1. Social Entrepreneurship 101:
An Introduction

2. Fajar Anugerah - Social Enterprise
Afficionado
Senior Partner Kinara Indonesia
Managing Director Indonesia Berbakti
Former Senior Program Manager BC
Former Program Manager GEPI
Former Project Manager SWITCH-Asia

3. If Social Enterprise is a creature/object…be it real
one or fictional…how would it look like to you?

4. A social enterprise is
!
an organization that applies commercial
strategies to maximize improvements in
human & environmental well-being, rather
than maximizing profits for external
shareholders.
Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise:
Theory and Practice, London: Sage Publications.

5. Entrepreneurship = Impact
Don’t tell me what you invented. Tell
me about who you changed.
Seth Godin

6. Supporting
an individual
Supporting
a family/community
Hierarchy of Impact
Changing policy & practice
Changing attitudes and norms
High
Low
Certainty
Reach
of
Intervention
outcome
High
Low
Source: It Ain't What You Give, It's the Way That You Give It: Making Charitable Donations That Get Results - Caroline Fiennes

7. Social Entrepreneurs
Around the World
Anita Roddick’s
Body Shop
Jamie Oliver’s
School Dinners
Nicholas Negroponte’s
One Child One Laptop

8. “Never doubt that a
small group of
thoughtful, committed
people can change the
world. Indeed, it is the
only thing that ever
has."
Margaret Mead

9. Social enterprises can be structured
as a for-profit or non-profit, and may
take the form of:
-a co-operative
-mutual organization
-a disregarded entity
-a social business
-a charity organization
Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise:
Theory and Practice, London: Sage Publications.

10. The Different Business Models
Social/Environmental
Solution
Revenue Generation
Activities
The 2 Sides Model

11. The Different Business Models
Social/
Environmental
Solution
Revenue Generation
Activities
The Overlapping Model

12. The Different Business Models
Revenue Generation
Activities
Social/Environmental
Solution
The Hybrid Model

13. In 2003,
Onte
developed
JAUH
(Jaringan
Untuk
Hutan)
Onte, Koperasi Hutan Jaya Lestari
JAUH connects
the traditional
and international
market, and
facilitates the
certification of
the ‘SmartWood’
label
One year after the
first pilot, each
member of the
cooperative
received approx.
US$160 /m3 of
timber sold in three
months

14. Saung Angklung Udjo
Saung Angklung Udjo (SAU) is one–
stop cultural workshop, consists of : !
!
• Performance venue!
• Bamboo handicraft centre!
• Bamboo instrument workshop!
• Educational laboratory and training
centre to preserve the Sundanese
culture – Angklung in particular.!
!
!

15. (2005) 2006) (2008) Produk Greeneration Aksi GI yang melakukan GI menjadi dikembangkan Indonesia reorganisasi nyata dengan adalah (GI) berawal dan diadakannya tas menyatakan lipat dari pakai keprihatinan
program
bahwa
ulang
Muhammad untuk perjuangan Kertas mengurangi Bekasku Bijaksana lingkungan penggunaan Hijaukan Junerosano yang Bandungku berkelanjutan kantong (Sano) (plastic atas KEBUNKU)
memerlukan
penurunan
dengan
kualitas suatu lingkungan model nama usaha yang ‘baGoes’
terjadi yang mandiri
di Indonesia

16. Komunitas Hong - Bandung
http://chmirta.com/portfolio/komunitas-hong/
Komunitas Hong
Established by Zaini Alif, is on the mission to preserve
traditional toys and plays.
!
He set up the social enterprise, getting revenues from
performing & selling the traditional toys.
!
Income is redistributed to develop the workshop &
community welfare

17. “I’m encouraging young people to
become social business entrepreneurs and
contribute to the world, rather than just
making money. Making money is no fun.
Contributing to and changing the world is
a lot more fun.” Muhammad Yunus

18. My own story of supporting
social entrepreneurship
in Indonesia
Different hats and different paths
• Skills for Social Entrepreneurship project,
British Council, 2008-2012
• SWITCH Asia, Hivos ROSEA 2013
• Indonesia Berbakti, 2014
• Kinara Indonesia, 2013-now

19. Any questions?
The big question for us here, what can
we…people with psychology
background contribute to the social
entrepreneurship ecosystem in
Indonesia or the world?

20. My take on Ideal Contribution
of Psychology in developing
Social Entrepreneurship
• Social Problem Analysis (methodology, tools)
• Working with communities (methodology,
tools)
• Understanding the market (methodology,
tools)
• Working with stakeholders (methodology)
• Initiating social change (methodology)
• Institutionalising social change (policy &
legacy—> system thinking)

21. Thank You
For more discussion, mention me...
@fajaranugerah
Or email me at
fajar@kinaraindonesia.com
The presentation is developed from various sources but mainly from Cliff Southcombe’s
resources (Cliff@socialenterprise.co.uk). !
Cliff is the founder and Director of Social Enterprise Europe ltd.