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Presented to Office of Child Care Region V, Tribal Administrators March 29, 2012
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Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
1.
Engaging Parents in
a Digital World: Strategies for Tribal Early Childhood Settings March 29, 2012 OCC, Region V Fran Simon, M.Ed. 1
2.
Before they enroll,
and when they are in care, to engage families * Outreach * Promotion * Advertising * Informing * * Convincing * Advocating * * Recruiting * Persuading * * Educating * Demonstrating * Marketing * © Fran Simon Copyright, 2012 2
3.
First, families have to
find child care © Fran Simon Copyright, 2012 3
4.
Marketing is not
a dirty word- It connects parents with programs! © Fran Simon Copyright, 2012 4
5.
Today we will
talk about • What parents care about and need • Engagement with enrolled families • Engagement for parents seeking care • Digital techniques for parent engagement • Brief overview of social media & online tools © Fran Simon Copyright, 2012 5
6.
Poll: About You
Q1 © Fran Simon Copyright, 2012 6
7.
What parents care
about and need © Fran Simon Copyright, 2012 7
8.
All parents, regardless of
their race, ethnicity, gender, class, socio- economic status, or culture, want, need, and expect the same things from their child care… © Fran Simon Copyright, 2012 8
9.
Of course they
expect… The basics: Healthy food, water, shelter © Fran Simon Copyright, 2012 9
10.
And, of course
they expect their children to be physically and emotionally safe. © Fran Simon Copyright, 2012 10
11.
All parents want
their children to be loved and to belong in a community. © Fran Simon Copyright, 2012 11
12.
All parents want
their children to feel good about themselves © Fran Simon Copyright, 2012 12
13.
They want their
children to learn and have enriching experiences. © Fran Simon Copyright, 2012 13
14.
They want their
children be ready for school. © Fran Simon Copyright, 2012 14
15.
And don’t forget… Parents
need, want and expect to be able to find child care … © Fran Simon Copyright, 2012 15
16.
When they need it…
© Fran Simon Copyright, 2012 16
17.
And, it must
be affordable © Fran Simon Copyright, 2012 17
18.
They want, expect
and deserve the best © Fran Simon Copyright, 2012 18
19.
Parents and program
staff want the same things! © Fran Simon Copyright, 2012 19
20.
Do you communicate
with parents based on what you parents need, want and expect? © Fran Simon Copyright, 2012 20
21.
Chat Question: What is
the biggest parent engagement challenge your community/program/region faces now? © Fran Simon Copyright, 2012 21
22.
Engaging Families Considerations for
Best Practice © Fran Simon Copyright, 2012 22
23.
Everyone has pre-existing
notions He probably won’t She probably value my won’t trust my parenting! program! First contact…First impression © Fran Simon Copyright, 2012 23
24.
Lay the foundation
of trust from the Relationships Gr8 Outcomes beginning Engagement Enrollment Engagement Foundation of Trust © Fran Simon Copyright, 2012 24
25.
Why Engage families
who are already enrolled? Family-School Engagement Research Says … * positive outcomes * school-readiness * * better attendance * increased motivation * * higher self esteem * * lower suspension rates * * decreased substance use * * less violent behavior * * better graduation rates * © Fran Simon Copyright, 2012 25
26.
Engaging in a
digital world © Fran Simon Copyright, 2012 26
27.
Poll: Social Media
and You Q3-5 © Fran Simon Copyright, 2012 27
28.
Communication Evolution EVOLUTION
Pushing out messages Inviting INTERACTION Word of mouth © Fran Simon Copyright, 2012 28
29.
Parent Engagement Evolution
• Tell parents • Inform parents • Educate parents EVOLUTION • Invite parents to engage • Give them reasons to say good things © Fran Simon Copyright, 2012 29
30.
Promotional
Engagement Toolkit Toolkit •Ads •Email •Mail •Web site •Phone Book •Digital Ads • Flyers •Social Media • Brochures • Word of mouth • Events © Fran Simon Copyright, 2012 30
31.
Social Media Myths
It’s easy! It’s FREE! It’s INSTANT! It is all you have to do! It will increase enrollment! © Fran Simon Copyright, 2012 31
32.
Professional Social Media
: is art and science that takes: • Openness • Planning • Policies • Training • Persistence © Fran Simon Copyright, 2012 32
33.
BUT…
Social Media won’t work all by itself You still need comprehensive marketing © Fran Simon Copyright, 2012 33
34.
What do parents
do in the social media sandbox? Meet Ask Learn Invite Share Listen The universe’s largest 24/7/365 sandbox …accessible anywhere © Fran Simon Copyright, 2012 34
35.
Word of Mouth
(WOM) Then Now © Fran Simon Copyright, 2012 35
36.
Be Present where
parents go © Fran Simon Copyright, 2012 36
37.
•
Blogs • Email Newsletters • Digital Ads Best • Websites digital media for • Facebook attracting • Pinterest • Directories & Rating sites families © Fran Simon Copyright, 2012 37
38.
• Blogs
• Email Newsletters Best • Websites digital media for • Facebook engaging • Pinterest • Text messaging • Auto-calls © Fran Simon Copyright, 2012 38
39.
© Fran Simon
Copyright, 2012 39
40.
The right mix
of engaging info What’s in it for “me”? My kid. My needs. My interests. What’s going on and what’s great about us! 20% Promotion 80% About relevant, useful information © Fran Simon Copyright, 2012 40
41.
Information Parents Crave
and Need: Website © Fran Simon Copyright, 2012 41
42.
Information Parents Crave
and Need: Newsletters and webinars © Fran Simon Copyright, 2012 42
43.
Information Parents Crave
and Need: Social Media © Fran Simon Copyright, 2012 43
44.
A FEW Digital
Engagement Tools © Fran Simon Copyright, 2012 44
45.
Social Media Tools Facebook*
Twitter LinkedIn Pinterest YouTube Google+ Ning Meetup Other Digital Tools Websites* Email Marketing* Blogs Text/Mobile* YouTube Child Care Directories* Digital Ads © Fran Simon Copyright, 2012 45
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Is eMail Dead?
NO! It connects the dots © Fran Simon Copyright, 2012 46
47.
Every Program MUST have
a website! © Fran Simon Copyright, 2012 47
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Websites Tools
© Fran Simon Copyright, 2012 48
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© Fran Simon
Copyright, 2012 49
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Facebook ©
Fran Simon Copyright, 2012 50
51.
Facebook Stats 800+ million
users worldwide 50% of users log on every day Consumer, Peer to Peer Networking © Fran Simon Copyright, 2012 51
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1 thing to
remember Business pages © Fran Simon Copyright, 2012 52
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© Fran Simon
Copyright, 2012 53
54.
Link FB Contests
© Fran Simon Copyright, 2012 54
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Gr8 Examples of
ECE on Facebook •NAEYC • McCormick Cntr 4 Early Childhood Leadership • National Head Start Association • Child Care Resource Center, Ohio * • Children’s Defense Fund * • Bright Horizons •Teach Preschool * 23,000 + (WOW!) • Teaching Strategies • Language Castle • The InvestiGator Club • Erikson Institute • Early Childhood Investigations © Fran Simon Copyright, 2012 55
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Text/Mobile ©
Fran Simon Copyright, 2012 56
57.
Mobile = Instant
Engagement • Access to mobile at all socio-economic levels • Mobile access = instant access to: – email – websites – photos – videos – text messages © Fran Simon Copyright, 2012 57
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Two Leading Auto-
Texting Tools • Priced by the child or by the message • Include text, voice messaging, email © Fran Simon Copyright, 2012 58
59.
Poll: Current Engagement
Tools Q 5,6 © Fran Simon Copyright, 2012 59
60.
Final Tips for
Digital Family Engagement © Fran Simon Copyright, 2012 60
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# 1 Most
Important Point! Empower your teams… …with positive social media policies © Fran Simon Copyright, 2012 61
62.
Ask, Answer, Engage ALWAYS
RESPOND © Fran Simon Copyright, 2012 62
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Let Families Decide
© Fran Simon Copyright, 2012 63
64.
Get in there
and lurk… Follow other similar programs & organizations… To learn it View videos and webinars… Get a social media buddy! © Fran Simon Copyright, 2012 64
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You can do
it! Your program depends on it. Strong digital engagement includes strong social media Strong social media activities are only one element of a strong family engagement plan plan Nothing is easy, instant, or free! You will have to learn more and invest time. © Fran Simon Copyright, 2012 65
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Questions for me?
© Fran Simon Copyright, 2012 66
67.
© Fran Simon
Copyright, 2012 67
68.
Thank you! Fran.Simon@ESbyFS.com
© Fran Simon Copyright, 2012 68
69.
People /Sites you
should know 03 Beth Kanter John Haydon Mashable, Social Media Linked Strategies Hubspot Marketing Resources © Fran Simon Copyright, 2012 69
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Additional Resources
Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations © Fran Simon Copyright, 2012 70