Brand Development\'s fast track Rapid Recycling programme that packs up to 3 months innovation into just one week

1. B R A N D D E V E LO P M E N T
Does your innovation
programme need a
kick start?

2. B R A N D D E V E LO P M E N T
How about
3 months progress
in just 1 week?

3. B R A N D D E V E LO P M E N T
Rapid Recycling
Insightful, creative and actionable
innovation doesn’t have to
take months.
We have developed a five day
process that can take you from
insight activation to screening
in just one week.
We call it rapid recycling.

4. B R A N D D E V E LO P M E N T
The Race Plan
Day 1: We hold a joint client-agency creative work-
shop to explore your challenge, un-cover consumer
insights and develop creative ideas
Day 2: We refine the ideas and bring them to life
ready for consumer research
End day 2: We conduct consumer incubators in which
concepts are evaluated and evolved
Day 3: Team regroups for a second workshop to
refine concepts in line with consumer feedback
Day 4: We go back into consumer research
Just 5 days after briefing we can deliver learnings
ready for you to act upon, or concepts ready for
evaluation via our quick, cost-effective in-house
online screener – Hyperthetical

5. B R A N D D E V E LO P M E N T
The Finish Line
A set of refined consumer validated concepts
ready for business case development
A motivated and fully committed team
A substantial step ahead of the competition...
Up to three
months progress
in just 5 days!

6. B R A N D D E V E LO P M E N T
We’ve recently completed new
product concept rapid recycling for
Unilever and positioning concept
rapid recycling for GlaxoSmithKline
To find out how
we could help
accelerate your
innovation please
contact us...
Telephone: +44 (0) 1491 411272
David Goudge: d.goudge@brand-development.com
Joanna King: j.king@brand-development.com

7. B R A N D D E V E LO P M E N T
Visit our website to
find out more