The days of spray and pray are over. The best sales reps are helpful and personal. They are tour guides – more likely to be a product expert than a pushy salesperson. While the way you and I buy things has changed, the tools have not. Most sales reps rely on spray and pray tactics – how many emails can they send in order to book a meeting? It’s just a numbers game. Today's sales email tools were built for yesterday's sales person. Or as our CEO, David Cancel, would put it “they are perfectly suited for a world that no longer exists.” That’s because traditional sales email tools are designed for spray and pray tactics – instead of conversations. Last October, we launched part one of our reinvention: a Drift Chrome Extension that connects your outbound prospecting to real-time messaging on your website. Today, we’re announcing Drift Sequences, sales email re-designed to help sales reps start more high quality conversations with their prospects.

1. Introducing
DRIFT SEQUENCES

2. For the past 10 years, email
has been the go-to tool for
every sales & marketing team.

3. There’s just one problem…

4. People hate it.

5. So a few months ago,
we introduced Drift
Email to give email a
real-time update.

6. But really, that was only the
first step…

7. Because we were
still seeing email
get abused, and
email still wasn’t
all that smart.

8. But with the launch of
Drift Sequences, that
all changes.

10. Drift Sequences uses machine
learning and natural language
processing to read email replies.

11. It can then automatically un-enroll
people who don’t want to receive
further emails.

12. And while traditional sequencing
tools only look at replies as a sign
of intent, Drift Sequences takes
things a step further…

13. We’ll also automatically un-enroll
people from a sequence if they…
• book a meeting with a sales rep
• have a conversation on your website

14. The bottom line: Emails sent with
Drift Sequences will be the
smartest emails you’ll ever send.
Here’s how it works…

15. STEP 1
Marketing creates a
new Sequence
Playbook in Drift

16. STEP 1
Marketing creates a
new Sequence
Playbook in Drift
STEP 2
Sales reps enroll
leads into the
Sequence via
Salesforce or Drift

17. STEP 1
Marketing creates a
new Sequence
Playbook in Drift
STEP 2 STEP 3
Sales reps enroll
leads into the
Sequence via
Salesforce or Drift
When a lead opens an
email and clicks on a
link back to the site,
they’re greeted with a
personalized message
from that rep

18. With Drift Sequences, you’re getting
sales email built to drive conversations
(not spam).
Click here to learn more.

19. See why thousands of businesses are using
Drift to generate leads and close deals faster.