2017 Edelman Trust Barometer - California Results
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For 17 years, the Edelman Trust Barometer has measured trust in institutions including business, media, NGOs and government. View the California Trust survey results. Read the full global results at www.edelman.com/trust2017
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2017 Edelman Trust Barometer - California Results
- 2. Methodology | 2017 CA Survey *The results were weighted to Census data to be representative of the CA adult population. California Regions Surveyed San Francisco Bay Area N: 495 MOE: ±4.4% LA Area N: 629 MOE: ±3.9% Rest of State N: 490 MOE: ±4.4% TOTAL N: 1,614; MOE: ±2.4% January 20-31, 2017 1,614 California adults 18+ (General Population Sample) 2
- 3. Californians Are More Skeptical, Less Trusting Than The Rest of the USA Average percent trust (6-9 on a 9 point scale) in the four institutions of government, business, media, and NGOs, 2016 to 2017 49 52 41 38 2016 2017 8pt Gap 14pt Gap A 6-point increase in the last year 47 37 2016 2017 Bay Area -10 points 3
- 4. Even Though We Are Skeptical About Our Economic Engines… Percent trust in industry to do what is right 63% 61% 59% 51% 49% 42% Technology Agriculture Retail Startup companies Entertainment Real Estate Δ since 2016 -3 -3 -5 -5 -2 -3 …We Are Still Optimistic About Our Economic Prospects 17% 29% 37% 13% 5%Much worse off than today Worse off than today About the same as today/Not sure/Don't know Somewhat better off than today Much better off than today 46% think they will be better off in 5 years Belief in economic prospects 5 years from now
- 5. Quality of Life and “The System” Believed to be Better for CA than the U.S., Despite Underperformance in Many Traditional Markers 52% 27% 11% 11% 10% 9% 25% 35% 16% 21% 12% 12% 24% 37% 73% 68% 78% 79% Quality of life The quality of K-12 education Traffic Taxes Cost of living Housing costs Comparison of CA to rest of nation across various metrics Worse in CA The same in CA Better in CA % “Worse” among Bay Area respondents 20% 37% 76% 68% 84% 83% “The System” is working for… America overall 38% California overall 49%
- 6. Strong State-Level Identity Polarities, showing percent selecting each option believe California is fundamentally different than the rest of the nation (74% in the Bay Area)67% Do you more strongly consider yourself…? Californian – 40% American – 60% 55% of Millennials 46% in the Bay Area 74% among those aged 50+ 64% in “Rest of State”
- 7. 44% In the Bay Area… cite high housing costs as the issue most likely to hold back California’s economy and hamper growth, up 6 percentage points from 2016 and 4x the next highest threat vs. 32% among total California 76% believe that traffic is worse in California than the rest of the U.S. vs. 73% among total California #1 issues for local govt: Homelessness & Housing Homelessness 15%, up 6 percentage points since 2016; housing 15%, up 4 pts vs. 14% and 8% among total California Despite Feelings of Exceptionalism, Bay Area Residents Are Concerned About Negative Externalities
- 8. 68% in the Bay Area say 59%in the Bay Area say 57%in the Bay Area disagree UNDIFFERENTIATED UN-REPRESENTATIVE That well-known figures in the technology industry “speak for them” (i.e., represent their values) Technology companies are part of “corporate America” vs “different from” UNDER-REGULATED vs 70% among total California vs 56% among total California vs 55% among total California The technology industry has been under-regulated vs “over-regulated” And They Believe The Tech Sector Is Responsible 8
- 9. Despite Liberal Reputation, Some Alignment With Key Tenets of the Trump Agenda 66% 78% % of Bay Area Residents Who Support Tech Industry Regulations Increase taxes on tech companies who move their manufacturing overseas Reduce the number of skilled workers brought in from other countries to work at American companies 9
- 10. 21% 35% 47% 41% 36% 29% 41% 34% 48% 50%49% 24% 40% 42%43%43%44%45% 47%47%47%48% The direction your area is moving in Income inequality EducationThe environment Diversity in the workplace TrafficCost of livingHousing costsThe number of well-paying jobs The economyRe-training for those whose jobs were made obsolete by technology On average, issues are rated +4 points higher in the Bay Area Issues tech companies have a responsibility to improve Bay Area CA How to Mitigate? Get Involved in Addressing Underlying Concerns 10