18. 01DATA-DRIVEN INSIGHTS
Most of the time, a good insight is key for an efficient campaign.
There are many ways to find those insights but data analysis is
definitely becoming a preferred one. Here are some cases studies
that show how deep diving into data can provide you the ultimate
insight.
19. 02DATA-DRIVEN MESSAGES
When we speak about data we tend to believe that it is
something too complex and difficult to transpose in a creative
and aesthetic way. But sometimes you simply have to make
data speak. Here are some cases where the data is the
message.
20. 03DATA-DRIVEN SERVICES
Data is a powerful way to bring services to people and make
our everyday life better. Amen. But what’s interesting is the
way that those services can drive creative campaigns.
21. 04DATA-DRIVEN TARGETING
Targeting is about contextualization, relevance,
personalization. Targeting is certainly a main use of data. But
now, in addition to targeting, data can be at the core of
campaigns mechanics. Is this the next step?
22. 05DATA-DRIVEN PLANNING
While real time is a big issue for brands, data is emerging as a
favored partner that facilitates the ability to push
contextualized messages.
23. 06DATA-DRIVEN CREATION
If data was a worker, we probably would see it more as a
statistician than an artist. Indeed the creative ability of data is
underestimated. These cases studies will change that.
24. THANK YOU
MADE BY
The strategic planning team – DigitasLBi Paris
CONTACT DIGITASLBi
Sarah Coutin – sarah.coutin@digitaslbi.fr - 07 86 93 26 31