Hear best practices for analyzing and leveraging your Glassdoor data. Cody Loveland, Social Media Strategist at KF Futurestep and Global Talent Acquisition RPO at Alcon Chris Miller, Enterprise Account Executive at Glassdoor

1. © Glassdoor, Inc. 2016
How to Leverage Glassdoor Analytics
Glassdoor is a registered trademark of Glassdoor Inc.

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• Audio is streaming over the web.
• Your speakers should be turned "
on and turned up.
• All lines are muted to avoid
background noise.
• You can submit questions using "
the Q&A tab in the lower left corner
of your window.
"
Webinar Tips for Attendees

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Featured Speakers
Cody Loveland
Social Media Strategist at KF Futurestep,"
Global Talent Acquisition RPO at Alcon
Chris Miller
Enterprise Account Executive
at Glassdoor

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agenda
why metrics matter
understanding your Glassdoor data
conversation spotlight: Alcon
what you can do today
Q&A

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Inavero, 2015Retailing Today, 2013

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Glassdoor User Survey, 2014

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Listen
Measure
Iterate
++

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Understanding Your!
Glassdoor Data

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Benefits of Understanding Your Glassdoor Data
Define Your Candidates and Followers
Compare Hiring Processes
Analyze Interview Feedback
Spot Review Trends
Company Ratings/Updates

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How to Leverage Analytics
Employee Sentiment vs. Competitors*
*only available in certain packages
Brand Awareness vs. Competitors*
Rating Trends vs. Competitors*
Employee and Candidate Rating Trends
Candidate demographics

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Profile Traffic

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Define Your Candidates and Followers
Who are they?
Where are they located?
Top Job Titles
1. Software Engineer
2. Account Executive
3. Sales Representative
4. Business Development Representative
5. Senior Software Engineer
Top Locations
1. San Francisco, CA
2. Chicago, IL
3. San Jose, CA
4. New York, NY
5. Toronto, Canada
Their Demographics

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Compare Hiring Processes
What are they saying about your"
interview experience?
Who are the candidates you’re"
winning and losing?
Interview Review Highlights
Acceptance Rate

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Interview Feedback
A B C D

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Spot Review Trends

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Company Updates and Ratings
Rating Trends
Measure current and former
employee rating trends over time
Company Updates
Measure engagement and leverage
data to determine what content
works best for your audience

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It Does Matter Which Way You Go
Alice: Would you tell me, please, which way I ought to go
from here?
The Cheshire Cat: That depends a good deal on where you
want to get to.
Alice: I don't much care where.
The Cheshire Cat: Then it doesn't much matter which way
you go.

21. © Glassdoor, Inc. 2016
Strategic Why & How Questions
• Why do we want to use Glassdoor?
• Why do employees leave good/bad reviews on Glassdoor?
• Why do/don’t we respond to reviews on Glassdoor?
• How will using Glassdoor meet our objectives?
• How can we share information from Glassdoor to bring about
organizational change?
• How can we become a more engaged employer?

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Overall Strategy
Watch
Listen
Learn

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This Is Who We Are

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Set a Goal: Becoming an Engaged Employer

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Using Our Data
• State of the Union Monthly
Report
• High level, Easy to
understand, Visual, Tell a
story, Share reviews
• Monthly report sent to the
Director of TA, VP TMOD,
SVP of HR, & others
• At least use the PDF

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Feedback Is Your Friend
• Improved our overall rating
• Reengaging employees using
real people & quotes
• Invite new hires to review the
interview process during
onboarding
• Invitation to review company
in 30/60/90 plan

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What You Can Do Today

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Access Your Employer Center

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Lean on Interview Feedback to Refine Processes

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Reviews, Reviews, Reviews

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Get Leadership Engaged
Provide employee sentiment analysis. Glassdoor Word Clouds "
allow you to easily show executives the top-level sentiments found in "
your reviews.
Provide data. When a CEO sees a low satisfaction rating or the number "
of visits to the Glassdoor page, they’re bound to take action.
Involve your CEO in Glassdoor. It may be worthwhile to ask the CEO "
to read and respond to Glassdoor reviews — it helps them keep their "
finger on the pulse of employee sentiment.

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Key Takeaways

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Key Takeaways
Take the time to watch, learn and listen
Pay attention to what the data is telling you
Use your findings to effect change
1
2
3

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Cody Loveland
Social Media Strategist at KF Futurestep,"
Global Talent Acquisition RPO at Alcon
@CodyBLoveland
Chris Miller
Enterprise Account Executive
at Glassdoor

35. © Glassdoor, Inc. 2016