SlideShare uma empresa Scribd logo
1 de 1
Income, not generation, is the greater
indicator of money spent on experiences.
Consumers are making more shopping
trips, with a growth in both retail-related
trips and experience-related trips.
Foot traffic is up 6% across
hospitality, travel, entertainment,
conveniences, and retail trips.
The average consumer spends
25.2 less minutes shopping each week.
Leisure and sports spending
increased 14 minutes per day (5%).
Revenue of a minute spent shopping
has increased 86%
High-income millennials are
spending 30% more on travel,
hospitality, and entertainment.
The changing consumer
Bringing today's consumer into focus
Who are to da y’s consumers ?
Conventional wisdom says we are experiencing a dramatic shift in consumer mindsets and choices,
a shift that has left the market conflicted and confused. But data tells a different story, one that
shows new-age consumers are at the same time not so different from generations past, but in some
ways very different. Today’s consumer is more diverse than ever, viewed through different lenses.
Wha t a re t heir b ehaviors ?
They are under
greater economic
constraints.
Their share of spend on
various categories has
changed very little.
The consumer
has a lot more
options.
The average
age for first
time marriages
has increased
2.5 years to
28.5.
Women are
having their
first child five
years later.
The percentage
of college
graduates has
increased
by 11% while
student debt
has increased
160%.
For those
under 35,
net worth has
decreased
34%.
44% of millennials are ethnic
and racial minorities,
compared to only 25%
of baby boomers.
T H E Y A R E I N C R E A S I N G L Y M O R E D I V E R S E .
T H E Y A R E
I N C R E A S I N G L Y
D E L A Y I N G L I F E
M I L E S T O N E S .
M I L L E N N I A L S A R E
M O R E E D U C A T E D ,
B U T G E T T I N G
S C H O O L E D B Y D E B T .
Clothing spend is down
just 3%, likely due to
falling apparel costs.
For 30 years, food, housing,
and entertainment spending
has remained stable.
Consumers have more
options these days.
S P E N D I N G T H E
S A M E A M O U N T O N
R E T A I L A S E V E R .
S P E N D I N G M O R E
O N E X P E R I E N C E S .
M A K I N G M O R E T R I P S
A S I N C O M E A L L O W S .
S H O P P I N G M O R E
O N L I N E A N D S P E N D I N G
L E S S T I M E D O I N G I T .
E ye on toda y’s cons umer.
Earning higher incomes, but
more financially divided.
Becoming more educated but
facing increased cost burdens.
Growing more diverse across
many dimensions, including
racially and economically.
Delaying major
life milestones.
Taking more trips,
including more retail trips.
Spending more on experiences
(non-product) as income increases.
Living longer but not
necessarily healthier.
Concerned with price, product,
and convenience above all else.
Working with Deloitte’s Center of Consumer Insights, Deloitte
Consulting Retail & Consumer Products Practice conducted a
year-long journey consumer study based on and a survey of a
representative sample of more than 4,000 US consumers;
government data; and conversations with clients, industry leaders,
and analysts. The results are informed by 450 billion unique points
of location data and over 200 billion points of credit card
transactions. Learn more about today’s consumer in our new
report, The consumer is changing, perhaps not how you think.
About Deloitte
As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available
to attest clients under the rules and regulations of public accounting. This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the
“Deloitte Network”), is, by means of this communication, rendering professional advice or services. Before making any decisions or taking any action that may affect your finances, or your business, you should consult a qualified
professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this communication.
Copyright © 2019 Deloitte Development LLC. All rights reserved.
In many ways the consumer of today is like
the consumer of yesterday: They are creatures
of the pressures they are under, coupled with the
choices they have available to them.
Learn more about the changing consumer

Mais conteúdo relacionado

Mais procurados

3.1 income elasticity_of_demand
3.1 income elasticity_of_demand3.1 income elasticity_of_demand
3.1 income elasticity_of_demandsaurabhran
 
Canadian Chinese New Year 2013: Year of the Snake
Canadian Chinese New Year 2013: Year of the SnakeCanadian Chinese New Year 2013: Year of the Snake
Canadian Chinese New Year 2013: Year of the SnakeRobin Brown
 
Retail Real Estate Market Overview by Madison Marquette
Retail Real Estate Market Overview by Madison MarquetteRetail Real Estate Market Overview by Madison Marquette
Retail Real Estate Market Overview by Madison MarquetteMadisonMarquette
 
Wine Price Structure Model for the U.S. Market
Wine Price Structure Model for the U.S. MarketWine Price Structure Model for the U.S. Market
Wine Price Structure Model for the U.S. MarketBevology Inc.
 
Canadian retail sales_august2010
Canadian retail sales_august2010Canadian retail sales_august2010
Canadian retail sales_august2010Vahab Jalali
 
BuyMe! Chapter 3
BuyMe! Chapter 3BuyMe! Chapter 3
BuyMe! Chapter 3bchalb
 
Global Influence Of Us Economy
Global Influence Of Us EconomyGlobal Influence Of Us Economy
Global Influence Of Us Economydlensing
 
Canadian December retail sales fall 0.5 per cent on weak autos, holiday sales
Canadian December retail sales fall 0.5 per cent on weak autos, holiday salesCanadian December retail sales fall 0.5 per cent on weak autos, holiday sales
Canadian December retail sales fall 0.5 per cent on weak autos, holiday salespaul young cpa, cga
 

Mais procurados (9)

3.1 income elasticity_of_demand
3.1 income elasticity_of_demand3.1 income elasticity_of_demand
3.1 income elasticity_of_demand
 
Canadian Chinese New Year 2013: Year of the Snake
Canadian Chinese New Year 2013: Year of the SnakeCanadian Chinese New Year 2013: Year of the Snake
Canadian Chinese New Year 2013: Year of the Snake
 
Madison Marquette
Madison MarquetteMadison Marquette
Madison Marquette
 
Retail Real Estate Market Overview by Madison Marquette
Retail Real Estate Market Overview by Madison MarquetteRetail Real Estate Market Overview by Madison Marquette
Retail Real Estate Market Overview by Madison Marquette
 
Wine Price Structure Model for the U.S. Market
Wine Price Structure Model for the U.S. MarketWine Price Structure Model for the U.S. Market
Wine Price Structure Model for the U.S. Market
 
Canadian retail sales_august2010
Canadian retail sales_august2010Canadian retail sales_august2010
Canadian retail sales_august2010
 
BuyMe! Chapter 3
BuyMe! Chapter 3BuyMe! Chapter 3
BuyMe! Chapter 3
 
Global Influence Of Us Economy
Global Influence Of Us EconomyGlobal Influence Of Us Economy
Global Influence Of Us Economy
 
Canadian December retail sales fall 0.5 per cent on weak autos, holiday sales
Canadian December retail sales fall 0.5 per cent on weak autos, holiday salesCanadian December retail sales fall 0.5 per cent on weak autos, holiday sales
Canadian December retail sales fall 0.5 per cent on weak autos, holiday sales
 

Semelhante a Understanding today's consumers

Consumer Wealth and Spending: The $12 Trillion Opportunity (2012)
Consumer Wealth and Spending: The $12 Trillion Opportunity (2012)Consumer Wealth and Spending: The $12 Trillion Opportunity (2012)
Consumer Wealth and Spending: The $12 Trillion Opportunity (2012)Melih ÖZCANLI
 
Don't Overlook Your Mature Consumers - BCG CCI Study.pdf
Don't Overlook Your Mature Consumers - BCG CCI Study.pdfDon't Overlook Your Mature Consumers - BCG CCI Study.pdf
Don't Overlook Your Mature Consumers - BCG CCI Study.pdfSocial Samosa
 
Analysis Post Recession Consumer An Analysis
Analysis Post Recession Consumer   An AnalysisAnalysis Post Recession Consumer   An Analysis
Analysis Post Recession Consumer An AnalysisNikita Jain
 
Deloitte reports consumer 2020
Deloitte reports   consumer 2020Deloitte reports   consumer 2020
Deloitte reports consumer 2020Rajon-Shagufta
 
A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...
A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...
A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...Cedric Toppo
 
Marketing Chapter 08
Marketing Chapter 08Marketing Chapter 08
Marketing Chapter 08WanBK Leo
 
Health Innovation Frontiers 2014 | Whats your 50+ strategy
 Health Innovation Frontiers 2014 | Whats your 50+ strategy Health Innovation Frontiers 2014 | Whats your 50+ strategy
Health Innovation Frontiers 2014 | Whats your 50+ strategySanjay Khurana
 
Customer Attitude Toward Insurance
Customer Attitude Toward InsuranceCustomer Attitude Toward Insurance
Customer Attitude Toward InsuranceMary Gregory
 
Future Shoppers Report 2014 by Samsung
Future Shoppers Report 2014 by SamsungFuture Shoppers Report 2014 by Samsung
Future Shoppers Report 2014 by SamsungAllan V. Braverman
 
Millennials Make 2015 the Year of the Milestone
Millennials Make 2015 the Year of the MilestoneMillennials Make 2015 the Year of the Milestone
Millennials Make 2015 the Year of the Milestoneimmensepet5292
 
Unsgsa cgap annual meeting
Unsgsa   cgap annual meetingUnsgsa   cgap annual meeting
Unsgsa cgap annual meetingDr Lendy Spires
 
2010 Consumer Trend Predictions
2010 Consumer Trend Predictions2010 Consumer Trend Predictions
2010 Consumer Trend PredictionsAyman Sarhan
 
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắmCách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắmMarketingTrips
 
The 2012 Parago Shopping Behavior Insights Study
The 2012 Parago Shopping Behavior Insights StudyThe 2012 Parago Shopping Behavior Insights Study
The 2012 Parago Shopping Behavior Insights StudyЮниВеб
 
GCMII Final ExaminationSTUDENT NAME ______.docx
GCMII  Final ExaminationSTUDENT NAME  ______.docxGCMII  Final ExaminationSTUDENT NAME  ______.docx
GCMII Final ExaminationSTUDENT NAME ______.docxhanneloremccaffery
 

Semelhante a Understanding today's consumers (20)

Financial Synergies | Q3 2020 Newsletter
Financial Synergies | Q3 2020 NewsletterFinancial Synergies | Q3 2020 Newsletter
Financial Synergies | Q3 2020 Newsletter
 
Consumer Wealth and Spending: The $12 Trillion Opportunity (2012)
Consumer Wealth and Spending: The $12 Trillion Opportunity (2012)Consumer Wealth and Spending: The $12 Trillion Opportunity (2012)
Consumer Wealth and Spending: The $12 Trillion Opportunity (2012)
 
Don't Overlook Your Mature Consumers - BCG CCI Study.pdf
Don't Overlook Your Mature Consumers - BCG CCI Study.pdfDon't Overlook Your Mature Consumers - BCG CCI Study.pdf
Don't Overlook Your Mature Consumers - BCG CCI Study.pdf
 
The New Frugal
The New FrugalThe New Frugal
The New Frugal
 
Analysis Post Recession Consumer An Analysis
Analysis Post Recession Consumer   An AnalysisAnalysis Post Recession Consumer   An Analysis
Analysis Post Recession Consumer An Analysis
 
Deloitte reports consumer 2020
Deloitte reports   consumer 2020Deloitte reports   consumer 2020
Deloitte reports consumer 2020
 
Definition Essay On Consumerism
Definition Essay On ConsumerismDefinition Essay On Consumerism
Definition Essay On Consumerism
 
A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...
A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...
A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...
 
Marketing Chapter 08
Marketing Chapter 08Marketing Chapter 08
Marketing Chapter 08
 
Health Innovation Frontiers 2014 | Whats your 50+ strategy
 Health Innovation Frontiers 2014 | Whats your 50+ strategy Health Innovation Frontiers 2014 | Whats your 50+ strategy
Health Innovation Frontiers 2014 | Whats your 50+ strategy
 
Customer Attitude Toward Insurance
Customer Attitude Toward InsuranceCustomer Attitude Toward Insurance
Customer Attitude Toward Insurance
 
Future Shoppers Report 2014 by Samsung
Future Shoppers Report 2014 by SamsungFuture Shoppers Report 2014 by Samsung
Future Shoppers Report 2014 by Samsung
 
Millennials Make 2015 the Year of the Milestone
Millennials Make 2015 the Year of the MilestoneMillennials Make 2015 the Year of the Milestone
Millennials Make 2015 the Year of the Milestone
 
Unsgsa cgap annual meeting
Unsgsa   cgap annual meetingUnsgsa   cgap annual meeting
Unsgsa cgap annual meeting
 
2010 Consumer Trend Predictions
2010 Consumer Trend Predictions2010 Consumer Trend Predictions
2010 Consumer Trend Predictions
 
FMCG Trend Report
FMCG Trend ReportFMCG Trend Report
FMCG Trend Report
 
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắmCách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
Cách lạm phát định hình lại sản phẩm và thời điểm người tiêu dùng mua sắm
 
The 2012 Parago Shopping Behavior Insights Study
The 2012 Parago Shopping Behavior Insights StudyThe 2012 Parago Shopping Behavior Insights Study
The 2012 Parago Shopping Behavior Insights Study
 
Final project
Final projectFinal project
Final project
 
GCMII Final ExaminationSTUDENT NAME ______.docx
GCMII  Final ExaminationSTUDENT NAME  ______.docxGCMII  Final ExaminationSTUDENT NAME  ______.docx
GCMII Final ExaminationSTUDENT NAME ______.docx
 

Mais de Deloitte United States

Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024Deloitte United States
 
Setting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legalSetting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legalDeloitte United States
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsDeloitte United States
 
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Deloitte United States
 
New SEC Cyber Rules to Push Publics and Their Third Parties to Strengthen Pro...
New SEC Cyber Rules to Push Publics and Their Third Parties to Strengthen Pro...New SEC Cyber Rules to Push Publics and Their Third Parties to Strengthen Pro...
New SEC Cyber Rules to Push Publics and Their Third Parties to Strengthen Pro...Deloitte United States
 
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadAlmost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadDeloitte United States
 
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Deloitte United States
 
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Deloitte United States
 
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsFew are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsDeloitte United States
 
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte United States
 
Private Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&APrivate Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&ADeloitte United States
 
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Deloitte United States
 
Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?Deloitte United States
 
Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...Deloitte United States
 
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Deloitte United States
 
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Deloitte United States
 
SOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting valueSOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting valueDeloitte United States
 

Mais de Deloitte United States (20)

Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024Digital Asset Risk and Regulatory Compliance Expectations for 2024
Digital Asset Risk and Regulatory Compliance Expectations for 2024
 
Setting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legalSetting the AI table: Leave a seat for legal
Setting the AI table: Leave a seat for legal
 
Turning diligence insights into actionable integration steps
Turning diligence insights into actionable integration stepsTurning diligence insights into actionable integration steps
Turning diligence insights into actionable integration steps
 
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Emerging Technologies in Transformations Drive the Need for Evolving Internal...
Emerging Technologies in Transformations Drive the Need for Evolving Internal...
 
New SEC Cyber Rules to Push Publics and Their Third Parties to Strengthen Pro...
New SEC Cyber Rules to Push Publics and Their Third Parties to Strengthen Pro...New SEC Cyber Rules to Push Publics and Their Third Parties to Strengthen Pro...
New SEC Cyber Rules to Push Publics and Their Third Parties to Strengthen Pro...
 
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadAlmost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
Almost Half of Executives Expect Supply Chain Security Challenges in Year Ahead
 
Pivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdfPivotal Moments All-in-One_FINAL.pdf
Pivotal Moments All-in-One_FINAL.pdf
 
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...
 
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...
 
Lead Through Disruption Guide PDF
Lead Through Disruption Guide PDFLead Through Disruption Guide PDF
Lead Through Disruption Guide PDF
 
2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic2023 Cyber Forecast Infographic
2023 Cyber Forecast Infographic
 
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsFew are Confident in Their Organizations’ Ability to Report on ESG Financials
Few are Confident in Their Organizations’ Ability to Report on ESG Financials
 
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust Adoption
 
Private Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&APrivate Equity Leads Corporate Deal Teams on ESG in M&A
Private Equity Leads Corporate Deal Teams on ESG in M&A
 
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...
 
Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?Could M&A Activity be a Springboard for Controllership Transformation?
Could M&A Activity be a Springboard for Controllership Transformation?
 
Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...Putting intercompany accounting back in the spotlight: Controllership Perspec...
Putting intercompany accounting back in the spotlight: Controllership Perspec...
 
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...
 
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...
 
SOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting valueSOX modernization: Optimizing compliance while extracting value
SOX modernization: Optimizing compliance while extracting value
 

Último

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 

Último (20)

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 

Understanding today's consumers

  • 1. Income, not generation, is the greater indicator of money spent on experiences. Consumers are making more shopping trips, with a growth in both retail-related trips and experience-related trips. Foot traffic is up 6% across hospitality, travel, entertainment, conveniences, and retail trips. The average consumer spends 25.2 less minutes shopping each week. Leisure and sports spending increased 14 minutes per day (5%). Revenue of a minute spent shopping has increased 86% High-income millennials are spending 30% more on travel, hospitality, and entertainment. The changing consumer Bringing today's consumer into focus Who are to da y’s consumers ? Conventional wisdom says we are experiencing a dramatic shift in consumer mindsets and choices, a shift that has left the market conflicted and confused. But data tells a different story, one that shows new-age consumers are at the same time not so different from generations past, but in some ways very different. Today’s consumer is more diverse than ever, viewed through different lenses. Wha t a re t heir b ehaviors ? They are under greater economic constraints. Their share of spend on various categories has changed very little. The consumer has a lot more options. The average age for first time marriages has increased 2.5 years to 28.5. Women are having their first child five years later. The percentage of college graduates has increased by 11% while student debt has increased 160%. For those under 35, net worth has decreased 34%. 44% of millennials are ethnic and racial minorities, compared to only 25% of baby boomers. T H E Y A R E I N C R E A S I N G L Y M O R E D I V E R S E . T H E Y A R E I N C R E A S I N G L Y D E L A Y I N G L I F E M I L E S T O N E S . M I L L E N N I A L S A R E M O R E E D U C A T E D , B U T G E T T I N G S C H O O L E D B Y D E B T . Clothing spend is down just 3%, likely due to falling apparel costs. For 30 years, food, housing, and entertainment spending has remained stable. Consumers have more options these days. S P E N D I N G T H E S A M E A M O U N T O N R E T A I L A S E V E R . S P E N D I N G M O R E O N E X P E R I E N C E S . M A K I N G M O R E T R I P S A S I N C O M E A L L O W S . S H O P P I N G M O R E O N L I N E A N D S P E N D I N G L E S S T I M E D O I N G I T . E ye on toda y’s cons umer. Earning higher incomes, but more financially divided. Becoming more educated but facing increased cost burdens. Growing more diverse across many dimensions, including racially and economically. Delaying major life milestones. Taking more trips, including more retail trips. Spending more on experiences (non-product) as income increases. Living longer but not necessarily healthier. Concerned with price, product, and convenience above all else. Working with Deloitte’s Center of Consumer Insights, Deloitte Consulting Retail & Consumer Products Practice conducted a year-long journey consumer study based on and a survey of a representative sample of more than 4,000 US consumers; government data; and conversations with clients, industry leaders, and analysts. The results are informed by 450 billion unique points of location data and over 200 billion points of credit card transactions. Learn more about today’s consumer in our new report, The consumer is changing, perhaps not how you think. About Deloitte As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte Network”), is, by means of this communication, rendering professional advice or services. Before making any decisions or taking any action that may affect your finances, or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this communication. Copyright © 2019 Deloitte Development LLC. All rights reserved. In many ways the consumer of today is like the consumer of yesterday: They are creatures of the pressures they are under, coupled with the choices they have available to them. Learn more about the changing consumer