Big Data, Intelligent Data, and Programmatic Media have all become buzzwords in the marketing and advertising industry that few people truly understand, but know they are important. Many have called 2014 the year of Big Data, meaning that marketers are now numbers-rich, but they are still insight-poor. Despite the opportunities and efficiencies that Big Data promises to open up, marketers are still being held back from truly unlocking these and moving from big to intelligent data. The term "programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimization of media inventory, in turn replacing human-based methods." Through these technologies marketers can buy ads based on data and engage with consumers more effectively.