Singapore: Star form the east Singapore was ranked 3th as destination city by more than 107 million people of the global workforce in 2011. To compare, Singapore was ranked 6th in 2009. By far Singapore is the most popular Asian city to work (Shanghai ranked 11th). Results show that the labor force from the West is less than average interested to work in Singapore. A reasonable explanation is preference of the city’s New York and London. In the West is less focus on Singapore.

2. Geographic perspective of Singapore

3. Global ranking destination city Singapore
Singapore was ranked 3th as destination city by more
than 107 million people of the global workforce in 2011.
To compare, Singapore was ranked 6th in 2009.
By far Singapore is the most popular Asian city
to work (Shanghai ranked 11th).
London and New York are number 1 and 2, but
Singapore is closing in. In 2011, the gap with New York
was ‘only’ 40 million people. It is reasonable to expect
that Singapore will become more popular than
New York within the next few years.
Source: Global Talent Mobility Survey 2011

4. Ranking global attractiveness Singapore
Singapore is ranked 7th most popular country
to work and live in 2011. This represents more
than 645 million people of the global workforce.
Since 2009 (11th), a great increase in popularity
is apparent.
When looking at Asia, Singapore is most preferred
followed by Malaysia (14th) and China (17th).
Source: Global Talent Mobility Survey 2011

5. Global labor competition for Singapore
Labor
Comparing on the volume of the
potential labor market, London and
New York are the biggest competitors
of Singapore as they are most
popular in the world.
Region
Looking at regional competition,
other large Asian cities as Bangkok,
Kuala Lumpur, and Seoul receive
a high ranking.
Industry
Sydney and Dubai are most likely
to be considered next to Singapore
because of their financial and ICT
industries. Also, the geographic
location of Sydney makes it a direct
competitor.
Source: Global Talent Mobility Survey 2011

6. Not attractive for the west
The majority of the potential workforce for the city Singapore lives in India (34%) and China (30%),
followed bij Indonesia (22%). Indonesian people rate Singapore 4 times more popular than the
global average.
Results show that the labor
force from the West is less than
average interested to work
in Singapore. A reasonable
explanation is preference
of the city’s New York
and London.
In the West is less focus
on Singapore.
Source: Global Talent Mobility Survey 2011

7. Singapore has a powerfull economy. From 2007 untill 2012, the average growth rate of
the Gross Domestic Product was 6%. Furthermore …
• The only Asian country with a triple A rating (Standard & Poor’s)
• One of the least corrupt countries in the world
• Depends heavily on export, particulary in IT, pharmaceuticals, and financial services
• Attracted major investments in pharmaceutical and medical technology production
• Ambition to become Southeast Asia’s financial and high-tech hub
Singapore is the place to be for starting an international career in the East, partly due to the
presence of large multinationals. The majority of the potential workforce is located in Asia.
The challenge for the coming years is to target the labor force in the West.
Source: World fact book CIA, 2012

8. The Global Talent Barometer
• Global online research
• Partner: The Network
• 2011, 3 th version
• Research already conducted in 2006 - 2009,
parts comparable
• Global labor mobility
• In 66 countries
• With data on more than 100 cities
• With data on more than 125 companies
• With 162.495 interviewees
• In 26 languages
• Clients: Philips, Logica, ADP, Alexander Mann,
Tom Tom, Maersk, Friesland Campina, ASML,
USG, Manpower and more

9. Characteristics potentials for Singapore
Source: Global Talent Mobility Survey 2011

10. Top-10 relocation information
Potentials for Singapore want to obtain 20%
more information from their potential foreign
employer than the global average. Especially
information about standard of living and
accommodation are important.
Although they are interested in working
abroad, it appears that there is uncertainty
about such a decision. Potentials are young
and the new environment one is confronted
with when choosing a foreign employer is
unknown and unfamiliar. Companies should
therefore provide a large amount of
information for potential employees.
Source: Global Talent Mobility Survey 2011

11. Mobility drivers to Singapore
Country Value Drivers (CVD)
The most important drivers for
Singapore’s potential workforce are:
• The opportunity to broaden experience
• Better career opportunities
Compared to the global average, those
interested in Singapore are more eager
to start an international career.
A bad economic situation in the own
country and already having family
abroad both have little influence as
drivers for the potential workforce.
Also, they are ranked lower than the
global average did.
Source: Global Talent Mobility Survey 2011

12. Employers of interest
Focusing on the top 3 employer brands,
these are in the field of ICT and in line with
the current occupational area of the global
potential for Singapore.
Banking is also a common area. The first
financial organization, HSBC, is found on
the 12th place of preferred employers. In
order to attract the global workforce, Singapore
should highlight the ICT and Banking industries.
Interesting is the company ranked 7th.
Although the amount of people with a
Pharmaceutical background is small compared
to the global average, Pfizer is 2 times more
popular for the potential labor force.
Source: Global Talent Mobility Survey 2011

13. Working abroad
Singapore has a strong international
appeal to potentials. The majority is willing
to stay abroad for a longer period. 34
percent indicated 3 to 5 years, 39 percent
even more than 5 years.
When asked what kind of contract
Singapore’s workforce is willing to accept
with an employer abroad, three-quarters
prefers a fixed contract.
Source: Global Talent Mobility Survey 2011

14. The global workforce and Singapore
• Singapore is very popular, both as a country and as a city to work. Ranked 3th as
destination city, it is closing in on New York and London.
• Singapore is mainly interesting for the Asian workforce. The challenge is to connect the West.
In order to do so, Singapore should become more visibile on the Western labor market and
actively engage potentials.
• Those that prefer Singapore want to work abroad for a longer period. Because of this new and
unknown experience, they want to have access to a large amount of relocation information
(e.g., accommodation).
• More than average, ICT is the most common current occupational area and Google, Microsoft
and IBM are ranked as top employers. Furthermore, Financial/Banking/Insurance is often
mentioned as an industry and occupational area. Because the ICT and Banking industries
are large in Singapore, this should be emphasized when targeting the global labor force.
• While Singapore wants to grow in pharmaceutical and medical technology production, the
majority of potentials have a Banking or ICT background. In order to attract the necessary
people, Singapore should approach specific target groups.

15. Make and have your own detailled global
recruitment analyses
Wanting to know more about Global Talent Barometer and Global
Recruitment Intelligence, please connect/contact with Geert-Jan
Waasdorp, Intelligence Group
http://www.intelligence-group/nl/en
http://www.globaltalentbarometer.com
Geert-Jan Waasdorp
Global Recruitment Intelligence Consultant
Founder of Intelligence Group
Geert-Jan@intelligence-group.nl
http://nl.linkedin.com/in/waasdorp
@waasdorpigi
More information about the data, look at:
http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf

16. Countries we all know about:
• Algeria • Hungary • Romania
• Australia • India • Russia
• Austria • Indonesia • Saudi Arabia
• Bahrain • Ireland • Serbia
• Belarus • Israel • Singapore
• Belgium • Italy • Slovenia
• Bosnia • Ivory Coast • South Africa
• Brazil • Jordan • Spain
• Bulgaria • Kazakhstan • Sweden
• Cameroon • Kenya • Switzerland
• Canada • Kuwait • Tunisia
• China • Latvia • Ukraine
• Croatia • Lebanon • United Arab Emirates
• Czech Republic • Lithuania • United Kingdom
• Denmark • Luxemburg • USA
• East Africa • Malaysia
• Egypt • Morocco And much more…
• El Salvador • Nigeria
• Estonia • Norway
• Finland • Oman
• France • Panama
• Germany • Philippines
• Ghana • Poland
• Greece • Portugal
• Guatemala • Qatar

17. Cities we all know about:
• Abu Dhabi • Cologne • Kuala Lumpur • Nice • Sofia
• Adelaide • Copenhagen • Las Vegas • Ontario • Stavanger
• Amsterdam • Dallas • Lausanne • Oslo • Stokholm
• Antwerp • Doha • Lisbon • Ottawa • Stuttgart
• Athens • Dresden • Liverpool • Paris • Sydney
• Atlanta • Dubai • Ljubljana • Peking • Taipei
• Auckland • Dublin • London • Perth • Tel Aviv
• Bangkok • Düsseldorf • Los Angeles • Prague • Tokyo
• Barcelona • Edinburgh • Luanda • Quebec • Toronto
• Basel • Estocolmo • Luxemburg • Riga • Toulouse
• Beijing • Florence • Lyon • Rio de Janeiro • Turin
• Bergen • Frankfurt • Madrid • Rome • Valencia
• Berlin • Geneva • Málaga • Rotterdam • Vancouver
• Bern • Glasgow • Manchester • Salzburg • Vantaa
• Birmingham • Gothenburg • Manila • San Diego • Venice
• Bordeaux • Graz • Marseilles • San Francisco • Vienna
• Boston • Hamburg • Melbourne • San José • Vilnius
• Brisbane • Helsinki • Miami • San José de Costa Rica • Warsaw
• Brussels • HongKong • Milan • San Salvador • Washington DC
• Budapest • Houston • Minhen • Santiago • Wellington
• Buenos Aires • Istanbul • Monaco • São Paulo • Zagreb
• Caïro • Jakarta • Montreal • Seattle • Zürich
• Calgary • Jeddah • Moscow • Seoul
• Canberra • Johannesburg • Mumbai • Shanghai And much more…
• CapeTown • Kiev • Munich • Singapore
• Chicago • Kraków • New York • Sint Petersburg

18. Companies we all know about:
• GE • Deloitte • Lufthansa • Telefónica
• ABB • Deutsche Bank • Maersk • Texas Instruments
• Accenture • DHL • McKinsey • Total
• Adidas • EADS Airbus • Mercedes • Toyota
• Alstom • Ericsson • Merck • UBS
• Amazon • Ernst & Young • Microsoft • UN
• Apple • Exxon • Nestle • Unilever
• AT&T • Facebook • Nike • Vodafone
• Audi • Ford • Nokia • Volkswagen AG
• BASF • Gazprom • Novartis • Volvo
• Bayer • General Motors • Oracle • Walmart
• BBC • Goldman Sachs • Orange • Yahoo
• Blizzard Entertainment • Google • P&G
• BMW • Halliburton • Pfizer And much more…
• Boeing • Heineken • Philips
• Bosch • Henkel • Porsche
• BP • Hilton • PwC
• Chevron • HP • Roche
• Cisco • HSBC • Samsung
• Citigroup • IBM • SAP
• Coca Cola • Ikea • Schlumberger
• Credit Suisse Group • Intel • Shell
• Daimler • JP Morgan • Siemens
• Danone • KPMG • Sony
• Dell • Loreal • Starbucks