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INFOGRAPHICS
T H E G O O D A N D T H E B A D
SO WHAT?
A lot has been said about how
infographics are helpful when it
comes to content marketing.
But do you know the di...
WHY INFOGRAPHICS?
and content with
images get nearly
double the views of
content without
images.
The human brain
is able t...
WHY NOT JUST PHOTOS?
Photos can't translate statistical
facts or explain a concept as
quickly as an infographic.
Fourth gr...
THE BAD
Infographics are more
than just pretty. They
need to deliver the message
of the data in a concise way.
What are so...
Too much data.
It becomes difficult to focus attention and can turn
off users looking for comparative information.
Unnecessary 3D.
3D may look cool, but can distort the way data
needs to be represented.
Graphs that just don't add up.
Don't try to combine different statistics into one graph.
(In this example it adds up to a ...
Keep it simple.
Viewers should be able to understand the information
presented within a single reading.
THE GOOD
Once you know the story your
infographic is telling, this story
should be the focus of your art.
Here are some ex...
Use pictures
and icons.
Avoid text overload
or pictures with too
much detail.
Cartesian graphs are better.
Radial charts may look cooler, but Cartesian graphs
(Bar charts, Column charts) display multi...
Keep the design clean with enough
space between data.
Use a simple color scheme.
Use motifs that relate to your
subject and its data. (In this
case we talk about "traffic.")
 
Keep your design
consistent...
Keep in mind that the
associated article should
not be redundant in terms
of repeating the
information presented in
the in...
SOURCES
http://www.designyourway.net/blog/inspiration/when-infographics-go-bad-or-how-
not-to-design-data-visualization/
h...
A digital marketing leader since 1996, Didit  
provides full-service online advertising and marketing
services with award-...
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INFOGRAPHICS: The Good and The Bad

  1. INFOGRAPHICS T H E G O O D A N D T H E B A D
  2. SO WHAT? A lot has been said about how infographics are helpful when it comes to content marketing. But do you know the difference between an effective infographic and an ineffective one?
  3. WHY INFOGRAPHICS? and content with images get nearly double the views of content without images. The human brain is able to consume visual content times faster than text... 60,000
  4. WHY NOT JUST PHOTOS? Photos can't translate statistical facts or explain a concept as quickly as an infographic. Fourth graders unable to say why Abraham Lincoln was an important person. 20% Source: http://nation.foxnews.com/american- history/2011/06/15/american-students-failing- history-cant-say-what-lincoln-did
  5. THE BAD Infographics are more than just pretty. They need to deliver the message of the data in a concise way. What are some of the worst "sins" when it comes to infographics?
  6. Too much data. It becomes difficult to focus attention and can turn off users looking for comparative information.
  7. Unnecessary 3D. 3D may look cool, but can distort the way data needs to be represented.
  8. Graphs that just don't add up. Don't try to combine different statistics into one graph. (In this example it adds up to a 243% baby boomer.)
  9. Keep it simple. Viewers should be able to understand the information presented within a single reading.
  10. THE GOOD Once you know the story your infographic is telling, this story should be the focus of your art. Here are some excellent examples and tips to get your data across in an easy to understand way.
  11. Use pictures and icons. Avoid text overload or pictures with too much detail.
  12. Cartesian graphs are better. Radial charts may look cooler, but Cartesian graphs (Bar charts, Column charts) display multiple data sets much quicker and easier. Definition: A Cartesian graph is created by drawing a horizontal x-axis, and a vertical number y-axis.
  13. Keep the design clean with enough space between data.
  14. Use a simple color scheme.
  15. Use motifs that relate to your subject and its data. (In this case we talk about "traffic.")   Keep your design consistent with your subject.
  16. Keep in mind that the associated article should not be redundant in terms of repeating the information presented in the infographic, but should instead serve as a supplement.   Include a relevant article with your infographic.
  17. SOURCES http://www.designyourway.net/blog/inspiration/when-infographics-go-bad-or-how- not-to-design-data-visualization/ http://blog.visual.ly/7-cardinal-sins-of-chartmaking http://blog.visual.ly/accidental-meaning-graphic-design/ http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836om /infographics http://www.socialmediatoday.com/social-networks/2015-04-16/how-leverage-power- infographics-social-media http://www.coolinfographics.com/blog/tag/photo
  18. A digital marketing leader since 1996, Didit   provides full-service online advertising and marketing services with award-winning expertise and innovation. Our full-service approach applies multi-faceted skill sets, including SEO, PPC, CSEs, PLAs, Content Marketing, and Social Media strategies that create a holistic synergy of online marketing tools.
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