Typography

16. Carefully choose typography

17. Carefully choose typography

18. Carefully choose typography

19. Carefully choose typography

20. Carefully choose typography

21. Carefully choose typography

43. Typography: A couple other things
Don’t hyphenate. Ever.
Use only one space after a period.
Never stretch out of proportions.
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44. Secrets to tasteful typography
Avoid using decorative and overused fonts such as these:

45. Secrets to tasteful typography
Helvetica Neue
Gill Sans
Adobe Garamond
Pro
Avenir Light
Century Gothic
Baskerville Old Face
FUTURA
Bebas Neue
Minion Pro
Century Schoolbook
Bell MT
Cicle Fina
MARKET DECO
Times New Roman
Trebuchet MS
Here are some fonts that are clean, simple and beautiful:

46. Tasteful typography

47. Tasteful typography

48. Tasteful typography

49. Tasteful typography

50. Tasteful typography

51. Tasteful typography

52. Tasteful typography

53. Tasteful typography

54. Tasteful typography

55. Carefully choose typography

56. Carefully choose typography

57. Carefully choose typography

58. Carefully choose typography

59. Carefully choose typography

60. Don’t do this…

61. Don’t do this…

62. Terms in typography
Leading
Kerning
Tracking

63. Terms in typography

64. Terms in typography

65. Terms in typography
Kerning

66. Terms in typography

67. Terms in typography
Tracking

68. Tasteful typography

69. Tasteful typography

70. Tasteful typography

71. Tasteful typography

72. Tasteful typography

73. Tasteful typography