For five years, our reports have explored technology trends among mid-market and private companies. This year’s survey results show how these companies are shifting priorities and resources to capitalize on investments they anticipate will have the most impact on increasing productivity, improving customer engagement, and predicting business outcomes. http://www2.deloitte.com/us/en/pages/deloitte-growth-enterprise-services/articles/technology-trends-middle-market-companies-survey.html?id=us:2sm:3ss:dgestech17:eng:dges:11/08/17

1. 77%
to increase forecast
accuracy and report
business results
How do you use data analytics?
to predict
customer behavior
38% say cloud infrastructure has the
greatest potential to increase productivity
48% say their
companies have
teams that track
online mentions
and activity on
their brands
33% use automation
to monitor those
messages
plan to use
blockchain
technology
67% are experimenting with
or building mixed reality
applications
Technology in the mid-market—Closing the gap
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In July 2017 Deloitte Growth Enterprise Services polled 500 US mid-market executives on the role that technology plays and how it influences business decisions.
Here are some of the most significant findings; access the full report at http://www.deloitte.com/us/mid-market-technology.
65%
56%
2015 2016 2017
30%
28%
36%
36% of survey
respondents say
they spend more
than 5% of revenue
on technology