Every Saturday over the first four weeks of college football season, Field Agent went on-location with a handful of tailgating parties. Our purpose was, and will be throughout the season, to determine the brands and products fans purchase for tailgating parties. Here’s a glance at the 1st Quarter scoreboard. Check the Field Agent blog throughout football season as we update results to ultimately determine which brands and products are winning tailgaters. http://blog.fieldagent.net/

1. winning brands
During Football Tailgating
1st
QTR
TOP BEER brands
COORS LIGHT
50%
Bud Light
38%
Miller Lite
23%
– Of those (87%) serving beer at their tailgating party
– 52 popular beer brands presented
TOP liquor brands
bacardi rum jack daniels
whiskey 4-way tie
50% 38% 14%
– Of those (47%) serving liquor at their tailgating party
– 27 popular liquor brands presented
Coca-Cola
70%
Dr. Pepper
30%
2-way tie
pepsi / sprite
19%
TOP Soft drink brands
– Of those (90%) serving soft drinks at their tailgating party
– 28 popular soft drink brands presented
DORITOS
48%
LAYS
45%
TOSTITOS
45%
TOP salty snack brands
– Of those (97%) serving chips/salty snacks at their tailgating party
– 15 popular chip/salty snack brands presented
HAMBURGER
54%
CHICKEN
38%
HOT DOGS
38%
TOP MEAT / MAIN DISHES
– Of those (87%) serving meat/meat-based foods at their tailgating party
– 16 meats/meat-based foods presented
KETCHUP
81%
MUSTARD
81% 37%
TOP CONDIMENTS
– Of those (90%) serving condiments/sauces at their tailgating party
– 7 condiments/sauces presented
2-way tie
MAYO / SALSA
WALMART
48%
KROGER
31% 31%
TOP RETAILERS
– Of those (93%) who purchased tailgating supplies from a store
– 27 stores presented
SAM’S CLUB
The 1st Quarter results above were obtained by surveying attendees of 30 different
tailgating parties at 30 different game day venues across the country. Percentages
demonstrate the proportion of tailgating parties serving the specified brand/product.
Check the Field Agent blog throughout the college football season as we update
results and, ultimately, determine which brands and products are winning tailgaters.
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