1. Measuring tweets to forecast elections results Twitter and the UK Election www.tweetmeter.co.uk
2. Tweets gathered on the last 5 days. Only tweets mentioning the full name of the candidates were collected. Mr. Cameron is ahead with 39% of the tweets, from a total of 5541 tweets.
3. Impact: total number of followers that might have read the tweets. Tweets mentioning Mr. Cameron might have impacted 474600 people.
4. Unique Twitter users mentioning the candidates. The data set contains 4189 unique users. 1613 of them mentioned Mr. Cameron. Mr. Brown follows with 1356.
5. Measuring engagement via retweets. Circa 49% of all retweets mentioned Mr. Cameron. We consider retweeting a way to measure audience engagement, since it involves a great deal of motivation to pass ahead a message to your followers. In all other results, Mr. Cameron was not very far away from the other candidates, but in engagement his position is clearly above average.
9. About Tweetmeter: E.Life software used for this study. Origin: Top Brands in German Twitter presented in Munich last september http://www.slideshare.net/Elife2009/top-brands-in-german-twitter-2042005
10. Menu options Amount of tweets in our database and research period Brands of the selected category List of all categories and their brands Administration session (restricted) Export all reports of the brand Quit application
