Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing

1. Search Engine Marketing
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2. What is Search Engine Marketing ?
 Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites
by increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising
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3. Consumer
Buying
Behavior
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4. What is Google Adwords
 AdWords (Google AdWords) is an advertising service by Google for
businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising
and only pay when people click the ads. The ad service is largely focused
on keywords.
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5. Structure of Adwords
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6. Adwords Account Example
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7. How Paid Ads Rank
Determined
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8. Quality Score determining Factors
• Focus on improving your quality score to
increase your ad rank without increasing your
max cost per click or budget.
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9. Ad Content and Landing Page Affect QualityScore
Relevant
Keywords
Relevant
Message
Related Site
Links
Relevant Landing
Page
Research also shows
that when you have a
high organic ranking
page and a paid ad,
your credibility goes
up for the searcher.
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10. Quality Score Factors
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11. Cost Per Click Bids
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12. Rank Score Example
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13. Rank Score Example
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14. Quality Score Example
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15. Quality Score Example
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16. How to find Quality Score
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17. How to find Quality Score
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18. What is MCC
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19. Adwords Metrics
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