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Digital Marketing Strategic Audit Consulting Services
Understand user
requirements and business
and objectives to conduct
audit
Evaluation of Data &
Collect data and conduct
quality assurance. Map the
data to objectives
identified and prepare data
gap analysis
Implementations of Technology
Build data models to
conduct data mining and
insights generation
Prepare implementation
plan for the
recommendations and
Output model is the insight.
Map the same objective &
prepare recommendations
Digital Marketing Strategic Audit Consulting Services
Assessment





Evaluation of Data & Planning







Evolution Criteria
Implementations of Technology



Advance Tech source
Analysis



Assessment & analysis
Adaptation



Summarize to adopt
Data insights
Business requirements &
goals.
Digital Channel analysis &
analytics.
Marketing & sales results.
Campaign results & ROI’s.
Competitor benchmarks
Planning of the audit
Business case
development.
User feedback, reviews.
Governance & data
security.
Industry benchmarks
DM best practices.
Competitor positioning
Evolution Criteria
Data setup using big data
methods
Goals, filters & custom
dash boards.
Solution evaluation using
Digitant Audit process
Advance Tech source
Assessment of digital
channels.
Analysis across pre-defined
areas i.e channel,
customer, conversion and
creative's
Findings documentation
Assessment & analysis
Review of the findings.
Implementation roadmap
Training
Summarize to adopt
Data insights

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Digital Marketing Audit: Process & Strategic Consulting Services

  • 1. Digital Marketing Strategic Audit Consulting Services Understand user requirements and business and objectives to conduct audit Evaluation of Data & Collect data and conduct quality assurance. Map the data to objectives identified and prepare data gap analysis Implementations of Technology Build data models to conduct data mining and insights generation Prepare implementation plan for the recommendations and Output model is the insight. Map the same objective & prepare recommendations Digital Marketing Strategic Audit Consulting Services Assessment      Evaluation of Data & Planning        Evolution Criteria Implementations of Technology    Advance Tech source Analysis    Assessment & analysis Adaptation    Summarize to adopt Data insights Business requirements & goals. Digital Channel analysis & analytics. Marketing & sales results. Campaign results & ROI’s. Competitor benchmarks Planning of the audit Business case development. User feedback, reviews. Governance & data security. Industry benchmarks DM best practices. Competitor positioning Evolution Criteria Data setup using big data methods Goals, filters & custom dash boards. Solution evaluation using Digitant Audit process Advance Tech source Assessment of digital channels. Analysis across pre-defined areas i.e channel, customer, conversion and creative's Findings documentation Assessment & analysis Review of the findings. Implementation roadmap Training Summarize to adopt Data insights