Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
6. Finding Answers
• How does my email marketing stack
up against the competition?
• Are we missing out on opportunities
for growth?
• Which high-impact areas should we
focus this year?
19. –Christian Ricci, Chia Monkey
“Web personalisation is a strategy, a marketing
tool, and an art.
It brings focus to your message and delivers an
experience that is customer-oriented and
relevant.”
20. Personalise on any of these
Remember! Email is the easiest channel to personalise!
23. What is your success
metric?
Subject Line Opened Clicked Converted
Win the pampering prize
of a lifetime worth
$10,000
38,91% 9,35% 6,74%
Win spa breaks, a
personal shopper and
more worth $10,000 35,76% 11,03% 9,19%
Win a pampered new you
worth $10,000 38,01% 15,45% 10,67%
Win a trip to Champneys
and more worth $10,000
with Veet 33,23% 16,76% 11,01%
24. and here’s another….
• Version A: Your Opinion Counts – Win a Fiji Hand Tote
• Version B: Take the 5 Minute Fiji Survey – Win $50.
Winner: Version B with 25.3% more clickthroughs
Version A however had 12.3% higher open rate
38. 6: Give your subscription the
prominence it deserves
39. Moving the form
to above the fold
•30% lift in Website Email
Conversion Rate
•Revenue generated from new
visitors to the site didn’t
decrease - it increased.
Source: Alchemy Worx
41. 6 tips for email success in 2016
1.Personalize your way to success
2.Ensure you measure the correct metric
3.Think CURVE when crafting your subject
line
4.Think of every email as being a survey
5.Embrace the holistic approach
6.Give your subscription the prominence it
deserves
42. Kath Pay
Founder & CEO
Holistic Email Marketing
kath@holisticemail.com
twitter.com/kathpay
linkedin.com/in/kathpay
Michal
Leszczynski
Content Marketing Manager
mleszczynski@getresponse.com
twitter.com/mrleszczynski