The session will provide a social media content strategy for companies by highlighting three simple steps: 1) Capitalizing on existing events and programs happening within the company, 2) Showcasing employees' accomplishments and roles, and 3) Building an internal network to source content ideas and stories from employees. Attendees will learn how an insurance company elevates its social content strategy through examples that demonstrate each of the three steps.

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Andrea Magana
Elevating Your Social
Content Strategy
2024 SXSW PanelPicker
Elizabeth Gaule
Enterprise Social Media Program Manager
Social Media and Digital Content Creator

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Describe your session idea
The social media strategy for a 140+ year old insurance company doesn’t sound all that exciting, but
we’ll challenge everyone’s assumptions to show it’s not as boring as it seems.
Elevate your social content strategy with three simple steps.
1) Capitalize on what’s already happening
2) Showcase your employees
3) Building an internal network fills your content pipeline
We’ll expand on these steps in the following slides, with examples of each.
2024 SXSW PANELPICKER SUBMISSION

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Capitalize on what’s
already happening
One of the easiest ways to consistently
have new content is by looking at
what’s taking place at the office.
Examples include –
• Volunteer Events
• Internship Program
• Sponsorships
• Community Involvement
• Holidays
• Employee Resource Groups
• Conferences
This will likely fill your calendar quickly,
while also highlighting the employee
experience and helping strengthen your
employment brand.

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Showcase your
employees
Brag about your talent, because
they’re too humble to do it themselves.
Examples include –
• Awards and recognition
• Speaking engagements
• Podcast appearances
• Conference presentations
• Published pieces
• Promotions or new roles
Not only does this highlight how amazing
your employees are to the public, but it also
creates a feel-good moment for your brand.

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Building an internal
network fills your
content pipeline
Give a voice to your employee’s
stories, because they each have a
unique one.
Word-of-mouth is universally agreed upon as
one of the most powerful forms of marketing,
but it applies when building your network
internally. This network establishes respect
for the team behind the social profile.
When employees have confidence in you as
a person, they’ll trust you to share their story
and be vulnerable when telling it.
No matter the length of employment or
title of the employee, all stories deserve to
be shared.

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Capitalize on what’s
already happening
Does your company have
employee resource groups? Do
employees take an active role in
the betterment of their
communities?
POST IT.
Key Takeaways
Showcase your
employees
Building an internal
network fills your
content pipeline
2024 SXSW PANELPICKER SUBMISSION
Word of mouth will always be
powerful. We get our stories
because people know who we
are and trust us to share their
story on their terms.
AMPLIFY IT.
Are your employees speaking at
conferences? Winning awards?
Establishing themselves as
thought leaders with published
written pieces?
SHARE IT.