During the webinar Jamie will share the insider tips and techniques on how to get the most from online video. You’ll learn how to combine online video with marketing automation to convert more prospects into customers – and get the best marketing ROI.
8. Agenda
• Video marketing insights
• Marketing automation
insights
• Video marketing tips and
techniques
9. Agenda
• Video marketing insights
• Marketing automation
insights
• Video marketing tips and
techniques
• Marketing automation
tips and techniques
10. Agenda
• Video marketing insights
• Marketing automation
insights
• Video marketing tips and
techniques
• Marketing automation
tips and techniques
• A powerful combination
11. Agenda
• Video marketing insights
• Marketing automation
insights
• Video marketing tips and
techniques
• Marketing automation
tips and techniques
• A powerful combination
• Key things to remember
20. Video Marketing Insights
56% of videos published in
the last year are less than 2
minutes long.
56%
85%
According to one study, 85% of
businesses have staff that
produces videos in-house.
23. Video Marketing Insights
Videos under 90 seconds
see an average retention
rate of 53%.
53%
37%
The average video retains
37% of viewers all the
way until the end.
30. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
Facts and Figures
Source: EmailMonday.com
31. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
51%
Facts and Figures
Source: EmailMonday.com
32. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
61%51%
Facts and Figures
Source: EmailMonday.com
33. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
89%61%51%
Facts and Figures
Source: EmailMonday.com
34. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
89%61%51%
Facts and Figures
B2B OR B2C
Source: EmailMonday.com
35. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing
automation
started out as a
B2B lead
generation tool
but has since
evolved into a
tool used by both
B2B and B2C
companies.
B2B OR B2C
Source: EmailMonday.com
36. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing
automation
started out as a
B2B lead
generation tool
but has since
evolved into a
tool used by both
B2B and B2C
companies.
B2B OR B2C
Source: EmailMonday.com
37. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing
automation
started out as a
B2B lead
generation tool
but has since
evolved into a
tool used by both
B2B and B2C
companies.
B2B OR B2C LONG TERM GOALS
Source: EmailMonday.com
38. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing
automation
started out as a
B2B lead
generation tool
but has since
evolved into a
tool used by both
B2B and B2C
companies.
B2B OR B2C
8% of those
using marketing
automation
reported an
increase in
revenues within 6
months. 40% saw
increase after 2
years.
LONG TERM GOALS
Source: EmailMonday.com
39. Marketing Automation Insights
SAY IT’S “VERY” OR
“SOMEWHAT” SUCCESSFUL
SAY LEAD GENERATION IS
THE #1 GOAL
OF BUSINESSES USE
MARKETING AUTOMATION
89%61%51%
Facts and Figures
Marketing
automation
started out as a
B2B lead
generation tool
but has since
evolved into a
tool used by both
B2B and B2C
companies.
B2B OR B2C
8% of those
using marketing
automation
reported an
increase in
revenues within 6
months. 40% saw
increase after 2
years.
LONG TERM GOALS
Source: EmailMonday.com
41. 53
53% of those using Marketing Automation see higher conversion
rates from initial response to MQL.
Marketing Automation Insights
Source: EmailMonday.com
42. 53
53% of those using Marketing Automation see higher conversion
rates from initial response to MQL.
63
63% of those companies using marketing automation are
outgrowing their competitors.
Marketing Automation Insights
Source: EmailMonday.com
43. 53
53% of those using Marketing Automation see higher conversion
rates from initial response to MQL.
63
63% of those companies using marketing automation are
outgrowing their competitors.
67
67% of B2B marketers say they see at least a 10% increase in
sales opportunities (with 15% seeing a 30% increase).
Marketing Automation Insights
Source: EmailMonday.com
62. Marketing Automation Overview
• Software that helps you automate and
optimize some of the tasks traditionally
associated with email marketing.
63. Marketing Automation Overview
• Software that helps you automate and
optimize some of the tasks traditionally
associated with email marketing.
• It can help save time, and it can help
you improve your results.
64. Marketing Automation Overview
• Software that helps you automate and
optimize some of the tasks traditionally
associated with email marketing.
• It can help save time, and it can help
you improve your results.
• The most robust marketing automation
platforms include landing page
builders, webinar functionality, and
CRM tools.
103. Key Points to Remember
• 1 + 1 = 3: Recognize that video is great;
marketing automation is great; and that
the two combined are awesome.
104. Key Points to Remember
• 1 + 1 = 3: Recognize that video is great;
marketing automation is great; and that
the two combined are awesome.
• Don’t be Intimidated: Despite what you
might think, it’s really hard to break
technology.
105. Key Points to Remember
• 1 + 1 = 3: Recognize that video is great;
marketing automation is great; and that
the two combined are awesome.
• Don’t be Intimidated: Despite what you
might think, it’s really hard to break
technology.
• Get Ahead of Your Competition: Your
competitors are still scratching their
heads about this stuff. It’s your chance
to pull out ahead of them.