Marketing Master Class - Daniel Lemin, Convince and Convert
Content Marketing Master Class - Daniel Lemin, Convince and Convert
 

Semelhante a How to Use a Social Media Audit to Increase Traffic and Followers

How to run a killer social media campaign
How to run a killer social media campaign How to run a killer social media campaign
How to run a killer social media campaign Social Circle
 
Social Media 103: How to Measure and Optimize Your Results
Social Media 103: How to Measure and Optimize Your ResultsSocial Media 103: How to Measure and Optimize Your Results
Social Media 103: How to Measure and Optimize Your ResultsMichelle Hummel
 
Social Media Strategic Planning - Channels
Social Media Strategic Planning - ChannelsSocial Media Strategic Planning - Channels
Social Media Strategic Planning - ChannelsBrian Huonker
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineerschulmanthorogood
 
Intro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfIntro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfLamiaa Ahmed
 
Building Your Content Marketing Measurement Program From The Ground Up
Building Your Content Marketing Measurement Program From The Ground UpBuilding Your Content Marketing Measurement Program From The Ground Up
Building Your Content Marketing Measurement Program From The Ground UpAct-On Software
 
Social media certification lesson 1 updated
Social media certification lesson 1 updatedSocial media certification lesson 1 updated
Social media certification lesson 1 updatedIOrangeDigital
 
Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Patty Swisher
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media MeasurementAquent
 
Defining your social media omni-channel strategy
Defining your social media omni-channel strategy Defining your social media omni-channel strategy
Defining your social media omni-channel strategy Social Circle
 
How to Write a Social Media Strategy
How to Write a Social Media StrategyHow to Write a Social Media Strategy
How to Write a Social Media StrategyJoanne Sweeney
 
Building Your Content Marketing Measurement Program
Building Your Content Marketing Measurement ProgramBuilding Your Content Marketing Measurement Program
Building Your Content Marketing Measurement ProgramOnline Marketing Institute
 
Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018CharityComms
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanHootsuite
 
How to use social media to build brand awareness and generate leads
How to use social media to build brand awareness and generate leadsHow to use social media to build brand awareness and generate leads
How to use social media to build brand awareness and generate leadsGo Launch Marketing
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non ProfitsDori Albora
 
Social Media Marketing Framework
Social Media Marketing FrameworkSocial Media Marketing Framework
Social Media Marketing FrameworkGraham Lubie
 

Semelhante a How to Use a Social Media Audit to Increase Traffic and Followers (20)

How to run a killer social media campaign
How to run a killer social media campaign How to run a killer social media campaign
How to run a killer social media campaign
 
Social Media 103: How to Measure and Optimize Your Results
Social Media 103: How to Measure and Optimize Your ResultsSocial Media 103: How to Measure and Optimize Your Results
Social Media 103: How to Measure and Optimize Your Results
 
Develop a Social Media SEO Strategy
Develop a Social Media SEO StrategyDevelop a Social Media SEO Strategy
Develop a Social Media SEO Strategy
 
Social Media Strategic Planning - Channels
Social Media Strategic Planning - ChannelsSocial Media Strategic Planning - Channels
Social Media Strategic Planning - Channels
 
B2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best PracticesB2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best Practices
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineer
 
Intro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfIntro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdf
 
Building Your Content Marketing Measurement Program From The Ground Up
Building Your Content Marketing Measurement Program From The Ground UpBuilding Your Content Marketing Measurement Program From The Ground Up
Building Your Content Marketing Measurement Program From The Ground Up
 
Social media certification lesson 1 updated
Social media certification lesson 1 updatedSocial media certification lesson 1 updated
Social media certification lesson 1 updated
 
Social Media Sales V1.6
Social Media Sales V1.6Social Media Sales V1.6
Social Media Sales V1.6
 
Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media Measurement
 
Defining your social media omni-channel strategy
Defining your social media omni-channel strategy Defining your social media omni-channel strategy
Defining your social media omni-channel strategy
 
How to Write a Social Media Strategy
How to Write a Social Media StrategyHow to Write a Social Media Strategy
How to Write a Social Media Strategy
 
Building Your Content Marketing Measurement Program
Building Your Content Marketing Measurement ProgramBuilding Your Content Marketing Measurement Program
Building Your Content Marketing Measurement Program
 
Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media Plan
 
How to use social media to build brand awareness and generate leads
How to use social media to build brand awareness and generate leadsHow to use social media to build brand awareness and generate leads
How to use social media to build brand awareness and generate leads
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
Social Media Marketing Framework
Social Media Marketing FrameworkSocial Media Marketing Framework
Social Media Marketing Framework
 

Mais de HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Mais de HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Último

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 

Último (20)

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 

How to Use a Social Media Audit to Increase Traffic and Followers

  • 1. Thursday, August 20th, 2015 #SocialMediaAudit [Webinar] How to Use a Social Media Audit to Increase Traffic & Followers
  • 2. Housekeeping • This webinar is being recorded • You’ll get an email within 24 hours with the slides and the recording • Stay tuned for Q&A: 25% discount code to INBOUND 2015 • Ask questions on Twitter using #SocialMediaAudit
  • 3. Presenters Erica Moss Community Manager, Bitly @ericajmoss Brittany Leaning Content Strategist, HubSpot @bleaning
  • 4. Webinar Agenda Defining a Social Media Audit Method: Frequency, Timing Audience: Content, Messaging, Engagement Appearance: Format, Style Analytics: Driving Leads and Traffic
  • 5. As Defined by Graphique Creative: Social Media Audit is an essential step before diving into the social media waters. It's a "social playbook"; a detailed how-to founded on research and insights gathered both internally and externally about your brand. From the evaluation of your existing initiatives to a comprehensive competitive analysis and detailed online brand representation report, a Social Media Audit accomplishes the Research and Discovery phase of any long-term strategic plan, but without a heavier financial commitment.
  • 6. Get a pulse check on what’s working & what’s not Brand perception Optimize your posts based on your audiences & goals …. Basically:
  • 9. In what timeframes are you posting things? How often are you posting things? Does higher posting = higher engagement? Questions to Consider
  • 10. Company Size-Specific, Most Interactions Per Post Source: HubSpot Social Media Benchmarks Report
  • 11. Industry-Specific, Most Interactions Per Post Source: HubSpot Social Media Benchmarks Report
  • 12. Best Time to Post on Facebook Source: QuickSprout
  • 13. Best Time to Post on Twitter Source: QuickSprout
  • 15. Best Time to Post on LinkedIn Source: QuickSprout
  • 16. Best Time to Post on Pinterest Source: QuickSprout
  • 17. Best Time to Post on Instagram Source: QuickSprout
  • 18. Best Time to Post on Google+ Source: QuickSprout
  • 20. Don’t forget to include images! Source: SocialMediaExaminer
  • 21. Don’t forget to include images! Source: Buffer & B2B Marketing Mentor
  • 23. Are the cover photos and profile pictures current? Are the images being shared an optimal size? Are you using stock photos? How do you interact with other brands? What things are “liked” by and on your page? Questions to Consider
  • 24. Use proper image dimensions Test post frequency for your company size/industry benchmark Integrate Social with your other marketing channels (email, landing pages, etc.) Add social sharing images and follow buttons in emails and thank-you pages to offers Optimizing Social Channels
  • 29. Is your About copy updated? Are you taking advantage of the real estate? What types of comments are common? What is the brand sentiment? How quickly do you respond? Are you posting content based on different customer personas? Questions to Consider
  • 33. Analytics: Driving leads and followers
  • 35. Once you know the best frequency, schedule your posts:
  • 36. Analyze Your Posts: What are people clicking, when, and why? Record your findings.
  • 43. Bitly
  • 44. 9 Key Takeaways 1. Use a Social Media Audit to create custom goals per channel 2. Cross-Promote Your Social Presence 3. Share Useful, Valuable Content (i.e. quality > quantity when posting) 4. Post More Pictures and Videos 5. Have Great Avatars & Cover Photos 6. Automate & Tweet on the Fly (a good mix of both, but mostly schedule at optimal times) 7. Find, Follow, & Build Relationships with People in Your Industry 8. Offer Incentives to Fans/Followers (contests, etc.) 9. Be consistent
  • 45. 25% DISCOUNT CODE FOR WEBINAR ATTENDEES, EXPIRES AUGUST 31: BITLY15 Learn how to match social strategy to business goals in this ebook: http://bitly.is/smStrategy

Notas do Editor

  1. Christine
  2. Christine
  3. Erica
  4. ERICA
  5. ERICA
  6. Erica What to cover: record the social channel or network, the url, the profile name, primary owner of that channel if it’s not you, the # of fans/subscribers/followers, post frequencies, and about/descriptions. You can customize a social media audit report to your company’s liking, i.e.campaigns you are promoting on certain channels, etc. but it’s essential to have a framework of what’s going on and the theme of your brand’s social media presence.
  7. BRITTANY
  8. BRITTANY
  9. Brittany “HIGHER POSTING DOES NOT EQUAL HIGHER ENGAGEMENT” == this slide and the next prove that In the above graph, you'll see there is no clear correlation between posts published per week (blue) and interactions per post (orange). If there were a correlation, those dotted blue and orange lines would follow a similar pattern. In order to compare yourself to a company size benchmark, the following saw the most engagement from the amount of social posts/week: <1 post/week: company size 201+, 1-3 posts/week: company size 11-50, and 50-200 3-10 posts/week: no company size saw the most engagement from posts 3-10x a week 10+: company size 1-10
  10. Brittany In order to compare yourself to an industry benchmark, the following industries saw the most engagement from the amount of social posts/week: <1 post/week: Real estate, software/tech, hardware, business/finance 1-3 posts/week: nonprofit/education, healthcare 3-10 posts/week: manufacturing, marketing services 10+: consumer/retail/ecommerce
  11. Brittany
  12. Brittany
  13. Brittany
  14. Brittany Best days are TUES WED THURS. You get the most clicks and shares on Tuesdays, 10am-11am and the best times to post are 7am-8am and 5pm-6pm. Worst times to post are Monday and Friday for US based time zones. 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source. (LinkedIn is primary B2B audience so that makes sense)
  15. Brittany
  16. Brittany During work hours, an average of 22.5 per 1,000 instagram followers interacted with videos posted by Fortune 500 companies. During off hours, 33.4 per 1,000 followers interacted with the content.
  17. Brittany During work hours, an average of 22.5 per 1,000 instagram followers interacted with videos posted by Fortune 500 companies. During off hours, 33.4 per 1,000 followers interacted with the content.
  18. Brittany (recap of last section)
  19. Brittany (talk about stats in these charts)
  20. Brittany (talk about stats in these charts)
  21. ERICA
  22. ERICA
  23. ERICA
  24. ERICA
  25. ERICA
  26. Erica
  27. Erica
  28. Erica
  29. Erica
  30. Erica
  31. measuring social success engagement brand
  32. Brittany
  33. Brittany HubSpot social tool, Simply Measured, etc.
  34. Erica or Brittany measuring social success engagement brand
  35. Erica or Brittany
  36. Erica or Brittany
  37. Erica or Brittany
  38. Erica or Brittany
  39. ERICA
  40. ERICA
  41. Brittany
  42. Erica