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IS YOUR ORGANIZATION
READY FOR
TRANSFORMATION?
CRAFT YOUR INNOVATION CHARTER
Google the terms “business transformation”
and “digital transformation”
and watch a sea of content rush forward.
Everyone from Gartner to Forbes has
recommendations, research and
reports on:
what to do for a successful transformation
how to avoid transformation pitfalls
who is doing what, when, and why
It is a tsumani-like
wave of information
but what does transformation really mean
and, more specifically, what does transformation
mean for your business?
The rush to incorporate new technologies won’t
serve your business well unless you have:
a well-defined mission statement with
a solid business case
BEFORE you begin.
Business transformation is not a roadmap
that your business will follow, step by
step, milestone after milestone, until you
reach a destination or end-goal called
“digital transformation.”
A FINAL DESTINTION DOES NOT EXIST
Transformation is more like an on-going charter.
You set out with well-reasoned and well-supported
intentions (like a strong business case & buy-in from the C-suite)
for your business to venture into the future.
The unexpected WILL occur!
But your business WILL learn from the unexpected.
It may change course or take a route you might
not have anticipated, but the transformation
mission will remain a solid mandate and act as a
golden compass to steer the ship.
We have helped dozens of clients from every sector of
industry embark on their transformation journey.
Each one is different.
Here are six guidelines for crafting
your charter for business transformation:
Define what transformation means to your
enterprise, AND to your customer.
1
Have a look at some of the many ways we
have seen businesses articulate the
mission of their transformation:
Enable the technology to move
at the speed of business
Take the vision of the executive
team and make it applicable
with technology
Learn how to adopt technology
quickly in order to quickly pivot
to customer needs
Leverage data analytics to
enable business intelligence to
chart a business course
Those definitions of transformation are not
mutually exclusive, and there can be many more.
But every business MUST ask:
How will our transformation serve our customer?
Who is our customer?
What does our customer need?
Transformation demands a
customer-centric approach.
In today’s digital world, there is a new
generation of customer with new
requirements and new expectations.
A few years ago, nobody conducted mobile
banking on a Saturday night.
Here’s One Example:
But now…….that is the norm.
You must provide services 24/7.
Because any downtime = lost business
And lost customers
Ask: What do you need to
provide for your customer?
That is where your business must go.
Your charter begins there.
Another question to ask when defining your
transformation charter:
Are you going to be able to adopt
and sustain change?
In other words:
Is your scope too broad and too
much to handle at once?
If the answer is YES
Consider starting your transformation
with a smaller bite than your
transformation appetite desires.
Align IT and business.
2
CUSTOMER DEMANDS ARE CHANGING
You need to be able to adjust for that.
Does your executive team include
consideration of customer needs
in their business strategy?
Is the business aligned with IT?
Let’s say your executive mandate is to
provide cloud services in rapid fashion.
FOR EXAMPLE:
You may build a team based on
the Cloud Center of Excellence (CCOE)
BUT - it won’t really matter if its public,
private, or hybrid cloud.
What matters?
That IT is taking the vision of the executive
team and realizing it with technology.
Your business transformation MUST be
aligned with the directives of the business
to realize proper business outcomes.
This is why iteration is so
important to transformation.
Many companies request a 36-month roadmap to their transformation.
That is NOT
a reasonable expectation.
How will these technologies
develop three years from now
and impact your business?
There are so many unknowns
when you embark on a transformation.
You need to be able to respond to what you
find during that transformation, rather than
stick to a plan set in stone.
A large foundation of your mandate
will be to constantly re-align the transformation
with the desired business goals, even as the
technology changes over time.
Laser-focus on one thing
you do really well.
3
Many specialized businesses today
have exposed a chink in the armor of big
companies that provide so many services
A specialized business is laser-focused
on providing one service and doing it really
well — even better — than anyone else.
We have witnessed the
consumer moving away from buying
services from a single conglomerate.
No longer
is the big cable company
contract the standard
Now we engage:
Netflix
Hulu
Or
Amazon Prime
Why?
Because they specialize in their markets
AND
They provide better service
than the large corporations.
Consumers can now choose
the services they want
Individualize their choices
AND Engage strategically
With the businesses that do it BEST
Your company
may want to follow this lead, define a
niche & settle in for market dominance.
Lead with a Tiger Team—
and make it a brilliant one.
4
Business transformation
requires TWO things:
Smart People
Empowering smart
people to make
decisions.
This doesn’t mean:
Gathering every smart person in your
enterprise into one room to undertake
a business transformation.
You would most likely undertake a
giant mess of differing opinions.
Instead? Select a
Tiger Team of Excellence
To engage in a broader conversation
that requires the cooperation of organizational
units across the entire enterprise.
This Tiger Team should consist of
one or two experts from each group:
Development Infrastructure Business
Procurement Operations Security
Also known as a “pizza team”
A team small enough to be fed with two pizzas.
The Tiger Team must be empowered to
make decisions without the interference
of bureaucracy or siloed concerns.
Start with a smaller iteration
Then experiment, fail fast, see what
works, what doesn’t work, and then
scale up projects from there.
This represents a new kind of leadership
based on trusting the brilliant people in your
enterprise to make decisions and innovate.
Entrust your Tiger Team
to become the change agents
steering your transformation.
Steve Jobs said it best:
It doesn't make sense to hire smart people
and tell them what to do; we hire smart people
so they can tell us what to do.
Innovation is the key driver of
transformation and, to
innovate, you must allow for
iteration and failure.
5
You’ve probably heard it many
times: “Fail fast and fail better”
But perhaps the very co-existence of the
words “failure” and “business transformation”
in the same sentence gives you hives.
Most likely you will need
an enterprise-wide change in mindset
for your business transformation to succeed.
Technology has hit warp speed
compared to just five years ago.
An initiative that in the past may have
taken several months to stand up can
now take only days or even hours.
This means that you can
fail at smaller levels.
Instead of an enormous investment in time and
budget allocation (and enormous risk to boot), your
Tiger Team could test a hypothesis, and if it
works, great; if not, try something else, re-iterate.
When the initiative is scaled back,
so too is the time and investment.
An experiment may only cost a week of time and a
minimal check to a cloud provider. Instead of a
catastrophic failure costing precious lost time, millions
of dollars, and perhaps even the business itself.
FAIL FAST AND FAIL BETTER
The idea that trial and error is the best way to
learn. Failure, then, does not cue the ultimate sad
trombone and the end of a project; failure is
merely one step on the way to larger success.
This thinking will require a cultural
change throughout your organization
BUT that change begins with instilling the new
mindset within your brilliant Tiger Team.
Your change agents
must understand and believe that it is
ok to fail because they can recover fast
and try again, rinse and repeat.
Build in security
and privacy.
6
Your business and your brand
must be built on trust
Not only trust that your business offers the
best service, but that your business protects
its customers and data.
One of the major tenets of EU GDPR,
implemented in May 2018, is the individual’s
“right to be forgotten,” representing a landmark
change in the global data protection space.
Although legal regulations apply to the EU
The message for businesses everywhere is clear:
Protect your data, or pay a steep price.
More specifically, protect the sensitive data
you collect from customers.
Security and privacy
are hotbed issues today, calling into
question the collecting and sharing of customer
data, and also the selling and profiting from it.
Protecting privacy and security
is a business requirement and must
be built into any transformation charter. Not
created as an after-thought.
Remember:
Include a brilliant mind from your security
team on your Tiger Team. The future of your
business and your brand depends on it.
Conclusion:
Seek Guidance with Your Business Transformation
Do you still feel
your enterprise is in uncharted waters
with business transformation?
WE CAN HELP
Seek an experienced and expert
partner to navigate your success today.
https://www.forbes.com/sites/louiscolumbus/2018/04/22/the-state-of-digital-business-
transformation-2018/#787a8a275883
https://www.cio.com/article/3199030/analytics/what-is-digital-transformation.html
https://resources.idg.com/download/white-paper/2018-digital-business
https://futurumresearch.com/key-stats-2018-digital-transformation-index/
https://futurumresearch.com/futurum-2018-digital-transformation-index/
https://www.gartner.com/newsroom/id/3873663
https://www.informationweek.com/strategic-cio/when-digital-transformation-becomes-digital-
disappointment/a/d-id/1331747
https://www.jabil.com/insights/blog-main/how-are-digital-transformation-strategies-
changing.html
http://www.advance2000.com/digital-transformation-statistics-for-business/
Resources:

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