How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick
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Guy Kawasaki and Peg Fitzpatrick's session was interrupted by a fire alarm after the seventh point was presented. We promised you ten points to make your social media awesome and so here they are! Thank you for being a fantastic SXSW audience. It was great to meet you all! Get your copy of The Art of Social Media here http://amzn.to/1FdMEF9 More on our website http://artof.social/
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How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and Peg Fitzpatrick
- 4. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain Be valuable
- 8. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain Be valuable • Pass the re-share test
- 9. @GuyKawasaki and @PegFitzpatrick • Inform, assist, or entertain Be valuable • Pass the re-share test • Embrace the NPR model
- 11. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop)
- 12. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop) • Share what’s already popular
- 13. Be clever @GuyKawasaki and @PegFitzpatrick • Piggyback on services (Alltop) • Share what’s already popular • Use Lists, Circles, and Communities
- 15. Be gracious • Share other people’s content @GuyKawasaki and @PegFitzpatrick
- 16. Be gracious • Share other people’s content @GuyKawasaki and @PegFitzpatrick • Give thanks
- 17. Be gracious • Share other people’s content @GuyKawasaki and @PegFitzpatrick • Stay positive or stay silent • Give thanks
- 19. @GuyKawasaki and @PegFitzpatrick Be organized • Use the right tools
- 20. Be organized • Use the right tools @GuyKawasaki and @PegFitzpatrick • Create a calendar
- 21. Be organized • Use the right tools @GuyKawasaki and @PegFitzpatrick • Create a calendar • Be consistent
- 23. Be dramatic • Add visuals to each post @GuyKawasaki and @PegFitzpatrick
- 24. Be dramatic • Add visuals to each post @GuyKawasaki and @PegFitzpatrick • Add text on top of visuals
- 25. Be dramatic • Add visuals to each post @GuyKawasaki and @PegFitzpatrick • Add text on top of visuals • Add user- generated content
- 27. Be optimal • Perfect your avatar @GuyKawasaki and @PegFitzpatrick
- 28. Be optimal • Perfect your avatar @GuyKawasaki and @PegFitzpatrick • Perfect your cover
- 29. Be optimal • Perfect your avatar @GuyKawasaki and @PegFitzpatrick • Perfect your cover • Use optimal visual sizes Twitter 1024 X 512 pixels Instagram 640 x 640 pixels Facebook 940 x 788 pixels Pinterest 735 x 1102 pixels
- 30. Be optimal • Perfect your avatar @GuyKawasaki and @PegFitzpatrick • Perfect your cover • Use optimal visual sizes • Go native
- 32. Be bold • Take a stand @GuyKawasaki and @PegFitzpatrick
- 33. Be bold • Take a stand @GuyKawasaki and @PegFitzpatrick • Show your passions
- 34. Be bold • Take a stand @GuyKawasaki and @PegFitzpatrick • Show your passions • Be topical and timely
- 36. Don’t be clueless • Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick
- 37. Don’t be clueless • Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick • Don’t ask for reshares
- 38. Don’t be clueless • Don’t buy fans and followers @GuyKawasaki and @PegFitzpatrick • Don’t ask for reshares • Don’t abdicate to agencies and interns
- 40. Be active @GuyKawasaki and @PegFitzpatrick • Try stuff
- 41. Be active @GuyKawasaki and @PegFitzpatrick • Try stuff • Repeat your tweets
- 42. Be active • Try stuff @GuyKawasaki and @PegFitzpatrick • Get on Pinterest • Repeat your tweets
- 44. Be curious • Jump on new platforms @GuyKawasaki and @PegFitzpatrick
- 45. Be curious @GuyKawasaki and @PegFitzpatrick • Jump on new platforms • Watch what others do
- 46. Be curious @GuyKawasaki and @PegFitzpatrick • Jump on new platforms • Watch what others do • Go Incognito
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