This document presents 20 statistics about how social media influences purchasing decisions. Some key points include: consumers are 71% more likely to make a purchase based on social media referrals; social networks influence nearly 50% of IT decision makers; and 74% of consumers rely on social networks to guide purchase decisions. Facebook, Twitter, and forums are commonly used social media platforms that impact consumers' purchasing choices.

1. 20 Stats About
How Social Media Influences Purchasing
Decisions

2. Or…
If you need to prove how social media influences
purchasing decisions to your boss, upper management,
customers or even your mother, here are 20 stats on the
subject.

4. www.SeoCustomer.com
Social media referrals
Consumers are 71% more likely to
make a purchase based on social
media referrals
Hubspot

5. www.SeoCustomer.com
Social networks influence
Social networks influence nearly
50% of all IT decision makers
LinkedIn

6. www.SeoCustomer.com
Twitter to Recommend
Out of 53% of consumers who said
they use Twitter to recommend
companies or products in their
Tweets, 48% bought that product or
service
SproutSocial

8. www.SeoCustomer.com
Twitter #1
Twitter is the #1 online channel for
influencing purchasing decisions
surrounding electronics
Mashable

9. www.SeoCustomer.com
15 mio consumers
15,100,000 consumers go to social
media channels before making
purchase decisions
Knowledge networks

10. www.SeoCustomer.com
Search for Restaurants
49% of consumers use Facebook to
search for restaurants
Mashable

12. www.SeoCustomer.com
Guide purchase decisions
74% of consumers rely on social
networks to guide purchase
decisions
SproutSocial

13. www.SeoCustomer.com
Expect offers
58% of Facebook users expect
offers, events or promotions when
they become fans
Hubspot

14. www.SeoCustomer.com
Get the talk going
Facebook is the most effective
platform to get consumers talking
about products
SproutSocial

16. www.SeoCustomer.com
Purchase of baby products
Facebook is the #1 online channel
for influencing the purchase of
baby products
Mashable

17. www.SeoCustomer.com
Offers discounts and
incentives
79% of consumers like a Facebook
company page because it offers
discounts and incentives
Forbes

18. www.SeoCustomer.com
Research on forums
44% of automotive consumers
conduct research on forums
Mashable

20. www.SeoCustomer.com
Influenced by social media
38,000,000 13 to 80 year olds in the
U.S. said their purchasing decisions
were influenced by social media
Knowledge networks

21. www.SeoCustomer.com
Directly influenced
81% of US respondents indicated
that friends' social media posts
directly influenced their purchase
decision
Forbes

22. www.SeoCustomer.com
Facebook pages
As of June 2011, there were
213,000,000 fans of Facebook
Pages
Mashable

24. www.SeoCustomer.com
Special offers
32.5% of women say they're
influenced by special offers on
Facebook vs 29% on Twitter
Business2Community

25. www.SeoCustomer.com
Social media posts
78% of respondents said that
companies' social media posts
impact their purchases
Forbes

26. www.SeoCustomer.com
Moms
Moms are 45% more likely than
other women to say they made a
purchase from a recommendation
on social
MarketingProfs

28. www.SeoCustomer.com
Active online
70% of active online adult social
networkers shop online, 12% more
likely than the average adult
internet user
Nielsen

29. www.SeoCustomer.com
Blogger influences
44% of social media savvy women
said their trusted/favorite blogger
influences their purchasing
decision
Business2Community

30. Henrik Sandberg
www.SeoCustomer.com