Roope Mokka's presentation on Internet of NO Things at an IOT -breakfast seminar hosted by Demos Effect and Dottir.

1. WELCOME TO
INTERNET OF NO
THINGS

2. Internet of
NO things?

3. When is the last
time that you
watched your
mobile phone?

4. We look at our
phone every
6th minute

5. every
6 minutes

6. In ten years time
we will never look
at our phones.

7. WHY INTERNET
OF NO THINGS IS
HAPPENING?

8. 5MB

9. 64000 MB

11. There is tech worth
hundreds of
thousands in ANY
smartphone.

12. Size
Price
Functio-
nalities

13. Same time as the size and prize of
computing devices drops their
functionalities increase. Eventually this
leads to a hyperconnected planet.
THE LAW OF
HYPERCONNECTED PLANET

14. Smart Environments
Personal Computers
Smart Phones
Smart Watches
Wearables
”Smart dust”
Nearables
Mainframe computers
Size&Prize
Functionalities
Laptops
THE LAW OF
HYPERCONNECTED
PLANET

15. Smart Environments

16. 1st phase
Everything electric is connected
2nd phase
Everything man-made is connected
3rd phase
Everything is connected

17. Bits and atoms are joining
already and its creating a
lot of value. Already.
Uber ≈ 40
Airbnb ≈ 16
billion valuations

18. Technically three
fundamental changes:
1. Applications run directly on the
network
2. The network is smart, even
intelligent, learning and predictive
3. The network is everywhere, the
planet hyperconnected?

19. This is a
horrible
future!

20. This is a
wonderful
future!

22. “Right to security, right to
health, right to learning. All
these three change
fundamentally through
technology services.”
– Risto Siilasmaa, Chairman
of the Board, Nokia

23. MEANWHILE
IN WORLD
FAMOUS
BUSINESS
ECOSYSTEMS

24. Silicon Valley
51 new tech companies launched every
month
15,931 self-identified “angel investors” in
2014
$118,949: average salary for a Google
software engineer
$37,800: average salary startup founders
pay themselves
+62% change in the price of San Francisco
office space since 2009
Silicon Valley

25. Amazon dominates the market by creating new services on platform
and selling to consumers with extremely thin margins. The services
can be sold forward as a web services to other businesses. Daily 1/3 of
all internet users visits websites built upon Amazon Web Services.
Tesla releases its technology patents to be used by anyone. By opening the
patents, Tesla attracts and motivates talented employees and accelerates the
advancement of electric cars for sustainable transport.
Slack allows all sorts of applications to be integrated to it messaging
platform, making it an indispensable companion of a digital era employee. It is a
fast-growing messaging software, which allows teams within an organisation and
across organisations to chat with each other and share information. The
skyrocketing popularity of Slack is to a large extent due to its seamless platform
nature.

26. Silicon ValleyWhat do these
companies have in
common?

27. Silicon Valley
They all exploit the special features of the Silicon
Valley ecosystem
! Strong interaction and mobility across company
boundaries
! Culture with willingness to experimentate and tolerate
risks
! Wide talent pool with a unique openness—highly
skilled, motivated and multicultural founders.

28. Beijing
Nearly half of the startups in China are
based in Beijing
+800 companies are situated in Beijing
Includes Xiaomi, Baidu, China Unicom, ATA,
Sohu.com, UTStarcom, JD.com, MIUI,
Qunar.com, LeTV, Ku6, 36Kr, and Didi
Chuxing
+13,000 angel investors investing to Beijing
Sources: http://www.iamwire.com/2015/09/
china-6-hottest-startup-hubs/119267

29. JD.com invests in companies JD.com’s rivals Alibaba, Baidu and
Tencent are all investing heavily in this area to drive users to their
platforms.
Didi Chuxing’s caters the Chinese with any class of urban transport needed from taxi-
hailing to chauffeur and ride-sharing services without owning any fleets itself. The latest
addition to its platform is an online bus-booking for commuters, providing an alternative
to public buses and subways. The company uses shuttles that sit idle at travel agencies
and car rentals to cover predetermined routes.
LeEco Group heads the concept of 'ecosystem' products. It is building a "Le Ecosystem", an online platfo
with content, devices and applications. LeEco’s businesses span from Internet TV, smart gadgets, e-commerc
eco-agriculture and Internet-linked electric cars to film production.

30. What do these
companies have in
common?

31. Beijing
They all exploit the special features of the Beijing
ecosystem
! Biggest market with little competition from
incumbents.
! Authorities channel government money to technology
districts as regional competition of new businesses is
fierce.
! Real estate firms foster startups by creating shared
office space with flexible leasing periods.

32. SHOULD WE
EVEN
COMPETE
WITH THEM?

33. YES WE SHOULD
In the last 10 years, Nordic based startups
have accounted for almost 10 % of the
biggest startup exits in the world.
In other words, we have the highest
ratio of over billion USD exits to GDP.
Source: http://www.creandum.com/nordic-tech-is-on-fire-almost-10-of-all-busd-exits-last-10-years/

34. YES WE SHOULD
Just in Q1 of 2016, $1.36 billion (USD) was
invested through 156 investments into Nordic
startups.
Excluding Spotify ($1 bn debt round),
Finland raised the most investment funding
in Q1 of 2016 ($112.5 million).
Source: http://www.thenordicweb.com/blog/the-q1-2016-nordic-funding-analysis

35. How many of the
over billion USD
startups do you
think were bought
by the biggest
companies in the
Nordics?
Statoil
Nordea
Møller-Maersk
Volvo
Ericsson
DNB
SEB
Handelsbanken
TeliaSonera
Telenor
Fortum
Novo Nordisk
H&M
Danske Bank
Sampo Group
Norsk Hydro
Atlas Copco
Carlsberg Group
Nokia

36. None.
Statoil
Nordea
Møller-Maersk
Volvo
Ericsson
DNB
SEB
Handelsbanken
TeliaSonera
Telenor
Fortum
Novo Nordisk
H&M
Danske Bank
Sampo Group
Norsk Hydro
Atlas Copco
Carlsberg Group
Nokia

38. Is it worrying?
Statoil
Nordea
Møller-Maersk
Volvo
Ericsson
DNB
SEB
Handelsbanken
TeliaSonera
Telenor
Fortum
Novo Nordisk
H&M
Danske Bank
Sampo Group
Norsk Hydro
Atlas Copco
Carlsberg Group
Nokia

39. Yes.
Statoil
Nordea
Møller-Maersk
Volvo
Ericsson
DNB
SEB
Handelsbanken
TeliaSonera
Telenor
Fortum
Novo Nordisk
H&M
Danske Bank
Sampo Group
Norsk Hydro
Atlas Copco
Carlsberg Group
Nokia

40. Why?
Statoil
Nordea
Møller-Maersk
Volvo
Ericsson
DNB
SEB
Handelsbanken
TeliaSonera
Telenor
Fortum
Novo Nordisk
H&M
Danske Bank
Sampo Group
Norsk Hydro
Atlas Copco
Carlsberg Group
Nokia

41. Statoil
Nordea
Møller-Maersk
Volvo
Ericsson
DNB
SEB
Handelsbanken
TeliaSonera
Telenor
Fortum
Novo Nordisk
H&M
Danske Bank
Sampo Group
Norsk Hydro
Atlas Copco
Carlsberg Group
Nokia
Its no longer about
individual products or
services in the market.
Its about platforms for
services and product
architectures.

42. According to our studies there are six
emergent business models arising from
internet of NO things
1.Smarter products and companies
2.Real-time directed resources
3.Resource efficiency
4.Data commercialization
5.X-as-a-service models
6.Platforms

43. Marketplace platforms
Cooperative farming
Sharing goods
Charity marketplace platforms
Lending
Ridesharing – hitchhiking
Carsharing
Grocery delivery
Swapping
P2P task sharing / outsourcing
Bikesharing
Shipping and deliveries
Digital service innovation
Crowdfunding
Co-creation platforms
Space use optimisation
Space rentals
Workspace sharing
Digital marketplace platforms
Social cooking
Software
Data management
Energy source substitution
Turnkey solutions
Natural & bio gas
Biofuels
Replacement of own needs
Biofuels, geothermal heat, windpower
Smart products
Data collection & analysis
IoT
Smart systems for growing food
Ingredient optimisation
Need based optimisation
No waste cooking
Smart homes & smart cities
Gamification
Source based optimisation
Digital services
Smart vehicles
Smart routing
Smart metering
Energy management
Carbon management
Home automation
Turnkey solutions
Upgrading
Tuning
Recycling technologies
Repairing
Smart metering
Solar energy production
Decentralized energy
Project financing
Reusable packaging and shipping materials
Technical innovation
Turnkey solutions
Recycling nutrients
Product innovation
Circular economy solutions
Water cleaning solutions
Accessories from recycled materials
Leasing
Modular consumer electronics
Waste management
Consulting
Return and buyback incentives
Cloud mobile services
Fundraising platforms
Incentive schemes for shopping
Health optimisation
Virtual services
Gamification
Nudging & self help
Product innovation
Substitution of ingredients
Digital services
Online food shopping
Technical product innovation
Virtual services for product development
Nudging and self-help
All in one app for mobility
Turnkey solutions for EV management
And hundreds of ways of getting to the model

44. Big Questions for a
hyperconnected era:
1. Who owns the users and providers on the dominant platform?
2. What platform are you on?
3. What kind of platform are you?
4. What do you have to offer that US and Chinese companies do not have?
Demos Effect is happy to help you answer these better
than your competitors are answering them.

45. Roope Mokka
Twitter: @mokka
roope.mokka@demoseffect.com
nakedapproach.demoshelsinki.fi
Thanks!