Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform. Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.

1. E-COMMERCE
FACTS & STATS
2015 & beyond

2. 1. Worldwide e-Commerce
2. e-Commerce in Europe
3. Global e-Commerce sales
4. Western Europe e-Commerce Sales
5. Buyer behavior
6. Conversion rates
7. Quick facts about mobile payments
8. Social media & e-Commerce
9. Emerging trends & recommendations
Agenda

3. Worldwide e-Commerce
$800+ billion
In sales will be generated
in US, Western Europe
and China in 2015
194 million
Western Europe has the second largest population of digital
buyers, age 15-79 who have made a digital purchase; this
number is projected to reach 216.6 million in 2018
70%
of Western Europe will
become digital buyers in
the next 4 years
€257 billion
e-Commerce sales in
Western Europe in 2014;
356 billion
Projected e-Commerce
sales rise in Western
Europe by 2017
6.3%
online retail out of all retail
sales in Western Europe
8.5%
online retail out of all retail
sales is the projection for
2017 for Western Europe,
8.3%
online retail out of all retail
sales is the projection for
2017 for US
10.5%
online retail out of all retail
sales is the projection for
2017 for Asia Pacific
34%
B2B e-Commerce growth
rate
13%
B2C e-Commerce growth
rate

4. e-Commerce in Europe
14%
cross-border sales out of all retail
eCommerce sales in Western Europe in
2014
In Europe cross-border shopping is
most popular in Spain and Italy
Especially in smaller
European countries, cross-
border purchasing is
becoming a key component
of the eCommerce
experience for consumers
19%
have been victims of
fraudulent purchases as
a result of a security
breach;
20%
cross-border sales out of
all retail e-Commerce
sales is the projected rise
by the end of 2018

5. Global e-Commerce Sales
2015 PFSweb, Inc.

6. Western Europe e-Commerce Sales
2015 PFSweb, Inc.
Top revenues countries in Western Europe

7. e-Commerce Sales
2015 PFSweb, Inc.
Percentage of total country retails sales 2014

8. of consumers once/month
once a week (27% increase from 2014)
would spend more than $100 on a product without seeing it first
are willing to pay for drone delivery
expect to receive their first drone-delivered package in the next five
years. People are likely to buy more due to drone delivery
would shop more online if they were able to try on a product
virtually using a product like Oculus Rift
How often/how much do people shop online?
68%
28%
76%
80%
66%
35%

9. What drives people to shop more?
• 83% free shipping
• 65% free returns
• 62% one day shipping
Source: Walker Sands Future of Retail Study 2015

10. Buyer behavior
Source: Walker Sands Future of Retail Study 2015
Which of the following products
would you never buy online?

11. • 3% is the average conversion
rate for B2C eCommerce
• 40% of website visitors use site
search
• visitors who use search convert
at a rate 50% greater than those
who do not utilize search
(eConsultancy)
• 60% was the abandoned
shopping cart rate in 2014
Conversion rates

12. Quick facts about Mobile Payments
12%
of all eCommerce sales
was mobile in 2014
50,3%
of ecommerce traffic comes from
Mobile (Shopify)
40%
have used a mobile payment
application in 2014, up from just
8% in 2013
4%
have tried Apple Pay in 2014 only but 18% say the introduction of Apple Pay makes
them more likely to make a purchase on their phone in the near future
Other payment methods
are fragmented and can vary greatly from country to country – debit/credit card, net term invoice,
COD (cash on delivery) and even direct bank payments are alternatives that range from popular to
rarely used depending on the consumer culture of a specific country.
80% customers
are hesitant about using mobile
payments due to security and privacy
concerns

13. Mobile Payments
Which of the following mobile payment applications
have you used in 2014?
Which of the following forms of payment
do you feel is most secure?
Source: Walker Sands Future of Retail Study 2015

14. Social media in e-Commerce
202%
Social media sales
orders increase in 2014
Social media is an awareness
building/referral/recommendation vehicle but its
purchase-driving role grows significantly
74%
of social media users rely
on networks for pre-
purchase research
Linkedin
Most effective for B2B
sales
Slideshare
Effective for B2B sales
90%
of participants to a survey state that
positive online reviews influence their
purchasing decisions
Pinterest
Popular with
female 25-50
Image based
social networks
is the future
85%
of all orders from social media come from
Facebook
20%
Of online shoppers say Facebook
influences their purchasing decisions

15. Emerging trends & recommendations
Big data
Virtual
reality
Omnichannel
customer experience
& strategies
Video based
buying
Multidimensional
social sharing
Drones Storytelling
Artful
UX/UI
Payment
security
Advanced
semantic
search/
autocomplete
Contextual e-Commerce
social commerce, mobile technology,
web, CRM, back office, fulfillment, ERP,
inventory systems, etc
Optimized website conversion rate
focus on website design, server performance, mobile
responsiveness, product descriptions, checkout experience

16. E-COMMERCE/
RETAIL

17. E-Commerce Experience
• 60+ ecommerce projects covering:
• Complex ecommerce platforms development from scratch
• Integration through APIs and XML with existing business systems (eg: finance, CRM,
ERP, inventory management, call center system, etc
• Additional plugins/modules extensions
• Smooth store migrations to mobile responsive versions of the ecommerce
platform
• We cover the full spectrum of services from consultancy, prototypes,
architecture design, UX design, implementation/integration, testing,
maintenance and support of multi-platform applications
• Experienced in most open source ecommerce platforms
• Proven track record in developing and customizing cross border e-
commerce platforms (localization, multi-lingual, multi-currency,
integration with all major payment platforms)

18. e-Commerce Decision & Implementation ProcessPHASECONSIDERATIONSEITGSERVICES
Initial
Thoughts
Evaluating
Options Committed Implement Optimise Run
Technology
Platform Vendors
Scalability
Integration
T.C.O./R.O.I.
Timescale
Business case
“greenfield
company?”
Existing stores?
Existing online
presence?
Multi-channel B2C?
Market
demograph?
Business case
approved
E-Commerce
platform selected
Contract process
Implementation
planning
Project planning
Business Analysis
Design
Phased approach
Architecture
Build
Test (incl. UAT)
Rollout
Application review
Performance
analysis
Benefits realisation
Further phases
User feedback
Scale
Continuous
improvement
Performance
management
Cost Management
Service delivery
Independent advice
Analysis & Design
Technical Services
Support Services

19. • We offer discrete solutions to known business challenges and build bespoke solutions for your specific
requirements.
• Our delivery models encompass the full range of development options and our ability to engage from nearshore
with UK presence, as required, gives you full control over costs.
• We offer a refreshing approach to commercials, enabled by our unique structure.
• Our final building block to deliver the right business solutions for you is in depth knowledge of your industry
sector. This means we talk your language and understand the business impact of our solution.
Banking Insurance
HourlyT&M
Application
Development
.NET, Java, PHP/LAMP, C/C++
Amazon, WindowsAzure, Salesforce
Ios, Android,WindowsPhone, Blackberry, HTML5
Ruby on Rails, Python, Embedded Software,
Databases, Sharepoint, SAP, Microsoft, Oracle,
Other Technologies
Application
Testing
Application
Support
IT
Consultancy
Project
Management
Business
Analysis
Fixed Price
Nearshore
Agile
System Integration
Information Security
EnterpriseMobility
Web Applications
CRM &Loyalty
MobileApplications
BusinessIntelligence
Cloud Strategy
eCommerceDevelopment
Cloud Migration
Big DataConsultancy
Big Data Dashboards
Iterative Waterfall Prototyping
Onshore Combined
SLAdriven
Team
Augmentation
Dedicated
Team
Leasing ITC Retail eCommerce Travel Healthcare Media
B U S I N E S S S O L U T I O N S
Industry
Expertise
Commercial
Models
Engagemen
t
Models
Delivery
Models
Discrete
Solutions
Core
Technologie
s
Core
Services

20. • Our client list, representing key industry sectors, reflects Euro IT Groups’ ability to deliver high quality, on time, services to
organisations from worldwide recognised brands through to innovative startups. Euro IT Groups adaptability, based on
repeatable processes, is just one of the reasons these organisations choose us as their IT specialists.
• Each of these clients can be referenced and our specific engagements with them are captured as Case Studies.
• These clients and our successful engagements are the reason why we can be confident we’re the right choice as your IT
specialist.
CLIENTS
Banking,
Financial
& Leasing
Travel &
Accomodation
ITC STARTUPS BPO OTHERS Retail &
Wholesale
eCommerce Insurance Healthcare

21. Our Clients
Banking,
Financial
& Leasing
Travel &
Accomodation
ITC STARTUPS BPO

22. OTHERS
Retail &
Wholesale
eCommerce Insurance Healthcare
Our Clients

23. TECHNOLOGY
• Euro IT Group’s unique structure means we have access to every IT application technology you may
require, from traditional technologies in the Java and .Net space to leading edge technologies driving
innovation in areas such as Big Data, business intelligence and Mobile .
• Maintaining up to date skills in such a wide variety of technologies is practically impossible for an in
house team and traditional vendors are constrained by their structure and existing teams.
• By taking a refreshing approach to our organisations, Euro IT Group can confidently engage you, the
client, from the starting point of being technology agnostic. We will work with you to understand your
problems, challenges and requirements and only then agree what technology solution is right for you.
• The technologies on the right reflect our current skills, but we will constantly enhance this to take
advantage of new technologies entering the market.

24. TECHNOLOGY

25. PARTNERSHIPS

26. Why us
Proven track record in delivering complex projects
We offer a well balanced blend of technology skills, domain knowledge, hands on experience, effective
methodologies, complex language skills and a great passion for converting business ideas into
technical products
Western business culture, excellent English language skills, French, German, Italian, Hungarian
speaking resources
Convenient locations and favorable time zones
Proof of capability based on low cost pilot projects
Capability for fast project initiation and delivery
Well defined and documented software development process
High focus on staff trainings, employee satisfaction and an effective recruitment process – stable
qualified teams

27. CONSOLIDATED OUTSOURCING
Contact: office@euroitgroup.com