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#Glassdoor
Telling Your Side of the Story:
How to Respond to Negative
Reviews on Glassdoor
#Glassdoor
Webinar Tips for Attendees
• You can connect to audio using
your computer’s microphone and
speakers.
• Or, you ...
#Glassdoor
Featured Speaker
Shay Berry
Senior Marketing Manager
shay.berry@glassdoor.com
Featured Speaker
#Glassdoor
Agenda
#Glassdoor
A FREE Employer Account Can Help
Visit employers.glassdoor.com
#Glassdoor
Reviews on Glassdoor
#Glassdoor
Bad Reviews Are Good for Business!
of consumers trust reviews more
when they see both good and
bad reviews.
95%
#Glassdoor
of Glassdoor members read reviews
before speaking with a company or
person in charge of hiring.
46%
Why Respond...
#Glassdoor
Who Should Respond?
Anyone at your
company who is
in a position to
speak on your
behalf.
EXAMPLES: CEO, HR, PR ...
#Glassdoor
You may want to write your
response in a Word document
first so you can spellcheck and
edit it until you are pl...
#Glassdoor
Your title will appear when
you respond to reviews as
a company representative,
so make sure your title is
corr...
#Glassdoor
How Often Should I Respond?
of job seekers find employer
perspective useful when learning
about jobs and compan...
#Glassdoor
5 Tips to Follow When
Responding to Negative Reviews
#Glassdoor
Tip No. 1: Be Professional
#Glassdoor
Responding to a Negative Review Shows
that You Care
of consumers who experience a quick and
effective brand res...
#Glassdoor
Case Study: Chipotle
#Glassdoor
Tip No. 2: Say Thank You
#Glassdoor
of organizations suffer from a deficit
in recognition according to a recent
Bersin study.
Saying Thank You Show...
#Glassdoor
Case Study: Zillow
Zillow CEO Spencer Rascoff responds
to reviews on behalf of the company.
As a result, four c...
#Glassdoor
Tip No. 3: Address Specific Issues
LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER
#Glassdoor
Nobody Is Perfect
BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY
#Glassdoor
Case Study: 1-800 Contacts
#Glassdoor
Tip No. 4: Be Authentic
#Glassdoor
Set Expectations Up Front by Being
Authentic
of employees say new job realities
differ from expectations set du...
#Glassdoor
Case Study: loanDepot
#Glassdoor
Tip No. 5: Utilize Reviews to Fix Problems
#Glassdoor
Case Study: Lithium Technologies
#Glassdoor
Benefits of Responding to Reviews
#Glassdoor
Shay Berry
shay.berry@glassdoor.com
@GDforEmployers
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How to Respond to Negative Glassdoor Reviews

  1. 1. #Glassdoor Telling Your Side of the Story: How to Respond to Negative Reviews on Glassdoor
  2. 2. #Glassdoor Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
  3. 3. #Glassdoor Featured Speaker Shay Berry Senior Marketing Manager shay.berry@glassdoor.com Featured Speaker
  4. 4. #Glassdoor Agenda
  5. 5. #Glassdoor A FREE Employer Account Can Help Visit employers.glassdoor.com
  6. 6. #Glassdoor Reviews on Glassdoor
  7. 7. #Glassdoor Bad Reviews Are Good for Business! of consumers trust reviews more when they see both good and bad reviews. 95%
  8. 8. #Glassdoor of Glassdoor members read reviews before speaking with a company or person in charge of hiring. 46% Why Respond to a Negative Review?
  9. 9. #Glassdoor Who Should Respond? Anyone at your company who is in a position to speak on your behalf. EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS
  10. 10. #Glassdoor You may want to write your response in a Word document first so you can spellcheck and edit it until you are pleased with the final product. Before You Respond
  11. 11. #Glassdoor Your title will appear when you respond to reviews as a company representative, so make sure your title is correct in the Employer Center. Before You Respond
  12. 12. #Glassdoor How Often Should I Respond? of job seekers find employer perspective useful when learning about jobs and companies 90% RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES
  13. 13. #Glassdoor 5 Tips to Follow When Responding to Negative Reviews
  14. 14. #Glassdoor Tip No. 1: Be Professional
  15. 15. #Glassdoor Responding to a Negative Review Shows that You Care of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others. 71%
  16. 16. #Glassdoor Case Study: Chipotle
  17. 17. #Glassdoor Tip No. 2: Say Thank You
  18. 18. #Glassdoor of organizations suffer from a deficit in recognition according to a recent Bersin study. Saying Thank You Shows You Are Listening 83%
  19. 19. #Glassdoor Case Study: Zillow Zillow CEO Spencer Rascoff responds to reviews on behalf of the company. As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer.
  20. 20. #Glassdoor Tip No. 3: Address Specific Issues LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER
  21. 21. #Glassdoor Nobody Is Perfect BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY
  22. 22. #Glassdoor Case Study: 1-800 Contacts
  23. 23. #Glassdoor Tip No. 4: Be Authentic
  24. 24. #Glassdoor Set Expectations Up Front by Being Authentic of employees say new job realities differ from expectations set during the interview process. 61%
  25. 25. #Glassdoor Case Study: loanDepot
  26. 26. #Glassdoor Tip No. 5: Utilize Reviews to Fix Problems
  27. 27. #Glassdoor Case Study: Lithium Technologies
  28. 28. #Glassdoor Benefits of Responding to Reviews
  29. 29. #Glassdoor Shay Berry shay.berry@glassdoor.com @GDforEmployers
  • ToGiveAway

    May. 11, 2016
  • ShannonPoppe

    Mar. 31, 2016

Don't fear bad reviews! Learn more: http://gldr.co/FearReview

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