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Using data and infographics to tell stories
Erica KlingerApril 14, 2016
• Marketing tool
Used for external audiences & aligns with business goals
• Visualizes key data
Data could be metrics, tre...
What is the
process?
• Identify key message goals
• Gather data points to support
• Establish a visual hierarchy
• Find a template or designer
...
PAGE 5
Let’s get started!
PAGE 6
• Decide onthe story
• Finda designtemplate
• Gather interesting data
• Share it
PAGE 7
Step 1
What is the message? What can we teach
someone? What would people share?
- Who attended this event and why?
...
PAGE 8
Example 1
What’s your flavor?
- Did you eat a donut?
- What flavor did you pick?
- If had to, which would you pick?...
PAGE 9
Group Exercise
Communication Matters
- Who attended this event and why?
- Range of area of interest
- Range of loca...
PAGE 10
Communication Matters
What metrics do we have to share?
- # of people that attended part 1
- # of people invited
-...
PAGE 11
Step 2
Template or designer?
Free tools
- Piktochart: https://magic.piktochart.com
- Canva
- Hubspot
- Meme genera...
PAGE 12
Step 4
What visuals/shapes make sense?
- Logos
- Map of NW
- Lines that connect logos together (network)
- Colors ...
PAGE 13
Grab a template
Add your logo
Build your content blocks
Add your key messages
Create your graphs
Add a Call to Act...
PAGE 14
Step 5
Blast it – how would you promote this to your network?
- Blog post
- Social media
- Email
- Email Capture F...
erica klinger, director of marketing
1200 fifth avenue, suite 1300 | seattle, wa 98101-315
seattlefoundation.org
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Philanthropy Northwest: Data Visualization Session Part II

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Part II - interactive session on creating infographics for the nonprofit sector. Led by Erica Klinger, Director of Marketing for Seattle Foundation

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Philanthropy Northwest: Data Visualization Session Part II

  1. 1. Using data and infographics to tell stories Erica KlingerApril 14, 2016
  2. 2. • Marketing tool Used for external audiences & aligns with business goals • Visualizes key data Data could be metrics, trends, historical analysis etc. • Tells a story Brings the reader from start to finish • Has a Call to Action PAGE 2
  3. 3. What is the process?
  4. 4. • Identify key message goals • Gather data points to support • Establish a visual hierarchy • Find a template or designer • Create a promotion plan • Measure and share success! PAGE 4
  5. 5. PAGE 5
  6. 6. Let’s get started! PAGE 6 • Decide onthe story • Finda designtemplate • Gather interesting data • Share it
  7. 7. PAGE 7 Step 1 What is the message? What can we teach someone? What would people share? - Who attended this event and why? - Range of area of interest - Range of location and distance - Reasons to come - Things you learned
  8. 8. PAGE 8 Example 1 What’s your flavor? - Did you eat a donut? - What flavor did you pick? - If had to, which would you pick? - How does this reflect your personality? - Who normally eats breakfast? - Who drinks coffee? - Other metrics?
  9. 9. PAGE 9 Group Exercise Communication Matters - Who attended this event and why? - Range of area of interest - Range of location and distance - Do you learn from your peers? - Is communication important in philanthropy? - Other content that people want to know about?…
  10. 10. PAGE 10 Communication Matters What metrics do we have to share? - # of people that attended part 1 - # of people invited - # of organizations in the room - Organization type - Geographical location - Initiatives funded?
  11. 11. PAGE 11 Step 2 Template or designer? Free tools - Piktochart: https://magic.piktochart.com - Canva - Hubspot - Meme generators - Venngage
  12. 12. PAGE 12 Step 4 What visuals/shapes make sense? - Logos - Map of NW - Lines that connect logos together (network) - Colors to separate categories - Graph types - Brand colors (RGB)
  13. 13. PAGE 13 Grab a template Add your logo Build your content blocks Add your key messages Create your graphs Add a Call to Action Share and compare!
  14. 14. PAGE 14 Step 5 Blast it – how would you promote this to your network? - Blog post - Social media - Email - Email Capture Form
  15. 15. erica klinger, director of marketing 1200 fifth avenue, suite 1300 | seattle, wa 98101-315 seattlefoundation.org

Part II - interactive session on creating infographics for the nonprofit sector. Led by Erica Klinger, Director of Marketing for Seattle Foundation

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