Mobile shopping retail sales in the US are currently $70 Billion worth. Projection: $178 Billion by the end of 2018!

1. E-commerce Trends 2014-2018
Slower Growth But Still a Huge Opportunity

2. Mobile shopping retail sales in the US are currently $70
Billion worth. Projection: $178 Billion by the end of 2018!

3. Retail sales through tablet are expected to tripple in 2018

4. The research shows that nearly half of the smartphone users
have consulted their phones to find store info, such as
location and working hours.
For retailers, a huge opportunity exists in how consumers
use their mobile devices while they’re in the store.

5. The percent of total sales will jump from 2014’s 19% to
2018’s 29%, making E-commerce practically the 1/3 of all
retail sales in general.

6. Keys to E-commerce:
• Internet Marketing
• Automated Data Collection Systems
• Mobile Commerce

7. So what should online retailers focus on?

8. 1. Optimizing the tablet and smarthphone experience
Retailers need to invest in this area or risk chances of the associated revenue and
customer engagement.

9. 2. Connectiong stores with mobile marketing
Using SMS to offer coupons to drive store traffic has met with success in tests by
companies like Staples and Ace Hardware

10. 3. Marketing costumer „must have” services such as inventory
stock availability
A recent study by Hybris found almost three-quarters of shoppers rate inventory visibility
as “critical to their purchase decisions”. Basically, if you don’t have inventory stock
availability, you’re already way out of the game and you should catch up.

11. More Research
Of the 219.4 million internet users in the US ages 14 and
older, eMarketer expects 196.6 million, or 89.6%, to shop
online this year, compared with 163.2 million who will go on
to complete a purchase digitally.
This makes E-commerce a huge opportunity for any given retailer
company with a great mobile site.
MORE
RESEARCH...

12. The same Accenture study found that 72% of respondents
“showroomed,” or bought digitally after seeing a product in a
store. Consumers, then, have merged online and offline into
a single shopping experience.

13. The largest E-commerce growth is reported in China and
India, while the countries such as Germany, France, UK,
USA and such have the slowest growth compared to the
countries where the Internet market is still developing.

14. World According to Ecommerce by Baynote.

15. 2013 Phenomenon:
Consumers who ONLY use mobile devices (smartphones and
tablets) to shop online started to appear.

16. E-commerce teams increasingly understand that they need to
drive sales in a channel-agnostic way.
Scott Falzone, industry director of retail specialty at Google:
“their interest in digital is increasingly focused on driving customers
and shoppers into their store locations as well as continuing to have
a growing ecommerce and mobile commerce presence.”

17. Some E-retail reports (2009-2016)
#1: US social commerce sales of physical goods through online social networks are
projected to grow by 93% per year in the US, reaching $14 billion by 2015. The
report is based on a survey in 2010 by the research and consulting firm Booz & Co,
basically saying that 27% of shoppers are willing to buy through social media.

18. #2: Brazil’s online retail market is expected to increase by a
compound annual growth rate of 17.5% over the next 5 years,
meaning that the online sales will go up to $22 billion in 2016, putting
it on an impressive growth rate, since it was only $7.9 billion worth 4
years ago.

19. #3: A research by the Forrester Research Co. also shows that the online retail
sales in Europe for the last 6 years are constantly growing, but in a slower rate
than Brasil’s online market. It grew from US $112.1 billion in 2010 to $184.6 billion
by 2015, which rounds up to an annual growth rate of 10%. The number of online
shoppers in the 17 European Union nations will grow from 275 million to 303
million by the end of 2015.

20. #4: As of 2014, worldwide retail sales are more than $1 trillion worth,
and are growing at a steady 19.4% annually.

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27. Having questions? Let our specialists answer any of your
inquiries.
Email us at sales@globaldots.com
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