This document discusses how supporting patients holistically across their healthcare journey can improve health outcomes and commercial success for pharmaceutical companies. It notes that patients often feel unprepared for appointments, miss diagnosis windows, and don't understand their conditions. Providing education, referrals, activation, and validating patients at every stage can help with timely treatment, brand performance, and reduced inflammations. Creating digital tools that facilitate cohesive, patient-driven experiences and connect patients to information and peers can engage patients and improve understanding and acceptance of treatments.

6. • Improved
cardiovascular
• Immune and
endocrine systems
• Lowered risk of heart
disease and stroke
• Increased speed
of recovery
• Improved cancer
outcomes
• Reduced
inflammations
• Better adoption
of healthy behaviours
Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)

7. Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)

8. Street, R. L., Elwyn, G., & Epstein, R. M. (2012)

10. So many opportunities for pharma to deliver holistic support

11. And deliver end-to-end support that drives
better outcomes and commercial success

19. • Patients put off assessment
• Arrive unprepared, and leave wishing
they’d asked for more
• Miss vital diagnosis windows
• At EVERY stage of the pathway

21. Timely treatment
+
Brand performance
Educate
+
Referrals
Activate
+
Validate

23. 1/5 not given
enough information
An ocean of
online content
CQC (2012)

26. A message that resonates can unlock
understanding and acceptance

27. Engaged patients
+
Improved
performance
Improve
understanding
+
acceptance
Connect to
information
+
peers

30. • Giving patients control
benefits their wellbeing
• Actively engages, instills
can-do attitude
• BUT keeping track can
be a burden

31. • Patients take comfort in a range of experts & specialists
• BUT conflict and confusion from disparate sources
• Can pharma produce digital ‘relationship managers’?
• Systems with communication at the core, not complex restructures

32. Rapid
recovery
+
Treatment
efficiencies
Facilitate cohesive,
patient-driven
experiences
Facilitate
patient-driven
experiences

34. Macmillan Cancer Support (2012)

36. Gawande, A. (2014)

37. Facilitate quality
environments
Provide dignity
+
purpose
Improve lives