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FeedMe
Check it. Shop it. Eat it
Eyal Shahar,CEO and founder
Guy Kahlon, CTO and co-founder
The Team
• Eyal Shahar - Chef, 16 years experience in the
Foodservice business. Currently serves as external
Culinary & Business consultant for restaurants.
• Guy Kahlon – Software engineer. Team leader,
product designer. Has worked in Matrix, Citi Bank
and various Startups.
Our Vision
• Our company wishes to reduce the
cost of living by lowering groceries
expenses
• Our product addresses customers of
retail groceries stores who consumes
Home meals
How much does it cost?
1. 10$?
2. 15$?
3. Less than 10$?
4. Over 20$?
How much does it REALLY cost?
• Penne rigate pasta with tomato sauce
• Yield: 4 portions
500g Penne pasta – 1.59$
30oz tomato sauce – 1.66$
15oz fresh cherry tomatoes – 1.52$
2oz fresh basil – 1.06$
Total – 5.83$
1.45$ per portion
Problem
Research
3%
71%
20%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
No Some Much other
Groceries Waste
Research
9.00%
60.00%
21.00%
0%
10%
20%
30%
40%
50%
60%
70%
No Yes Depends on the app
Do you need help in savings?
Solution
30$
4 meals
Yields: 4
Vegetables Dry goods Fresh food Condiments
Tomato 2# pasta 1*500g Eggs 1 dozen Tomato
sauce
2*30oz
cans
Onions 0.5# salmon 1#
garlic 1
bulb
milk 1 quart
basil 3oz
zucchini 0.5#
cucumber 1#
scallions 1 bail
Solution – Shopping list
Competition
Considering
customer’s
needs
Maximize
usage of
products
Expenses
reduction
Budget limit
Competition
54%
20%
1%
20%
0%
10%
20%
30%
40%
50%
60%
Large Retail
Stores
Local
Convenience
stores
Online Market
Shopping Customs
Revenue
• Using the App is followed registration
• The app has an Annual Fee
• Premium recipes (written by Celeb
Chefs) will cost extra charge
• Advertisement and optimization by
retail stores

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