This is the presentation of the seminar titled Chief Entreprenuerial Orchestrator Business Mastery. The information reveal in this seminar will help real estate investors set up and run a more efficient business.

1. CEO 2.0 Business Mastery Why Your Real Estate Business Is Guaranteed to Fail? … What to Do About it.

2. Elmer’s Job Today! Educate Empower Entertain

3. Problems with Most REI Business First Problem-Technique Driven Business Second Problem- The Lone Ranger Approach Third Problem- What Entities to Use To Grow and Protect Their Assets Effectively & Efficiently

4. #1 Problem with Entrepreneurs #1 Problem with Entrepreneurs is after 18 month no-management –system infrastructure What is Your Challenge?

5. What to do about it? The Three Most Important Segments of Your REI Business Step by Step on How to Start & Run Your REI Business Steps You Must Follow to Build Your “Dream Team” What Entities to Use in Your Business

6. Business System Gary Keller, Owner of Keller Williams Realty, interviewed over 100 investors in the United States for the book “The Millionaire Real Estate Investor”

7. Business System “The Book was such a hit” That Gary Keller decided to make a DVD featuring 2 of the 100 + investors that were interviewed, and Elmer Diaz and our Pasadena, Texas Franchise was selected as one of the two investment companies for the DVD

8. What would it take? Do Know the Definition of Insanity? Change Your Paradigms Persistence

9. 3 Other Profound Business Books E-Myth by Michael Gerber Rich Dad, Poor Dad by Robert Kiyosaki 4- Hours Work Week by Timothy Ferriss

10. 7 Keys to Success in Life Develop the right Y Develop the right Attitude Define your Dreams & Goals Get Smart REI Business Model Networking Wealth Mastery

11. Trial & Error My Story Why ? Is all about Your Vision!

12. Attitude “If you really want to do something in life, you will find the way!” “If you don’t you will find the excuse.”

13. Investor’s Path Career Change Path Part-Time Path Wealth Builders Path

14. What Do You Want To Build? Are You Going to Work “IN” Your Business? Or do You Rather Work “ON” Your business? … That is the key to building a Successful Real Estate Investment Business.

15. The Mentality of the “Wealthy” First and foremost, we have to educate ourselves on the concepts that make you wealthy!

16. Finance 101 Poor Class Mentality (Survival) Middle Class Mentality (Consumption) Wealthy Class Mentality (Net Worth)

17. The poor and the middle class live in a “rat-race” The Poor: Work for a Living-Go from Income to Expenses. Income comes after Taxes Income Expenses

18. The poor and the middle class live in a “rat-race” The Middle class: Work for a Living-Go from Income to Liabilities, then to Expenses- Income comes after Taxes & Assets are Liabilities Income Expenses Assets Liabilities

19. The Wealthy… on the other hand! Work for new assets-Money goes from income to assets, then to Entities Income Expenses Then back to Income. Entities Entities pay Expenses and Liabilities, then whatever left Pays taxes Assets Liabilities

20. BUSINESS MODELS E-MYTH MODEL RICH DAD-POOR DAD MODEL 4 HOUR WORKWEEK MODEL ELMERS CEO BUSINESS MASTERY MODEL

21. What is Your Business Model? Traditional Corporate Structure Team Concept Structure NEW CEO 2.0 VIRTUAL BUSINESS STRUCTURE

22. Welcome to the R2S BUSINESS MODEL Your Road 2 Success, Freedom and Wealth.

23. The core of the business is Real Estate.

24. R 2 S Real Estate Model Reserves Profits Private Note Investor $ $ $ Cash Flow Keepers (Rentals) Cash Flow $$$ + Remodel and Sell Retail $25K + $40K Fix and Sell Retail $10-20K $15K Wholesaling $2 – 10K $10K

25. The outer ring is the area of Business Entrepreneurship Mastering Taxes Mastering Legal Issues Mastering Management

26. Who is the most Important Person in your Business? YOU!!! You are the Chief Executive Officer

27. CEO of You, Inc Minimize Taxes Lawsuits Expenses Cover Assets Build Team Cash-flow & Assets

28. CEO of You, Inc PLAN Develop a Plan Execute Measure ENTITY Asset Protection Tax Minimization VIRTUAL TEAM

29. CEO of You, Inc Manage Your Time (Tasks) Delegate Hire The Right People Manage People

30. Business PlanningandFinancial Analysis Your Company Entity StructuringandOptimization Dream Team Selection and Management

31. CEO of You, Inc. Your Business Plan (Minimize, Cover, Build) Strategic Plan Marketing Plan Financial Plan

32. CEO of You, Inc. Strategic Plan

33. CEO Business Mastery Systematizing Your Business Policies & Procedures Operational Business Plan-Business Operations Outline Executive Summary Mission & Vision History Management Marketing Strategies Financial

34. CEO of You, Inc. Marketing Plan Small Claims Court Business Cards Word of Mouth Flyers Bird Dogs Newspaper ads Postcards Yard Signs Lead Generation $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

35. CEO Business Mastery Marketing Plan Current Market Situation- Marketing Cost Threats an Opportunities Objectives and Issues Marketing Strategies Action Program Controls Pricing Policy-Warranties

36. CEO of You, Inc. Financial Plan (never run out of ROI) Reserves Overhead Investment Private lending Private Placement Institutional Financing

37. R2S Business Mastery-W.B.P. Financial Plan Current Financial Reports and Information Yearly Projected Income Statement a.k.a. P&L Balance Sheet Break Even Analysis Cash Flow Analysis The Financial Future

38. CEO of You, Inc Build Your Dream Team Manage Your Time (Tasks) Delegate Hire The Right People Manage People

39. You Personal Assistant BUY HOLD EXIT Acquisition Specialist Foreman Retail & Leasing Agent

40. What Are You Protecting Against? Over Taxation Probate Costs Nuisance Lawsuits from tenants, buyers, sellers, and people who just want your money The death or incapacitation of you or a partner Fear that could hold you back from making profitable decisions

41. The 3 MostImportant Entities Family Trust (3) (1) Limited Liability Comp (Management.) Flip Family Limited Partnership Long Term-Keepers (2) Land Trust Property

42. Tax Advantages of these Entities (Schd E) (1041) You 1040 Family Trust $50,000-$25,000=$25,000 $25,000 (1065)K-1 $100,000-$50,000=$50,000 Limited Liability Comp (Management.) Flip Family Limited Partnership Long Term-Keepers (1065) K-1 $100,000 Land Trust Property $50,000

43. You must have your game plan in place Money Machine(s) working for you Entities set and running (tax and asset preservation) Personal and business cash reserves