Virtual Smart Design - How Sustainability and Technology are Interconnected with Growth Hacking
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Growth Hacking is a marketing technique used by startups for brand building using social media and creativity. Is your startup developing any mechanical or electronic system? Then you should definitely to learn how new cutting edge design tools can help you develop sustainable advanced technology very easily and how you should communicate your product or brand - Glexyz, leader in advanced virtual smart design tools, and J Walter Thompson, a pioneering advertising agency.
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Virtual Smart Design - How Sustainability and Technology are Interconnected with Growth Hacking
- 2. Elisabete Ferreira Digital Brand Transformation J. WALTER THOMPSON Mentor Vodafone Labs Lisbon Social entrepreneur – Digital Strategist pt.linkedin.com/in/elisabeteferreira twitter.com/digitalbrand André Godinho Luz Director GLEXYZ Finalist Young Entrepreneur Award 2015 Mentor Entrepreneurship pt.linkedin.com/in/andregodinholuz WHO WE ARE?
- 3. SESSION OBJECTIVES GROWTH HACKING AS COMMUNICATION STRATEGY Evolution and influence DIGITAL BRAND TRANSFORMATION World, people and communication CASE STUDIES
- 11. NEW MEDIA Innovative formats and channels (QR Code, Social Media) Bet on content Knowledge of the market (studies, CRM, ...) Weak integration with the company's service WEAKNESSES - No integration with enterprise services - No impact on product or service - Little relevance to people MARKETING TECHNOLOGY NEW MEDIA Technology as a factor of change
- 12. MARKETING DEVELOPER GROWTH HACKING GROWTH HACKING* New ideas Focused on growth Creative (pirates) on communication Try, fail, try again WEAKNESSES - No brand building - Little market knowledge - Brute force approach Technology as a factor of change * Unconventional methods of communicating, based on engineering
- 16. DIGITAL BRAND TRANSFORMATION PEOPLE TECHNOLOGY EXPERIENCE Meet the needs and aspirations of people to create innovative products and services. Consider and adopt targets of the Millennium. Strengthen the brand promise, assessing the impact of technology on the experience with the brand. BIG DATA VIRTUAL SMART DESIGN GOALS To know how the product works and how we can improve it without physical tests. Create new sustainable and recyclable materials and / or allow the product to use less power. Sustainable development. RELEVANCE Create initiatives from production to marketing in order to generate empathy with people through actions that influence, engage, share and help people and the world to achieve their goals.