"What's the difference between StoAmigo's CloudLocker and a regular hard drive?" Plenty. This white paper examines the pros and cons of Network Attached Storage (NAS) devices, and compares them to the CloudLocker personal cloud device. Decide for yourself what works best for you.

1. StoAmigo’sCloudLocker:
Not another NAS device
© 2014 StoAmigo. The information contained within these marketing materials is strictly for illustrative purposes, and the figures herein
are not guaranteed for accuracy. The information used in preparing these materials are from sources we believe to be accurate, or
reasonably estimated, however StoAmigo has not made any investigation into the accuracy of these sources. StoAmigo does not intend for
these marketing materials to be a substitute for appropriate due diligence investigations. StoAmigo, or its agents, and/or affiliates
make(s) no further warranties, express or implied, for any reason or purpose to any party in possession of these marketing materials.

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There are a number of companies out there
currently touting “personal cloud” and products
that enable you to control all of your data
“magically” between all of your devices. But is
it really “magic”? Are they really accurate?
The Personal Cloud
In order to fully understand the advantages or
disadvantages of a product or platform, we first
need to dive into the purpose for which it is
intended. Network security, privacy and cloud
capability are driving the consumer marketplace
for storage devices, but what does that mean?
Are they important for the average, everyday
user?
The “Personal Cloud” is simply defined as a
system that enables users to store and manage
their files, with “everywhere” access. In a
perfect world users would never worry or
wonder where their files were kept, because
they would simply know. No guessing and no
confusion.
Typical
Application
for a NAS
device
NAS devices. The picture shown is a typical
application of a home-based NAS.
Are NAS devices a secure place to
store my files?
Absolutely, that’s the reason people use these
devices. They allow you to keep your files in
your own home or office, providing the extra
space you need to store your digital content.
You always know where the NAS is, so there’s
never any concern about security or someone
else accessing your content. Much like anything
else in your home, a NAS is as safe and secure
as you can make it.
So what’s a NAS device?
The
Personal
Cloud
What’s the downside to a NAS
device?
NAS devices are designed to house your media.
They’re not designed to enable you to easily
access it remotely or to share it with friends and
family. This has been the trade-off to storing
your media on a NAS versus storing it in the
public cloud. Historically you’ve had to choose
between the ease and simplicity of sharing with
the public cloud, or the security and privacy of
storing your media on a device that you alone
NAS is short for “Network Attached Storage”. It
basically covers any device that has storage
capability and is connected to a network,
expressly for the purpose of file storage. So in
reality web servers, mail servers, cloud storage
servers and other devices intended to store
data and connected to the network qualify as
manage. Up until now, you simply couldn’t
have both.
NAS devices come with proprietary software
that gives users a limited set of management
tools to allow them to manipulate and share
files. This usually involves creating usernames,
passwords or other criteria to enable external

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users to “see” the device to facilitate a share.
Much like a router or modem, NAS devices
require you to manually configure IP
information, open router ports and manually
integrate your device into your home or office
network.
So what’s a CloudLocker?
CloudLocker is a revolutionary new device
designed to combine all the benefits and
feature-rich tools of an industry-leading cloud
storage provider with the added security of
knowing where your media is kept. The
CloudLocker is the only true personal cloud
device, simply because it’s the only device that
functions like a cloud.
The
CloudLocker
Personal
Cloud Device
Is the CloudLocker a NAS device?
We wouldn’t be paying attention if we didn’t
offer our users a vast repository for their
important media. The first generation
CloudLocker comes with 250 GB of built-in
storage space and allows users to expand that
by simply attaching USB hard drives to the
device. The expansion capability allows
CloudLocker to have virtually unlimited space
for storing and sharing your files. However,
storage is not the primary purpose of the
CloudLocker.
NAS devices are all over the marketplace right
now. As the “personal cloud” continues to be
the buzz, companies that manufacture hard
drives will continue to scramble in their efforts
to repackage their hard drives as cloud storage
devices. The problem with this is when you
start with a hard drive, you get a hard drive
when the product is finished and released to
the world.
CloudLocker didn’t start as a hard drive.
CloudLocker started with the need for ultimate
privacy and control of our important digital
content, ubiquitous, anywhere availability, and
sharing tools to enhance our social and digital
lives.
How does the CloudLocker work?
CloudLocker is a device you can keep in your
home or office that allows you to manage all of
your digital content from anywhere you have
internet access. CloudLocker works in
conjunction with a patent-pending, cloud-based
operating system called StoAmigo. StoAmigo
enables you to store, share and show your files
simply and easily with friends and family, while
maintaining control of the files you share.
CloudLocker combines the management tools
Privacy and Security
Typical NAS
Device
and capabilities of the cloud with the privacy
and security of knowing where your files are
kept.
Another primary consideration for creating the
CloudLocker was privacy and security. It’s no
secret that the government and other entities
are sorting through our private emails, data and
phone calls. Any media, data, files or other
digital content stored on the internet (email
attachments for example) is easy prey for not

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only licensed and legal officials, but for hackers
and others seeking to capture our content.
The CloudLocker doesn’t store any of your files
on the cloud. Since the media isn’t on the
cloud, it can’t be captured or taken from the
cloud. It’s that simple. All of your media is
stored on your CloudLocker, in the privacy of
your own home or office.
Setup and Installation
The setup process for a typical NAS device looks
very much like the installation of a modem or
router on your home or work network.
Assuming the device doesn’t plug directly into
your laptop, you’ll need to run through the IP
configurations, firewall settings, port
forwarding and other aspects to enable your
device to work within your network
environment. You’ll likely have to make some
adjustments to your home router too. If you
want to access it from multiple devices on your
home or work network, you’ll need to install
their proprietary dashboards or other software
to drive the device.
With CloudLocker, setup is simple. You connect
it to an open port on your router in your home
or office, then log in to your StoAmigo account
from a local computer. Once there, simply click
on the button that says “Manage CloudLocker”.
You will see your CloudLocker on your network,
where you can select and name the device.
Once you’ve named it, your CloudLocker is
connected and ready to use.
Sharing
Sharing our files, folders, songs, eBooks, videos
and other digital content is a way of life. We
love to share our pictures and favorite music
with friends and families. A typical NAS device
does this by requiring you to create a folder on
the device, assign a username and password to
the friend you wish to share with, and then
email them instructions on how to log into your
NAS and see the picture of your child’s first
steps. It’s a pretty cumbersome process, when
all you really want to do is share a picture.
With CloudLocker’s operating system
(StoAmigo), all you have to do is select the
picture you want to share, and share it with
that friend. There’s no need for passwords,
software downloads, folders, extra login
prompts or jumping through other hoops to
enable the share. Sharing is simple. If you
decide you don’t want to share a file anymore,
you can take it back if you want to.
Ever post something on Facebook or another
social site and wish you hadn’t? Using
CloudLocker to post your content to social
media sites enables you to control and take
back your posts whenever you wish.

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Permissions and Control
Let’s take a look at the control aspects granted
by NAS devices. We’ve already learned that
enabling a share means creating a special folder
to host the material to be shared and
populating the folder with the content you wish
to share. Once it’s in there, you can then create
a special login and password for your friend and
send them an email on how to get to the NAS
and access the shared content. Don’t forget
that if your friend struggles with accessing your
NAS, you’ll need to provide technical and phone
support as well.
Sharing through these hard-drive based devices
is not only cumbersome; in addition, everyone
has the same permission for the file, folder or
content you shared. That means when they get
into your NAS to view it, they can simply
download it and share it with anyone they
choose. You’ve just lost control of your media.
NAS devices often require you to make multiple
copies of your media if you want to vary access
permissions. Assuming the device lets you
restrict people from downloading a file, you will
need to put that file in a specific folder and
assign restriction permissions to the folder to
prevent downloading. Then the people you
share the folder with will need a special login
and password to that folder. If you have other
friends you want to give download permission
to, you’ll need to put that same file in yet
another folder with different download
permissions assigned to it and create additional
logins and passwords. It’s not exactly easy.
With CloudLocker, control is always in your
hands - even after you share. StoAmigo
incorporates a patent-pending, permission
based system that gives you the flexibility of
assigning permissions to your share based on
the person receiving the share, or based on the
file. There are multiple ways to share with one
or two clicks, and no requirements for the
recipients besides opening and enjoying.
StoAmigo lets you decide who can only view,
who can download and who can share with
others. You can modify your permission
settings on any share at any time.
Music & Videos
A typical NAS device uses the same sharing
process for music and video files as with picture
and document files, but you must allow the
people you share music and video files with to
download them so they can play them on their
device. This assumes that the files are in
formats that are compatible with their devices.
If not, they’ll need to download a player to
enjoy the material you shared. If they’re using
a portable device (like a tablet or a phone), they
may not be able to enjoy the media you shared
until they get to a desktop computer because
they’ve simply run out of room to download
new media to their devices.
With the CloudLocker, your friends and family
can enjoy the songs and videos you share, and
stream them right from your device - no
downloading required. CloudLocker also
automatically converts your digital media files
(songs, movies, videos and other playable
content) so that they can be played on any
portable device. Your friends and family can
simply click and play, without the need to
download a special player or other accessory to
enjoy your videos and music. It may seem like
we’ve gone through a whole lot of trouble just
to make it simple to share songs and videos, but
we think it’s worth it.

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Playlists and Sharing
CloudLocker makes it easy to share playlists
with anyone. Simply tag the songs you wish to
share, create a list and share that list with
anyone with the touch of a button. When your
friends get the playlist, they can play it from any
of their devices. They’ll have a continuous-play
list shared and streamed right from your
CloudLocker, with no downloading required. If
their smartphones or tablets are completely
full, they can still enjoy your songs from the
gym or anywhere with one click. They won’t
need to download any apps or special players
because they’re using your CloudLocker to
stream the media directly to their devices.
Let’s Review
We’ve gone through just a few differences that
separate the CloudLocker from a typical NAS
device. Technically, the CloudLocker does
connect to a network and it does provide
storage. So the CloudLocker is a NAS device – in
much the same way as a flag football game is
the Super Bowl. They’re both football games,
right?
CloudLocker was never intended to be just a
place to put your files. It was designed and
developed by a team of scientists,
mathematicians, tech nerds and executives that
think like you do. Privacy and security shouldn’t
have to be sacrificed for ease of use and
ubiquitous media availability. CloudLocker
requires no special software and is accessible
from any device or from any web browser, from
anywhere in the world. Having everything isn’t
so hard once you put your mind to it.
Welcome to CloudLocker, by StoAmigo.
For more information visit www.stoamigo.com