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Investor pitches
THAT WIN
Avoiding death by powerpoint
Jump right into a
conversation about
your awesome product
Get lost in the demo
Show only top-down
market data
Show a business with
users but no revenue
Be just like others in the category
How to FAIL an investor pitch
Claim you have no
competitors
Have an inconceivable,
expensive or unreasonable
marketing plan
Need cash YESTERDAY
Stretch the truth
Show up unprepared
©"SOL"MARKETING""|""3"
Characteristics of
pitches that WIN
…all in the first 30–60 seconds.
A story everyone
can relate to
Clear evidence
that there is a
HUGE problem
A vision for what the
world would look
like if you eliminated
that problem
…and in the next
10 MINUTES…
Proof that your company can credibly
provide the solution, conveyed with
language that appeals to the masses
and words and images that jump off
the page*.
*In about 10 slides.
©"SOL"MARKETING""|""5"
©"SOL"MARKETING""|""6"
Market validation
and proof Positioning validation
(consumer +
business audience)
Messaging
strategy
The right level
of detail
Visual and verbal
storytelling
So, how
do we get
THERE?
©"SOL"MARKETING""|""7"
And what
does it look
like when
WE DO?
A pitch that takes 60
seconds rather than
60 minutes
A 10 slide deck that
serves as an artifact
of the conversation
Requests for additional
information/follow-up
60
10
?
©"SOL"MARKETING""|""8"
STRUCTURE of a pitch deck
1
COMPANY
PURPOSE
30 – 60 seconds.
“We are the X for Y.”
2
PROBLEM/ PAIN
Obvious and huge.
How many people
have it?
3
SOLUTION
What the world
looks like when
you’ve solved it.
DEMO
Hit the high
notes. Don’t
get lost in
features.
CONTACT SLIDE
Make sure they know how to get in touch.
4
MARKET SIZE
Top down – provided
by someone else.
Bottoms up – calculate
users x usage =
revenue.
5
BUSINESS
MODELS
How are you going
to make money?
Simple revenue
models win.
6
UNFAIR
ADVANTAGE
Investors get
REALLY excited
by an unfair
advantage.
7
COMPETITION
Don’t say you don’t
have any. Who they
are, why they suck
and how you’re
better.
9
TEAM
It can’t just be you.
Show us just how
awesome they are.
TRACTION AND MILESTONES
What have you done to date? What’s coming?
8
MARKETING
PLAN
Customer
acquisition plan.
Volume, cost
and conversion.
10
BEST practices
Reel them in
with a good
hook
Know your
audience
Combine
storytelling,
selling and
conversation
Honor the connection
among heart, mind
and wallet
Avoid excruciating product detail
Don’t expect to be the smartest
person in the room
Consider it a learning experience
Have a memorable closing
ONE THOUGHT PER SLIDE
©"SOL"MARKETING""|""10"
BEFORE
presentation day:
ON
presentation day:
Practice. Practice. Practice.
Test your story with your
grandmother, your barista or
your third-grade teacher
Anticipate questions/objections
and prepare responses
Be prepared for ANYTHING
Be prepared to be interrupted
Answer EVERY question
Wear deodorant
Don’t pick a fight
Don’t bluff
©"SOL"MARKETING""|""11"
Other
TIPS
Provide access to backup information:
- Research data
- Detailed financials
- Detailed business models and projections
- In-depth team bios
- Variety of use-cases (if appropriate)
The deck is important but the conversation,
even more so.
File size should be appropriate for email.
No matter if using PowerPoint or another
presentation tool, keep it simple.
Investor Pitches That Win - Sol Marketing, Austin, TX
©"SOL"MARKETING""|""13"
Let’s start
SOMETHING
512.445.4807
info@solmarketing.com
904 West Ave.
Suite 102
Austin, Texas 78701

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The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 

Investor Pitches That Win - Sol Marketing, Austin, TX

  • 2. Avoiding death by powerpoint
  • 3. Jump right into a conversation about your awesome product Get lost in the demo Show only top-down market data Show a business with users but no revenue Be just like others in the category How to FAIL an investor pitch Claim you have no competitors Have an inconceivable, expensive or unreasonable marketing plan Need cash YESTERDAY Stretch the truth Show up unprepared ©"SOL"MARKETING""|""3"
  • 4. Characteristics of pitches that WIN …all in the first 30–60 seconds. A story everyone can relate to Clear evidence that there is a HUGE problem A vision for what the world would look like if you eliminated that problem
  • 5. …and in the next 10 MINUTES… Proof that your company can credibly provide the solution, conveyed with language that appeals to the masses and words and images that jump off the page*. *In about 10 slides. ©"SOL"MARKETING""|""5"
  • 6. ©"SOL"MARKETING""|""6" Market validation and proof Positioning validation (consumer + business audience) Messaging strategy The right level of detail Visual and verbal storytelling So, how do we get THERE?
  • 7. ©"SOL"MARKETING""|""7" And what does it look like when WE DO? A pitch that takes 60 seconds rather than 60 minutes A 10 slide deck that serves as an artifact of the conversation Requests for additional information/follow-up 60 10 ?
  • 8. ©"SOL"MARKETING""|""8" STRUCTURE of a pitch deck 1 COMPANY PURPOSE 30 – 60 seconds. “We are the X for Y.” 2 PROBLEM/ PAIN Obvious and huge. How many people have it? 3 SOLUTION What the world looks like when you’ve solved it. DEMO Hit the high notes. Don’t get lost in features. CONTACT SLIDE Make sure they know how to get in touch. 4 MARKET SIZE Top down – provided by someone else. Bottoms up – calculate users x usage = revenue. 5 BUSINESS MODELS How are you going to make money? Simple revenue models win. 6 UNFAIR ADVANTAGE Investors get REALLY excited by an unfair advantage. 7 COMPETITION Don’t say you don’t have any. Who they are, why they suck and how you’re better. 9 TEAM It can’t just be you. Show us just how awesome they are. TRACTION AND MILESTONES What have you done to date? What’s coming? 8 MARKETING PLAN Customer acquisition plan. Volume, cost and conversion. 10
  • 9. BEST practices Reel them in with a good hook Know your audience Combine storytelling, selling and conversation Honor the connection among heart, mind and wallet Avoid excruciating product detail Don’t expect to be the smartest person in the room Consider it a learning experience Have a memorable closing ONE THOUGHT PER SLIDE
  • 10. ©"SOL"MARKETING""|""10" BEFORE presentation day: ON presentation day: Practice. Practice. Practice. Test your story with your grandmother, your barista or your third-grade teacher Anticipate questions/objections and prepare responses Be prepared for ANYTHING Be prepared to be interrupted Answer EVERY question Wear deodorant Don’t pick a fight Don’t bluff
  • 11. ©"SOL"MARKETING""|""11" Other TIPS Provide access to backup information: - Research data - Detailed financials - Detailed business models and projections - In-depth team bios - Variety of use-cases (if appropriate) The deck is important but the conversation, even more so. File size should be appropriate for email. No matter if using PowerPoint or another presentation tool, keep it simple.