An introduction to using online reviews, presented at the Barcamp tech conference in Sydney, late 2008.

1. Growing A Business With Online Reviews

3. Number of years each channel took to reach a market audience of 50 million? Radio: 38 Television: 13 Internet: 4 Souce: http://www.un.org/cyberschoolbus/briefing/technology/tech.pdf

4. 87% of Australians have purchased something over the Internet. 53% of Australians made a purchase in the last month Source: ACNielsen Global Online Shopping Habits Study

5. Source: Consumer survey, JC Williams Group, 2006 91% of survey respondents cited consumer content as the #1 aid to a buying decision

6. The crowd is building a new channel to drive their buying decisions

7. Customers can get advice from each other directly

8. For many businesses, your actions speak louder than your advertising department

13. Hints For Small Business

17. How Do You Encourage Reviews? Got a store? Add a point of sale reminder Track how your customers find you: Referrer logs Customer surveys

19. How Do Reviews Fit Into Existing Channels? Channel Independent Expert Comes To You Based On Customer Experience Direct Advertising Indirect Advertising Professional Reviews Amateur Reviews

22. The internet lets your customers unionise against you But they don't strike, they just go your competitors.

25. Example Australian Review Sites Review Space Site General Reviews Yabble Restaurants Eatability Teachers Rate My Teacher ISPs Whirlpool Web Hosting Hosting Jury Wikis Wiki Matrix Employers Revyr

26. Discussion Time Presented in Sydney, AU on 15 Nov 08 by David Soul Originally posted on david-soul.com