Beet Kvass The Probiotic-Rich, Fermented Tonic from Eastern Europe
Feed me pitch
1. FeedMe
Check it. Shop it. Eat it
Eyal Shahar,CEO and founder
Guy Kahlon, CTO and co-founder
2. The Team
• Eyal Shahar - Chef, 16 years experience in the
Foodservice business. Currently serves as external
Culinary & Business consultant for restaurants.
• Guy Kahlon – Software engineer. Team leader,
product designer. Has worked in Matrix, Citi Bank
and various Startups.
3. Our Vision
• Our company wishes to reduce the
cost of living by lowering groceries
expenses
• Our product addresses customers of
retail groceries stores who consumes
Home meals
4. How much does it cost?
1. 10$?
2. 15$?
3. Less than 10$?
4. Over 20$?
5. How much does it REALLY cost?
• Penne rigate pasta with tomato sauce
• Yield: 4 portions
500g Penne pasta – 1.59$
30oz tomato sauce – 1.66$
15oz fresh cherry tomatoes – 1.52$
2oz fresh basil – 1.06$
Total – 5.83$
1.45$ per portion
13. Revenue
• Using the App is followed registration
• The app has an Annual Fee
• Premium recipes (written by Celeb
Chefs) will cost extra charge
• Advertisement and optimization by
retail stores