We live in a multi-screen world and spend much of our time with our various devices. How do we use our devices, and how do we design for different goals and behaviors?
2. Welcome
David M. Hogue, Ph.D. | Design Manager at Google
@DaveHogue
3. It’s a Mad, Mad, Multi-‐Screen World
“The New Multi-‐screen World: Understanding Cross-‐platform Consumer Behavior”
https://www.thinkwithgoogle.com/research-‐studies/the-‐new-‐multi-‐screen-‐world-‐study.html
21. Context
Device-‐aware experiences take
advantage of specific capabilities
and information to deliver
content and functionality that is
most relevant.
People
Places
Things
Goals
Understand what people are
trying to do, how important it is
to them, and how much time they
have to do it.
Objectives
Value
Urgency
22.
23.
24. Perception
Can people see, hear, or feel the
experience, and does it draw their
attention at the right time?
Motivation
What drives people to do what
they do, and what are they trying
to get out of the experience?
Cognition
Are people able to understand,
make use of, and remember the
experience and the information
they have received?
Emotion
How do people feel about the
experience and the outcomes,
and is it consistent with their
expectations?
25.
26.
27. What can I do?
!
UX Principles:
• Discoverable
• Findable
• Accessible
28. What will happen?
!
UX Principles:
• Relevant
• Contextual
• Actionable
29. What does it mean?
!
UX Principles:
• Clear
• Timely
• Meaningful
30. What do I know?
!
UX Principles:
• Credible
• Memorable
• Valuable
31. What can I apply?
!
UX Principles:
• Easy
• Simple
• Usable
34. Follow the Cycle
1. What actions and options are available to you?
2. Is your attention properly directed and focused?
3. Can you predict the outcome of an interaction before you interact?
4. Do you know what to interact with and how to interact with it?
5. Do you have a sense of place and progress at all times?
6. Is the outcome of your interaction understandable, meaningful, and expected?
7. Are you learning about the product and the what it does for you?
8. Can you remember how to use the product and/or the information it provides?
9. Can you apply what you have learned to this and/or other similar products?
35. Thanks!
David M. Hogue, Ph.D. | Design Manager at Google
@DaveHogue