Tips, Tricks, Ideas, Best Practices, and Things You Should Know So You Can Engage with 200 Million People

1. Twitter: Life in 140 Characters or Fewer Tips, Tricks, Ideas, Best Practices, and Things You Should Know So You Can Engage with 200 Million People

2. Basics: Listen First, Engage Second You created an account. Now what? Perform searches on keywords of interest to you; start following accounts with something noteworthy. Emulate those in your industry; study what they tweet and how they do it. Login and stay logged in to Twitter on your smartphone.

3. Synch, Automate and Propagate Most people don’t tweet from Twitter.com. Use the tweet button on webpages containing articles, blogposts, or graphics you find interesting. Download AddThis or ShareThis to your web browser to make any webpage you visit more ‘social.’ Connect your LinkedIn, Facebook, and YouTube pages to Twitter, for automatic tweeting.

4. Advanced Tweeting Can’t get enough? Use an engagement platform like TweetDeck, Seesmic or HootSuite to keep drafts of, replicate, and schedule future tweets. Create and manage multiple lists of followers. Use Formulists.com to organize and better understand who is following you and who you are following. Track who clicks on the links included in your tweets. Sign up for Bit.ly and create customized, shortened URLs for better tracking.

5. ‘Twitter Stylebook’:Tips, Pointers Abbreviate Abbreviations are needed to fit the 140-character rule. Be creative without sacrificing meaning. Twitter’s keyword system, usually with # in front of a word you believe users will search. Fact: Twitter does not own the hashtags. Hashtags Content Type Multimedia is the way to go. Add [PHOTO], [VIDEO] or [INFOGRAPHIC] in front of a tweet, for additional emphasis. Links A link is your call-to-action -- always include one.

6. Thank You & Stay Connected! Russell Dalton @Demandum rdalton@demandum.com (888) 743-7712