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7 Habits of Highly Successful Social Marketers

 Clara Shih
 CEO of Hearsay Social and Author, The Facebook Era




@clarashih @hearsaysocial #adtech
Who I am

                                                                                                             1B+
                                                                                                      Social network users
                                                                           Founded software
                                                                           company Hearsay
                                                                             Social to serve
                                                                         “national/local” brands




                                               Wrote bestselling book
                                               about social media for
                                                     marketing                                     “ Faceforce kickstarts
                                                                                                     the social business
                       Created 1st business                                                            app movement ”
                        app on Facebook
                                                                                                      — Forrester Research
                                                                                                        November 2007




2004         2005          2006               2007         2008         2009           2010          2011
@clarashih @hearsaysocial #adtech
Tweet this keynote




                                    @clarashih
                                    @hearsaysocial
                                    #adtech



@clarashih @hearsaysocial #adtech
Welcome to the Social Era


                                                                       800M+ users!




                                                                       200M+ users!



                                                                       130M+ users!


                                                                        40M+ users!



                                                                        10M+ users!
2004          2005          2006    2007   2008   2009   2010   2011

@clarashih @hearsaysocial #adtech
Entering the year of social marketing execution

2009-2010                           2011-2012
                                    % of Fortune Global 100 Companies with
                                     65%


73.5%	
                                           54%
                                                                      50%

of US companies consider
social media a top priority                                                                  33%
2010 CMO Survey
Forrester Research




                                                   Source: Burson-Marsteller Communications Group, 2011


@clarashih @hearsaysocial #adtech
Where are you on the social media maturity curve?




@clarashih @hearsaysocial #adtech
Where are you on the social marketing maturity curve?




                                                               4. Get Local!




                                                  3. Engage!




                                    2. Respond!
1. Monitor!



@clarashih @hearsaysocial #adtech
7 Habits of Highly Successful
            Social Marketers



@clarashih @hearsaysocial #adtech
Habit 1: Establish home base




@clarashih @hearsaysocial #adtech
Habit 2: Claim your pages




@clarashih @hearsaysocial #adtech
Habit 3: Get local to drive sales




@clarashih @hearsaysocial #adtech
Habit 4: Integrate social media across marketing mix




@clarashih @hearsaysocial #adtech
Habit 5: Learn and live by the new metrics




        Clicks            SEM        EdgeRank      Likes
         CPC               SEO      Amplification Engagement
                                       Rate         Rate
         CPM           PageRank
         CPA                         Comments      Tweets
                                       Posts      Retweets




@clarashih @hearsaysocial #adtech
Habit 6: Corral the chaos




@clarashih @hearsaysocial #adtech
Habit 7: Prepare for the future




@clarashih @hearsaysocial #adtech
Remember your habits




                                     Download slides and
                                       read the rest here:
                                    blog.hearsaysocial.com




@clarashih @hearsaysocial #adtech
Thank you

Stay in touch                       Book signing immediately to follow
Clara Shih                          Take escalator up to Level 2 bookstore
@clarashih
clara@hearsaysocial.com

                                     Book
                                    signing




@clarashih @hearsaysocial #adtech
Stay in touch

Clara Shih, CEO and Founder

             @clarashih



Hearsay Social on social:

             linkedin.com/company/hearsay-social


             facebook.com/hearsaysocial


             @hearsaysocial


@clarashih @hearsaysocial #adtech

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7 Habits of Highly Successful Social Marketers

  • 1. 7 Habits of Highly Successful Social Marketers Clara Shih CEO of Hearsay Social and Author, The Facebook Era @clarashih @hearsaysocial #adtech
  • 2. Who I am 1B+ Social network users Founded software company Hearsay Social to serve “national/local” brands Wrote bestselling book about social media for marketing “ Faceforce kickstarts the social business Created 1st business app movement ” app on Facebook — Forrester Research November 2007 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
  • 3. Tweet this keynote @clarashih @hearsaysocial #adtech @clarashih @hearsaysocial #adtech
  • 4. Welcome to the Social Era 800M+ users! 200M+ users! 130M+ users! 40M+ users! 10M+ users! 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
  • 5. Entering the year of social marketing execution 2009-2010 2011-2012 % of Fortune Global 100 Companies with 65% 73.5%   54% 50% of US companies consider social media a top priority 33% 2010 CMO Survey Forrester Research Source: Burson-Marsteller Communications Group, 2011 @clarashih @hearsaysocial #adtech
  • 6. Where are you on the social media maturity curve? @clarashih @hearsaysocial #adtech
  • 7. Where are you on the social marketing maturity curve? 4. Get Local! 3. Engage! 2. Respond! 1. Monitor! @clarashih @hearsaysocial #adtech
  • 8. 7 Habits of Highly Successful Social Marketers @clarashih @hearsaysocial #adtech
  • 9. Habit 1: Establish home base @clarashih @hearsaysocial #adtech
  • 10. Habit 2: Claim your pages @clarashih @hearsaysocial #adtech
  • 11. Habit 3: Get local to drive sales @clarashih @hearsaysocial #adtech
  • 12. Habit 4: Integrate social media across marketing mix @clarashih @hearsaysocial #adtech
  • 13. Habit 5: Learn and live by the new metrics Clicks SEM EdgeRank Likes CPC SEO Amplification Engagement Rate Rate CPM PageRank CPA Comments Tweets Posts Retweets @clarashih @hearsaysocial #adtech
  • 14. Habit 6: Corral the chaos @clarashih @hearsaysocial #adtech
  • 15. Habit 7: Prepare for the future @clarashih @hearsaysocial #adtech
  • 16. Remember your habits Download slides and read the rest here: blog.hearsaysocial.com @clarashih @hearsaysocial #adtech
  • 17. Thank you Stay in touch Book signing immediately to follow Clara Shih Take escalator up to Level 2 bookstore @clarashih clara@hearsaysocial.com Book signing @clarashih @hearsaysocial #adtech
  • 18. Stay in touch Clara Shih, CEO and Founder @clarashih Hearsay Social on social: linkedin.com/company/hearsay-social facebook.com/hearsaysocial @hearsaysocial @clarashih @hearsaysocial #adtech