Part II - interactive session on creating infographics for the nonprofit sector. Led by Erica Klinger, Director of Marketing for Seattle Foundation

1. Using data and infographics to tell stories
Erica KlingerApril 14, 2016

2. • Marketing tool
Used for external audiences & aligns with business goals
• Visualizes key data
Data could be metrics, trends, historical analysis etc.
• Tells a story
Brings the reader from start to finish
• Has a Call to Action
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3. What is the
process?

4. • Identify key message goals
• Gather data points to support
• Establish a visual hierarchy
• Find a template or designer
• Create a promotion plan
• Measure and share success!
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5. PAGE 5

6. Let’s get started!
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• Decide onthe story
• Finda designtemplate
• Gather interesting data
• Share it

7. PAGE 7
Step 1
What is the message? What can we teach
someone? What would people share?
- Who attended this event and why?
- Range of area of interest
- Range of location and distance
- Reasons to come
- Things you learned

8. PAGE 8
Example 1
What’s your flavor?
- Did you eat a donut?
- What flavor did you pick?
- If had to, which would you pick?
- How does this reflect your personality?
- Who normally eats breakfast?
- Who drinks coffee?
- Other metrics?

9. PAGE 9
Group Exercise
Communication Matters
- Who attended this event and why?
- Range of area of interest
- Range of location and distance
- Do you learn from your peers?
- Is communication important in philanthropy?
- Other content that people want to know about?…

10. PAGE 10
Communication Matters
What metrics do we have to share?
- # of people that attended part 1
- # of people invited
- # of organizations in the room
- Organization type
- Geographical location
- Initiatives funded?

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Step 2
Template or designer?
Free tools
- Piktochart: https://magic.piktochart.com
- Canva
- Hubspot
- Meme generators
- Venngage

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Step 4
What visuals/shapes make sense?
- Logos
- Map of NW
- Lines that connect logos together (network)
- Colors to separate categories
- Graph types
- Brand colors (RGB)

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Grab a template
Add your logo
Build your content blocks
Add your key messages
Create your graphs
Add a Call to Action
Share and compare!

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Step 5
Blast it – how would you promote this to your network?
- Blog post
- Social media
- Email
- Email Capture Form

15. erica klinger, director of marketing
1200 fifth avenue, suite 1300 | seattle, wa 98101-315
seattlefoundation.org