2. Edith Yeung is a Partner at 500 Startups’ Mobile
Collective, focusing on investing in mobile apps and
consumer internet startups.
Before 500, Edith was the VP of marketing & business
development for Dolphin Browser. Dolphin Browser is a
Sequoia-backed mobile browser with over 150 million
installs worldwide. She also founded RightVentures -
seed stage investment firm focusing on mobile and
consumer internet companies. Prior, she led many
operation roles at Oracle, Siebel, AT&T, Symantec,
Telstra, Cisco, Autodesk, etc.
Edith
Yeung
|
@edithyeung
|
edith.co
3. Why should you care about mobile?
Edith
Yeung
|
@edithyeung
|
edith.co
5. 105 Mobile Internet Unicorns’ Total
Enterprise Value ~ $839 Billion
Source:
Digi-‐Capital
-‐
h;p://www.digi-‐capital.com/news/2015/11/mobile-‐internet-‐stocks-‐down-‐15-‐unicorn-‐valuaGons-‐drop-‐by-‐
average-‐1-‐billion/#more-‐1049
Edith
Yeung
|
@edithyeung
|
edith.co
6. 85% Mobile Internet Unicorns Come From
US & China – Q3 2015
Source:
Digi-‐Capital
-‐
h;p://www.digi-‐capital.com/news/2015/11/mobile-‐internet-‐stocks-‐down-‐15-‐unicorn-‐valuaGons-‐drop-‐by-‐
average-‐1-‐billion/#more-‐1049
1. United States
2. China
3. India
4. Japan
5. South Korea
6. Israel
7. Sweden
8. United Kingdom
9. Germany
10. Finland
11. Denmark
12. France
13. Singapore
14. Malaysia
Edith
Yeung
|
@edithyeung
|
edith.co
7. 7 Sectors Make Up 90% of Total Mobile
Internet Enterprise Value – Q3 2015
Source:
Digi-‐Capital
-‐
h;p://www.digi-‐capital.com/news/2015/11/mobile-‐internet-‐stocks-‐down-‐15-‐unicorn-‐valuaGons-‐drop-‐by-‐
average-‐1-‐billion/#more-‐1049
1. Social
2. mCommerce
3. Transportation
4. Finance
5. Messaging
6. Games
7. Food & drink
Edith
Yeung
|
@edithyeung
|
edith.co
9. Growing Mobile Startups is Tough
• Mobile marketing is tough. ASO vs SEO.
• Mobile engagement is tough. MAU, DAU, Churn
• Mobile monetization is tough. Mobile CPM is still relative
low.
• Mobile payment is still not 100% ready. iOS users still
worth more than Android users.
• Device fragmentation. iOS or Android first?
• Big guys are all eating your lunch. Tough to find
opportunities that Facebook, Apple, Google, Amazon, Baidu,
Alibaba and Tencent are not working on.
Edith
Yeung
|
@edithyeung
|
edith.co
11. Investors should stay away from…
• Social network or platform. Be careful with any startups calling
themselves platforms.
• Utility Apps. Mail & Carousel (acquired Dropbox) were both shut
down.
• Browser. The world is dominated by big browser players.
• Delivery & Transportation. Get ready to compete with Uber –
service delivery as a platform will come soon.
• Gaming. Small studios will need to raise substantial capital to
acquire users.
• Consumer Messaging. Whatsapp, WeChat, Facebook
Messenger, Viber, Snapchat – is there room for another messaging
app?
Edith
Yeung
|
@edithyeung
|
edith.co
16. Trend 2 – Travel Industry Growing 2x Faster
Than US Economy
Edith
Yeung
|
@edithyeung
|
edith.co
After 22 consecutive
quarters of job
growth, the travel
and tourism industry
has added more
than 1.1 million U.S.
jobs that were
previously lost
during the global
economic slowdown
Source: U.S. Department of Commerce, Bureau of Economic Analysis, U.S. Travel and Tourism
Satellite Account (TTSA).
18. Trend 3 – Internet of Everything
The Internet of Things (IoT) is the
network of physical objects or
"things" embedded with
electronics, software, sensors,
and network connectivity, which
enables these objects to collect
and exchange data.
Source:
Chris
McCann
h;ps://medium.com/@mccannatron/esports-‐market-‐ecosystem-‐map-‐c6ae5bc6a7d0
Edith
Yeung
|
@edithyeung
|
edith.co
19. IoT Startups Raised Over $1.9B In 2015
Edith
Yeung
|
@edithyeung
|
edith.co
Source:
CBInsights-‐
h;ps://www.cbinsights.com/blog/internet-‐of-‐things-‐startup-‐funding/
21. Trend 5 – Millennials Now Represent the
Biggest Voice of the US Population
Edith
Yeung
|
@edithyeung
|
edith.co
Source:
Goldman
Millennial
Insights
h;p://www.goldmansachs.com/our-‐thinking/pages/millennials//
22. With Over 85% Penetration, Millennial Are
Redefining Smartphone Usage
Edith
Yeung
|
@edithyeung
|
edith.co
New startups that are counting
on the Millennial:
• Dating
• Shopping
• Content consumption
• Fitness
• Access vs. Ownership
(sharing economy) for cars,
housing, luxury goods
Source:
Nielsen
-‐
h;p://www.nielsen.com/us/en/insights/news/2014/mobile-‐millennials-‐over-‐85-‐percent-‐of-‐
generaGon-‐y-‐owns-‐smartphones.html
23. Trend 6 – The Future of Learning
Edith
Yeung
|
@edithyeung
|
edith.co
Mobile technology enables new
way to educate, learn and
measure:
• Learning technology (VR, AR,
mobile)
• Teaching technology
• Education enterprise software
• Education assessment
• Education device and network
management
Source:
Department
of
EducaGon
-‐
h;p://tech.ed.gov/files/2015/12/NETP16.pdf
24. Trend 7 – Messaging Is Eating the World
Edith
Yeung
|
@edithyeung
|
edith.co
Business models that can be built
on messaging platforms:
• Shopping
• Transportation
• Customer Services
• Finance
• Fundraising
• Hiring
• Gaming
• Enterprise internal
communications
25. Trend 8 – Copy From China – Billion of Mobile
Users Inspire New Business Models
Edith
Yeung
|
@edithyeung
|
edith.co
26. Hope you have your mooncake and get to eat it too!
Edith
Yeung
|
@edithyeung
|
edith.co
27. You can find my presentation at:
• Deck http://www.edith.co/#blog
• Email edith@500.co
• Twitter @edithyeung
• Newsletter http://www.edith.co/#newsletter
Edith
Yeung
|
@edithyeung
|
edith.co