6 Social CRM cases from Brazilian Social Media by E.life

1. 6 Social CRM cases
from Brazilian Social Media

2. Case 1 – The more Brodowski, the better
Brand: Coca-Cola Zero
Description
The action of Coca-Cola Zero, 'The more the better' got its start last year with names of
people, cities and places, approaching also Rock in Rio through music styles.
During the action "The more travel the better," the user Matheus Maia, a resident of the
city of Brodowski requested a package with that name in honor of the city which is known
as the birthplace of the painter Portinari.
Matheus moved other residents to echo this request. Upon request, E.life staff sent the
insight to the agency that issued a post about Brodowski case.
Meanwhile, E.life team brought the matter to other areas of the company, which made it
possible for the production of two 600ml bottles with the names "Brodowski" and
"Portinari," especially for the user Matheus.
Press Link:
MaxPress and Mundo do Marketing
Original link
https://www.facebook.com/cocacolazero/posts/10151421160603230

3. Case 1 - The more Brodowski, the better

4. Case 2 – Love case
Brand: GVT
Description:
Customer complained about GVT brand for not being available to install its Internet service
at his new address , having to return in consequence to his old net provider. Unhappy, he
put an original post on GVT Facebook page, simulating a love letter. In return, GVT
answered back the consumer with an open love letter on Facebook
Press Link:
Globo.com, Exam and Analist de mídias sociais da depressão and Blog publicitários social
club.
Original links
https://www.facebook.com/gvtoficial/posts/
10200924428862003?comment_id=5789093&offset=0&total_comm
ents=1
https://www.facebook.com/photo.php?fbid=10200935498818745

5. Case 2 – Love Case

6. Case 3 – Star Wars
Brand: Coca-cola
Description
In a post of the brand, user Raylson França connected Darth Vader with phosphoric acid
which is present at the Coca-Cola Zero formula.
Coca-Cola relationship team answered with the same tone of voice of the user, including
the story of Star Wars, without stop following the contents in the main fan page.
Press Link:
Analista de Mídias Sociais da Depressão
Original link
https://www.facebook.com/photo.php?fbid=10151646815043230&set=a.4
27519348229.233428.61124008229&type=1&comment_id=9402593&offs
et=50&total_comments=72

7. Case 3 – Star Wars

8. Case 4 –Lady Gaga
Brand: Habib’s
Name of the case: Habib's Lady Gaga
Description :
The answer to an user makes a play on the lyrics of "burqa", Lady Gaga
Press Link: http://tecnologia.uol.com.br/noticias/redacao/2013/08/27/empresasapostam-em-perfis-brincalhoes-para-falarem-com-internautas.htm
Original link
https://twitter.com/HabibsOnline/status/365164810532438016

9. Case 4 –Lady Gaga

10. Case 5 –Rhymes battle
Brand: Coca-cola
Description:
During a recent case, social interactions where divided in two kinds: company´s critics and
jokes. The user Igor took advantage of the situation and used a piece of the lyric Vamo!’,
of BNegão & Seletores de Frequência, that were similar to the company´s situation at the
moment.
The interaction team got the rhythm and anwered back, adapting the official position of
the company through rhymes.
Press Link:
Blue Bus , Exame, AdNews, Proxxima e Administradores.
Original link
https://www.facebook.com/coca-cola/posts/10152711902498306

11. Case 5 –Rhymes battle

12. Case 6 –Oi Galera and Miley
Brand: Oi
Nome do Case: Oi Galera e Miley
Description and print of the case: The answer makes a play on the song "Wrecking Ball" by
Miley Cirus
Press Link:
Fanpage Mídia Publicitária
Original link
https://twitter.com/Matheus1cavalca/statuses/397780862525136896

13. Case 6 –Oi Galera and Miley