Planning • Sales Mix Analysis and Pricing of Beverages • Setting Selling Prices • Beverage Gross Profit Planning • Setting the Scene - Marketing • Forecasting and Beverage Cost Planning • Profit Maximization and Profit Improvement Strategy • Cash Margin and Profit Calculator • Bigger Spirits are Better • Promotions and Specials • Budgeting • To provide solutions and tools to effectively manage hotel beverage cost: Making Beverage Cost Management A Way of Life