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Twitter and the UK Election

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Twitter and the UK Election

  1. 1. Measuring tweets to forecast elections results Twitter and the UK Election
  2. 2. Tweets gathered on the last 5 days. Only tweets mentioning the full name of the candidates were collected. Mr. Cameron is ahead with 39% of the tweets, from a total of 5541 tweets.
  3. 3. Impact: total number of followers that might have read the tweets. Tweets mentioning Mr. Cameron might have impacted 474600 people.
  4. 4. Unique Twitter users mentioning the candidates. The data set contains 4189 unique users. 1613 of them mentioned Mr. Cameron. Mr. Brown follows with 1356.
  5. 5. Measuring engagement via retweets. Circa 49% of all retweets mentioned Mr. Cameron. We consider retweeting a way to measure audience engagement, since it involves a great deal of motivation to pass ahead a message to your followers. In all other results, Mr. Cameron was not very far away from the other candidates, but in engagement his position is clearly above average.
  6. 6. Conclusions <ul><li>We deliberately removed all kinds of references to the candidates and searched just for their full name. This left out many tweets but made sure that our data set was precise. </li></ul><ul><li>We gathered circa 4189 unique users that together have 1,2 million followers. </li></ul><ul><li>Clearly Mr. Cameron has an advantage in all criteria analised: tweet volume, followers and engagement. </li></ul><ul><li>In engagement Mr. Cameron appears with 49% of all retweets. </li></ul><ul><li>It is interesting to notice that circa of 4,1k individuals have a reach of 1,2 million people. If we consider each of these 4,1k individuals or institutions an influencer, we micht be witnessing how the influence network will work also off line in the UK. </li></ul><ul><li>Looking specifically to the engagement criteria, we could say that this study indicates a real advantage for Mr. Cameron for this election. </li></ul>
  7. 7. About E.Life
  8. 8. E.Life: Social Media Monitoring <ul><li>Team </li></ul><ul><li> Team </li></ul><ul><li>Sales Force, Project Managers, Analysts, Finance and I.T. </li></ul><ul><li>60 professionals. </li></ul><ul><li>Promotion </li></ul><ul><li>PR Events. </li></ul><ul><li>Others </li></ul><ul><li>Training, etc. </li></ul><ul><li>Projects </li></ul><ul><li>Customer base </li></ul><ul><li>Over 70 clients served in the last five years. </li></ul><ul><li>A leading-edge know-how in analysis and IT services </li></ul>
  9. 9. About Tweetmeter: E.Life software used for this study. Origin: Top Brands in German Twitter presented in Munich last september
  10. 10. Menu options Amount of tweets in our database and research period Brands of the selected category List of all categories and their brands Administration session (restricted) Export all reports of the brand Quit application
  11. 11. Contact us on the web:


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