63. Spotlight Framework
Product Marketing PositioningUser Experience
What happens when …
How do I …
I tried to …
Can you/I …
How do you compare to …
How are you different than …
Why should I use you for/to …
I’m probably not your
target customer …
I’m sure I’m wrong
but I thought …
64. Ultimately, every company needs to
shift to be able to have the
customer at the center, and to be
able to build products and services
that serve those customers.
65. No longer is the customer an
afterthought. No more “Oh, OK, how
do we sell this thing now that we’ve
built it?”